With consumers getting more demanding among value-added food choices, can retailers take on health advocacy via their assortments and in-store messaging? Join the leaders at @india food forum to discover the future of this direction.
More Info: https://events.indiafoodforum.com/
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
This document provides an overview of Mintel's 2024 Global Food and Drink Trends report. It identifies three key trends - "Trust the Process", "Age Reframed", and "Eating: Optimised". For "Trust the Process", transparency around food processing will be important as consumers seek to understand how processed foods fit into their diets. Brands will need clear communication around processing techniques. Minimally processed foods highlighting nutrition and sustainability will appeal to consumers.
The document summarizes key findings from a survey of over 1,000 UK shoppers on their attitudes towards health and understanding of health messages. It finds that while three-quarters claim to be eating healthily, only a third exercise weekly. Most shoppers and their families are overweight. Nutrition labels are confusing and shoppers rely on simple cues like calories and fat content. Healthy foods are perceived as more expensive.
Brian Jones, Regional President of DuPont Nutrition & Health for South Asia, discusses DuPont's focus on the Indian market and efforts to address malnutrition in India. He notes that India is an important emerging market for DuPont where processed food consumption is rising. To address malnutrition, DuPont aims to invest $10 billion in R&D by 2020 to develop new products, engage with 2 million youth, and improve livelihoods for 3 million small farmers. Jones also discusses new probiotic product guidelines in India and DuPont's focus on key industries like dairy, frozen desserts and beverages.
This document provides information on various topics related to nutrition and foodservice. The main articles discuss upcoming changes to nutrition labeling in the US, strategies for discussing artificial nutrition and hydration with clients and families, and ideas for marketing a foodservice operation. Other sections provide news briefs on topics like healthy BBQ tips, potato nutrition facts, and upcoming ANFP online courses. The document aims to keep nutrition and foodservice professionals up to date on industry issues and support their work.
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
This document provides an overview of Mintel's 2024 Global Food and Drink Trends report. It identifies three key trends - "Trust the Process", "Age Reframed", and "Eating: Optimised". For "Trust the Process", transparency around food processing will be important as consumers seek to understand how processed foods fit into their diets. Brands will need clear communication around processing techniques. Minimally processed foods highlighting nutrition and sustainability will appeal to consumers.
The document summarizes key findings from a survey of over 1,000 UK shoppers on their attitudes towards health and understanding of health messages. It finds that while three-quarters claim to be eating healthily, only a third exercise weekly. Most shoppers and their families are overweight. Nutrition labels are confusing and shoppers rely on simple cues like calories and fat content. Healthy foods are perceived as more expensive.
Brian Jones, Regional President of DuPont Nutrition & Health for South Asia, discusses DuPont's focus on the Indian market and efforts to address malnutrition in India. He notes that India is an important emerging market for DuPont where processed food consumption is rising. To address malnutrition, DuPont aims to invest $10 billion in R&D by 2020 to develop new products, engage with 2 million youth, and improve livelihoods for 3 million small farmers. Jones also discusses new probiotic product guidelines in India and DuPont's focus on key industries like dairy, frozen desserts and beverages.
This document provides information on various topics related to nutrition and foodservice. The main articles discuss upcoming changes to nutrition labeling in the US, strategies for discussing artificial nutrition and hydration with clients and families, and ideas for marketing a foodservice operation. Other sections provide news briefs on topics like healthy BBQ tips, potato nutrition facts, and upcoming ANFP online courses. The document aims to keep nutrition and foodservice professionals up to date on industry issues and support their work.
PediaSure is a nutritional supplement drink for children aged 2-10 formulated with 37 vital nutrients. It is positioned as providing complete balanced nutrition, especially for children with fussy eating habits. PediaSure contains more disclosed nutrients than competitors and helps increase height, weight, and strengthen immunity. It is available in various flavors and package sizes through multiple retail channels including modern trade outlets, general stores, and e-commerce websites. Abbott promotes PediaSure through TV advertisements targeting mothers and social media engagement.
Oranges are one of the most popular fruits around the world. While they are delightful as a snack or as a recipe ingredient, for many Ghanaians, it is their juice that is most associated with good health, having a reputation for being an integral part of a healthy breakfast.Oranges are round citrus fruits with finely-textured skins that are, of course, orange in color just like their pulpy flesh
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
This document discusses a feasibility study for a proposed veggie bread business. It acknowledges those who helped with the study, including professors and respondents. The technical study section describes the proposed production process, which involves mixing dry and wet ingredients along with vegetables like malunggay. It would be produced in Cagayan de Oro City and follow all sanitary regulations for bakeries. The feasibility study evaluates the technical, marketing, financial, management, and socioeconomic aspects of the proposed business.
Nutrition Bars - Market Overview, Growth Drivers and New Product IdeasNutrition & Biosciences
This document provides an overview of the nutrition bar market in India, including growth drivers and new product opportunities. It notes that health-consciousness is rising among Indian consumers who are increasingly looking for nutritious, balanced snacks. However, they still want snacks that taste good. The document then discusses sugar and protein trends in nutrition bars, noting that Indians' protein intake has decreased while sugar intake is very high. It highlights several new protein and lower-sugar Indian nutrition bar launches, and proposes concepts using alternative proteins to meet consumer demands.
