AR411Enterprise Awareness

MODULE SPECIFICATION FORMModule Title: Enterprise Awareness Level: 4 Credit Value: 20Module Semester(s) in which to be With effect from:code: offered:ARD411 2 January 2012Existing/ Title of module being replaced (if any):New:ExistingOriginating Subject: Art, Science and Module Leader: Marisse MariTechnology InstituteModule duration (contact hours/directed Status: core/option/elective (identifyprivate study: programme where appropriate):200 (60/80/60) ElectivePercentage taught by Subjects other than originating Subject (please name other Subjects):Taught with support from the Centre for Entrepreneurial LearningProgramme(s) in which to be Pre-requisites per programme Co-requisites peroffered: (between levels): programme (within a level):All undergraduate N/A N/AprogrammesModule to be aligned withBA (Hons) Design for QAand assessment purposesonly

Rationale:This module at level four will present students with an introduction to enterprise/entrepreneurialskills allowing them to develop a fundamental understanding of them, and various factors thatinteract in developing an idea into an enterprise.Module Aims:The module aims to: • Familiarise students with the key concepts of enterprise and entrepreneurship in a variety of contexts. • Provide a framework in which students can develop a range of enterprising skills and behaviours. • Engage students in the creation, management and evaluation of an enterprise project. • Help students identify what “being entrepreneurial” means to them personally. • Encourage students to take responsibility for their own learning.Expected Learning Outcomes:Knowledge and Understanding:Students will (with reference to essential readings): 1. Develop a range of enterprising skills and behaviours. 2. Contribute to the creation, implementation and management of an enterprise project which has the potential to be realised during the module. 3. Work in a group to organise and deliver a high quality pitch for their project concept. 4. Appraise their own and others performance reflecting on how future activity might be modified to improve the project. 5. Articulate their view of enterprise expressing what it means to them personally by reflecting on achievements in the module.Transferable/Key Skills: • Creativity and problem solving • Team working • Communication • Resource planning / management • Networking • Self reflection • The development of judgement in relation to the creation and evaluation of Ideas

Assessments Assessment Learning Type of Assessment Word Number Outcomes Weighting Count To Be Met Group Assessment - The IDEAS Pitch; A 3 minute pitch to articulate your 20% TutorAssessment 3 project idea, supported by not more Assessed -One: than 1 side of A4. Group Assessment - IDEA Project Presentation; your group will presentAssessment the results of your project to the tutor 30% TutorTwo and the class in a context to be Assessed - 2, 4 agreed. 10% Peer The presentation can be no more than Assessed 10 minutes long supported by not more than 5 sheets of A4. Individual Assessment – Reflections; a written reflective piece discussingAssessment your personal learning and 40% Tutor 1000Three 1, 5 development including your views on Assessed (+/-10%) enterprise and what the term means to you.Learning and Teaching Strategies:The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning andteaching strategy where students are encouraged to take responsibility for their own learning. The keydelivery will be structured around an action learning methodology centred on the development of anentrepreneurial project managed by the students across the semester which will also form theevidence base for their assignments.This module will be delivered using a range of teaching and learning methods. These include lectures,seminars, case studies, open learning programmes, project work, online work and simulations tocreate a diverse learning portfolio suited to a range of learning styles.All relevant (practicable) steps will be taken to accommodate the learning needs of students if theseare highlighted to the module leader.Syllabus OutlineWeek 1: Module Introduction Week 9: IDEA Project ShapingClass: Interactive Lecture Class: Team MentoringHW: Blog HW: Assessment 2 (Ongoing)Week 2: Team Building Task Week 10: Marketing for EntrepreneursClass: Tower Activity Class: Interactive LectureHW: Reflection HW: Further Reading / ResearchWeek 3: Opportunity Awareness Week 11: Group WorkClass: Trip Activity Class: Assessment 2 (Ongoing)HW: Perfect Pitching HW: Strategic Thinking (Online Module)Week 4: Ideas Pitch Week 12: Group WorkClass: Assessment 1 (Presentation)

HW: Project Proposal Class: Assessment 2 (Ongoing)Week 5: IDEA Project Shaping HW: Writing Personal ReflectionClass: Team Meetings Focused on Week 13: IDEA - Project PresentationsGoal Setting / Action Planning Class: Assessment 2 (Presentation)HW: Assessment 2 (Ongoing) HW: Assessment 3 (Ongoing)Week 6: Practical Creativity Week 14: IDEA - Project PresentationsClass: Chocolate Bar Activity Class: Assessment 2 (Presentation)HW: Further Reading HW: Assessment 3 (Ongoing)Week 7: Group Work Week 15: Final SubmissionClass: Assessment 2 (Ongoing) Assessment 3HW: Communication SkillsWeek 8: Group WorkClass: Assessment 2 (Ongoing)HW: Strategic Thinking (Online Module)Reading:Essential Reading: • Rae, D (2007) Entrepreneurship: From Opportunity to Action, Hampshire: Palgrave Macmillan • Claxton, G.(2000) Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less, London: Ecco • Robinson, K. (2005) The Element: How finding Passion Changes Everything, London: PenguinOther Indicative Reading • Barringer, B.R & Ireland, D. (2009) Entrepreneurship: Successfully Launching New Ventures, Boston: Pearson Education Semler, R (2001) Maverick!: The Success Story Behind the Worlds Most Unusual Workplace, Harlow: Random House Business Books • Godin,S. (2005) Purple Cow, London: Penguin • David Kirby (2002) Entrepreneurship, Maidenhead: McGraw-Hill Higher Education, • Chris West (2008) Think Like an Entrepreneur, Your Psychological Toolkit of Success, Harlow: Prentice Hall • Alinsky, S.D. (1999) Rules for Radicals, Westminster: Random House, • Mawson, A (2008) The Social Entrepreneur: Making Communities Work, London: Atlantic Books, • Gladwell, M (2002) The Tipping Point: How Little Things Can Make a Big Difference, England: Back Bay Books • Godin, S (2008) Tribes, London: Paitkus Books • Vaynerchuck, G (2009) Crush It!: Why Now is the Time to Cash in on Your Passion, New York: Harper Studio • Weinber, T, (2009) The New Community Rules: Marketing on the Social Web, Farnham: OReilly Media • Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource, Hoboken,N.J.: John Wiley & Sons • Burgh, B (2007) The Go-Giver, New York: Portfolio Hardcover

AR411Enterprise Awareness

by Zone Glyndwr University on Sep 15, 2011

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