6. • Mainly used online. Companies create a blog post, write a short keyword
description and promote through social media routes (Facebook, Twitter, Email,
newsletters, book marking sites).
• This route alone proves to be unbelievably powerful and great infographics can
potentially spread virally, reaching 100,000s of a targeted audience.
• Since 2010 searches for infographics have increased by 800%.
(http://infographicable.com)
Typical uses of infographics
8. • Outdoor advertising is reaching consumers on the move or in particular
environments.
• It is the fasting growing traditional medium over the past decade with an
estimated spend of £880million in 2010.
• It maybe used to reach a large number of consumers quickly or target a specific
group in distinct locations.
Outdoor Advertising
9. 1. Roadside – Billboards, bus shelters, and phone kiosks.
2. Transport – Rail, airports, buses and taxis.
3. Leisure, point of sale (POS) and retail environments – supermarkets, shopping,
leisure centres, bars and petrol stations.
Where infographics could potentially be used
10. • Assurance to connect with millions of people 24/7.
• Flexibility. Advertisements can be placed in areas
where they are most likely to be effective.
• Opportunity to be extremely creative.
• Your audience don’t have to purchase anything
and is seen as less intrusive.
• Potentially attract a different audience who
wouldn’t naturally think of your brand, increasing
brand awareness.
Positives of infographics in outdoor advertising
11. • Comes with the risk of being untargeted.
• If not placed it the correct place it becomes a glance medium. Infographics used on
Billboards for example, usually only draws 2-3 seconds of consumers time and
wouldn’t be effective at all.
• Hard to measure the effectiveness. Online your able to see a wealth of information
through analytics, but its only really through surveys that you can measure the
effectiveness.
• Outdoor advertising by nature are longer campaigns and therefore come at a high
cost.
• Prime locations are usually controlled by the big players.
Negatives of infographics in outdoor advertising
12. • Transport for London states that three
million people use the Underground
every day and nearly two million
people use the London Overground
every week.
• The perfect opportunity for using
infographics are in areas where
passengers are forced to wait…
Using infographics on the London transport networks
13. • With a 3 minute average wait time
on the platforms, CBS Outdoor
Research say that passengers find
advertising on the platform a
‘welcome distraction’.
• Huge display space that if used
cleverly could really impact the
consumer.
• The infographic will need to be
very clear and quick for the
passenger to consume.
Use of infographics on the platforms
14. • Each passenger has an average journey time of 13 minutes, its seen as the
perfect time to communicate a more detailed brand story.
• Whilst the passenger may have time to read through a paragraph of text,
communicating the message visually will have a greater impact.
Use of infographics inside the trains
15. Kiosks are purpose built for users to interact with in order to
find the information they require.
Advantages
• They to make large amounts of data aesthetically pleasing
and easier to process.
• Communicates in-depth information more effectively.
• Purpose made for interactive infographics.
Disadvantages
• More complex to design.
• Not all data is visible on the same page.
• May make it harder to hook readers instantly.
Use of infographics in interactive kiosks
16. • Latest digital display boards are getting
more intelligent. The image on the right
shows a digital display that has a built-in
webcam that utilises facial recognition
software to detect whether a person
walking past is male or female, and targets
an appropriate advertisement.
Intelligent digital display boards
17. • A statistic inside the from the digitalbuzz infographic on mobile marketing is that by
2014 mobile internet should over take the desktop internet usage.
• Smart phone technology provides the ability to create interesting and interactive
infographics.
• Consumers can easily share an infographics they like with their friends giving it the
ability to spread virally.
• Easily measure its effectiveness through analytics.
• Near field communication (NFC) is a group of short-range wireless technologies
which can be used to send information to mobile devices. This type of technology, if
used appropriately, could really benefit the consumer. Infographics can be sent to
provide information that will influence them immediately.
Benefits of infographics on a mobile
18. It’s a constant battle to engage with your audience. Marketers are always trying
new ways attract their target audience.
I personally think that infographics are not used enough and the flexibility that they
provide could really explode your consumer engagement having a great impact on
your marketing results.
Summary
