Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz

2. INSIGHT
INSIGHT
Medical students are unaware of the
shortage of child psychiatrists and prefer a
specialty that appears to be more financially
beneficial.
Child psychiatry is considered low prestige
with no recognition by both medical
students and the public.​

3. DOUBLE HERO
DOUBLE HERO

4. NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA
NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA

5. TARGET AUDIENCE​
TARGET AUDIENCE​
STUDENTS OF MEDICAL SCHOOL
Medical students that has yet
not decided what specialty they
want to pursue.​
GENERAL PUBLIC​
25 –50 years old​
Care about society​
Higher income​
Drink beer at least occasionally
#BEDOUBLEHERO #SUPPORTDOUBLEHERO

6. BE DOUBLE HERO
BE DOUBLE HERO
SCHOLARSHIP MAJÁLES
UNIVERSITIES

7. ON TRADE
SUPPORT DOUBLE HERO
SUPPORT DOUBLE HERO
OFF TRADE

8. Be at the right place at the right time​
.
Target medical students before they choose a
specialty.​
​
Use the on trade, off trade and event
opportunities to reach bigger audience.​
MENTAL HEALTH AWARENESS MONTH​
MENTAL HEALTH AWARENESS MONTH​
MAY
MAY
TIMING
TIMING

9. 7 YEAR PLAN
7 YEAR PLAN
3 DOUBLEHEROES EVERY YEAR
Positioning
Scholarships
Awareness

10. #SUPPORTDOUBLEHERO
#BEDOUBLEHERO
Be #DoubleHero by
choosing child
psychiatry.
GENERAL PUBLIC
Buy Volba Sládků beer
and support Double
Heroes fund.
Inform medical students
Raise awareness
Create funding
Build brand equity
MEDICAL STUDENTS
DOUBLE HERO
DOUBLE HERO
Advocate for support and funding
Motivate through scholarships GOALS
GOALS
On trade
Off trade
Events Vending machines
CHANNELS
CHANNELS
DoubleHero is a double hopped nonalcoholic funky beer brewed to celebrate
students of medicine that are not only being heroes as doctors but are doubling
it by choosing to study child psychiatry.
Volba Sládků is a brand creating unique beers every month. During the month of May focuses on spreading awareness about the massive lack of
psychiatrists and improving their social status by putting them in role of DoubleHeroes.