Just Right Design: for Innovation with Systems Thinking
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Innovators need to look at briefs that come from the market segments but also at the briefs that come from the larger systems - society, people who are going to be the users (but not customers), and the environment.
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Just Right Design: for Innovation with Systems Thinking
- 2. Innovation Cost Time Quality
- 3. Market Brief
- 4. Faster Sports Segment Courtesy: FutureAutoz
- 5. Cheaper Affordable Segment Courtesy: Wikipedia
- 6. Better Luxury Segment Courtesy: Bahadir Besinci
- 7. Think design
- 8. Market Society Govt Brief
- 9. Why Systems Thinking is Important?
- 10. Faster, better, cheaper! But…
- 11. Not good for health
- 14. We need “Just Right” Design that’s great for customers, and good for all
- 16. Incubator made of auto parts
- 17. chairless chair
- 18. chotuKool
Editor's Notes
- The brief has always come from the target market
- Sports segment
- The brief comes from the systems
- Not friendly to body-mind system…
- Not socially inclusive… (ccsearch “occupy wall street”)
- Not environment friendly (cc search ewaste)
- We need “Just Right” design that is Great for Customers, and Good for All
- We need Just Right Design. Get it from Govind.
- Example: Incubator made of auto parts
- Example: chairless chair
- Example: chotuKool, an energy efficient, low cost refrigerator