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intro to idtv in Belgium Hugues Rey UBA 17 11 09

intro to idtv in Belgium Hugues Rey UBA 17 11 09

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Hr 17 11 09 Template Mb 2.4 Hr 17 11 09 Template Mb 2.4 Presentation Transcript

  • UBA – 17th November 2009
    An Introduction to
    The Interactive Digital TV Overview in Belgium
    Hugues Rey - MediaBrands
  • IDTV - Interactive <> Digital
    • Interactive television represents a continuum from:
    - low interactivity(TV on/off, volume, changing channels)
    - to moderate interactivity (simple movies on demand without player controls)
    - and high interactivity in which, for example, an audience member affects the program being watched.
    • Digital television (DTV)- is the sending and receiving of moving images and sound by discrete (digital) signals, in contrast to the analog signals used by analog TV.
  • Agenda
  • 48% of the Belgian 15-64 yearsoldTelenetmarketshare: 57 % (Source: Digiscan 2009)
  • IDTV Affinity in the North
  • Interactivity – Everdone, Interested, Non Interested(Source: Digiscan)
  • UsefulDetailsInterview JC de Keyser - 13/03/2008 – Le Soir
    Digital TV is not automaticallyequal to Interactivity
    "VOO et Be TV, par exemple, ne proposent aucune interactivité. La véritable interactivité, , n'existe que chez Belgacom TV et Telenet, lesquels rassemblent actuellement 696 000 foyers".
    VoDis the first interactive TV « killer app »
    en 2007, "35 à 36 pc" des abonnés ont consommé (et donc payé !) une moyenne de "3 à 4" programmes à la demande par mois, alors qu'on en était qu'"entre 20 à 25 pc" de consommation épisodique en 2006.
  • A few example …
  • RedButton: 18 % of Trial (Base: IDTVer ’s)
  • Convergence of devices
  • BBC iPlayer Reaches 75 Million Downloads, Video On Demand Service Still Growing
  • 16
  • “Media” experience are increasingly defined less by the platform and more by the community
    Is It Still TV ?
    http://www.flickr.com/photos/hankins/
  • Measurement Challenge isPartiallyFaced !
    « Petite Audimétrie » Sound Matching
    RIA ?
  • As a conclusion… NextSteps in Interactivity ?
  • Thanks for Listening … Let’s Talk ;-)
    + 32 / 496 26 06 88
    Messenger: hugues@live
    Mail: hugues.rey@mediabrands.be
    Blog: www.rey.be
    Twitter: huguesrey
    Skype: Yugsxiii
    Second Life: Yugs Bournemouth
    Linkedin: http://www.linkedin.com/in/huguesrey