ROI on social media by Ananth V

ROI on Social Media
Presented By Ananth V
Founder & CEO
Techdivine Creative Services
Tweet @AnanthV9
Facebook.com/AnanthV9

1

About Techdivine Creative Services: Brief introduction
- Founded in 2010
- Catered to 32 brands across 16 industries in

4 countries (India, USA, UK, UAE)
- Has two Registered Brands:

Techdivine ® &
Your SMQ ® ~ Social Media Quotient
- Core services: ROI based social media brand marketing

Twitter @AnanthV9

All Contents are Copyrights of Techdivine Creative Services

ROI on Social media marketing (SMM)

“Every digital marketing campaign needs to be integrated with a real ROI tracking
process

for

your

BRAND

&

that

too

Innovate, implement, Measure, Improvise and generate ROI

in

real-time.

”

Time
Resources

IP
(Content)

ROI

Twitter @AnanthV9

ROI results sample report
ROI results across few industries & brands across countries
that we have worked with

Twitter @AnanthV9

Shows Percentage increase in Leads/Sales & Conversions

First ask yourself: Is SMM for BRAND You?

Are you just a part of the Social media frenzy or is this
market potential really going to help you?
Before you jump into a social media marketing
campaign because everyone else seems to be doing
it,
ask
yourself
few
questions
about
content, resources, goals you want to measure &
more….
Have clearly defined GOALS!
-Increase leads / enquiries by 15% in the first quarter
- Increase leads to sales conversions by 10% in the first
quarter
-Increase footfalls by 65% in the first quarter
-Encourage & initiate at least 1,000 check-ins in the first
one hour of the event

Twitter @AnanthV9

Measuring ROI across….. BRAND Goals
- Goals based on deliverables for BRANDS
- Leads/Enquiries
- Conversions ratio

- Mentions / Conversions ratio
- Likes/Follows/Circles – Conversion ratios
- Brand reach and other goals

- Empower

using
social
networking
sites
like
Google
Plus, Facebook, Twitter etc to connect in real-time for real
conversations with your end users.
Measure the efforts in terms of resources to the actual NUMBERS in
terms of Goals achieved – COST – Revenue ratio
LIFE Success = Achievements – Sacrifices to get there
Was it worth it? YES!

Twitter @AnanthV9

PROCESS: How to get started for Social media ROI?
-

Profile your product, audience, market and your goals

Decide on the mediums and channel to implement your
social media marketing campaigns
Clearly define to measure your social media quotient
across brands and services
-

Set timelines and link them with your GOALS

Plan, design, implement, measure, track and reinforce with
improvisations if needed.
-

Get feedback, work on the feedback and improvise.


Twitter @AnanthV9

Strategize according to your BRAND Goals


Twitter @AnanthV9

Research consumers presence online
Understand which sites appeal to them the most and why?

100%

G Plus

Blog KRC

80%

You Tube

60%

LinkedIn

40%

Twitter

20%

Facebook

0%
DEMOGRAPHICS

9

All Contents are Copyrights of Techdivine
Creative Services

Twitter @AnanthV9
9

CASE STUDY 1: Footfalls at a restaurant –
Actual SALE & Brand advertising
Footfalls at
a
Restaurant

SEO &
Twitter

Webmaste
r
- Google
Analytics
Your SMQ
- Twitter Process

10

Feedback
/ Followup

Guide Map
/ Content
Image

-Google
Map
- Image
Response &
Gratification

Engaging
Conversations

Tracking
Mentions
for
Keywords

-Your
SMQ
- Twitter

23% increase in footfalls in the first quarter
65 % increase in Brand mentions online

Sale & Brand
Advertising

Twitter @AnanthV9

CASE STUDY 2: Actual Sales ROI
(Trading/Broking)
31 % conversions on actual SALES – Leads for ROI

Blog/ Twitter

- Google Ad
words
- Your SMQ
audit report
- Web Stats
Google
analytics

- Redirect to
Landing
page
- Answer
queries
using Blog /
Twitter
- Form
submissions

http://www.slideshare.net/YourSMQ
11


Twitter @AnanthV9

TRENDS: Should you be a part of it?

- Ve

+ Ve

Kenneth Cole
#Cairo

PepsiCo &
Version of
Ramayana on
Twitter

PROJECT
SUNLIGHT,"
UNILEVER –
CHILD

Star India
(Abusive Hack
Tweet)

12

DOVE – Real
beauty sketches

Starbucks – The
way I see it
campaign


Twitter @AnanthV9

General Skeleton of tracking Social media ROI

IP

Social
Sites

ROI

SEO

Metrics

13


Twitter @AnanthV9

Social Media Power Quotes - @AnanthV9
Brands have a much more important role than ever before…..
i.e to connect with the consumer within.
Social media is not about websites. It was, is and will always
be about people. Humanize your BRAND.
People buy from people they trust, so engage into
conversations, empower social networking sites, measure, take
feedback, listen and innovate.
Today, it’s as important to listen to your brand tone too online
as much as it is listening to end consumers.
Don’t be across every social networking site available, rather
be across sites that matter to your audience and consumers.
If you exist as a BRAND, someone out there is talking about
Twitter @AnanthV9
you. So make sure, you are part of the conversation prism.
14

Q &A’sYour Queries!

This was a LIVE presentation by Mr.Ananthanarayanan V (Ananth V ) at Google Busin
Mumbai Event on 21/12/2013 – ROI on Social Media. All contents are Copyrights of
Techdivine Creative Services and cannot be reproduced or shared for commercial or
Other purposes without prior written approval from us at Techdivine Creative Service

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Twitter @AnanthV9


Email us: socialmedia@techdivine.com
Or Reach @Techdivine

on Twitter
Facebook.com/Techdivine

Techdivine Creative Services on Google
Plus
Website: www.techdivine.com
Blog: www.techdivine.com/tdblog

THANK YOU!
16

Twitter @AnanthV9
TECHDIVINE Creative ServicesFacebook.com/AnanthV9
Digital Marketing Agency - INDIA

ROI on social media by Ananth V

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