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
The document outlines the goals and plans of Saludable, a company focused on healthy food. Saludable's main goals are to build a strong company, drive innovations in the region, and become a role model business. The company combines healthy, thoughtful concepts. It serves foods like fresh salads, wraps, and frozen yogurt. Saludable aims to introduce healthy options to the Egyptian market and support entrepreneurship. Future plans include expanding franchises internationally, opening kiosks and salad bars in various locations, and developing potential new products.
Marketing presentation wheat health drinkJimesh Mehta
The marketing presentation summarizes a new wheat grass energy drink. It discusses the product benefits of being natural, rich in proteins and vitamins, and a healthier alternative to other drinks. The SWOT analysis finds strengths in its health benefits and organic nature, but weaknesses in competing against established brands. The target market is health conscious individuals aged 18+ in tier 3 cities. The marketing mix will include promotional activities like events and digital advertising, and competitive pricing between Rs. 50-90 for packaging sizes.
This document discusses strategies for creating consumer awareness of functional foods in India. It begins by defining what functional foods are and examining the current state of consumer mindset in India. It then covers some communication theory approaches, including the ADMAP model. The main challenges to functional food adoption in India are identified as the consumer not believing they have a problem, confusion over which products are right for them, perceiving healthy foods as tasteless, and functional foods not matching the foods they are accustomed to. The document argues that communication must build awareness, interest, trial, and habit. It stresses understanding the consumer perspective, leveraging insights, and focusing on taste. Credible institutions and key opinion leaders can help address concerns and build trust in functional
A detailed study to analyze the business strategy of whole foods market incCharm Rammandala
The purpose of this study is to understand the business philosophy behind the Whole Foods Market Inc which is the largest natural and organic foods supermarket in USA. The study will look in to the business strategy of the company along with firm specific resources and capabilities. Further, study will evaluate the future challenges and opportunities for the company.
The document discusses trends in the food and beverage industry and how consumer demands around health and wellness are driving innovation. It notes increasing demand for organic and natural products as well as meat alternatives like vegan foods. The food industry faces calls to continually improve quality and accommodate costs while adapting to changing consumer needs in a digital world.
Experience designer of health information. Industries include, nutraceuticals, pharmaceutical, public health, orthopedics, organic skin care, weight management, metabolism, nutrition, dietary supplements, patient, and physician education.
The health food market in India is poised to significantly grow, reaching Rs. 22,500 crore by 2015. Major food companies are tapping into this market by developing new product lines focused on health and wellness. The market can be divided into categories like "better for you", functional, and natural foods. While the dairy and juice categories currently dominate, there is growing demand for other types of healthy foods and beverages. Factors like increasing lifestyle diseases, health awareness, and recommendations from scientists are driving further innovation in this expanding market.
Nestlé India Limited's 2014 Annual Report provides information on the company's performance and activities over the past year. It discusses several key areas:
- Awards and recognitions received by various Nestlé brands in 2014 for marketing campaigns and high brand trust.
- Interviews with the Managing Director and various business unit heads where they discuss Nestlé's strategic focus on nutrition, health and wellness, and initiatives taken to promote these areas.
- Performance updates of various product categories like prepared dishes, dairy, confectionery, coffee, and nutrition initiatives, along with the company's focus on rural development, water conservation, and nutrition.
- Corporate governance details like the board of directors, annual general meeting
Strategy Proposal: 365 by Whole Foods MarketSabina Leybold
This project consisted of creating a marketing campaign proposal to help 365 by Whole Foods Market to launch effectively. I contributed to this strategy by establishing target audience, brand persona, overall campaign strategy, and timeline.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
This document provides an overview of health and wellness trends in India. It finds that Indians are increasingly health-conscious and spending more on fitness, nutrition, and natural health products. Alternative beverages to carbonated drinks, like reduced-fat flavored milks, are growing in popularity. Fortified foods and beverages are also growing, though consumer awareness remains low. The market for "better-for-you" foods emphasizing reduced fat, sugar, cholesterol, and calories is expanding, especially in urban areas. There were over 1,000 new product launches in India in 2009 focused on these health and wellness attributes. The nutritionals market, including vitamins, herbal products, and slimming aids is also experiencing strong
The document discusses the coconut water industry in India. It notes that India is a major coconut producer, with Kerala, Tamil Nadu, Karnataka and Andhra Pradesh being the largest producers. The document proposes launching a packaged coconut water product nationally to tap into the growing health drink market. It analyzes the industry using PESTLE and Porter's Five Forces frameworks. Market size for fruit juices in India is estimated to grow to Rs. 10.9 billion by 2015. The major players are Dabur with 57% market share and Pepsi with 30%.
This document provides an overview of a Healthy Corner Store Project toolkit created by Sustainable Long Island. The project aims to improve access to healthy foods in underserved communities by partnering with corner store owners. Key aspects of the toolkit include conducting assessments of neighborhood demographics and store inventories, interacting with customers and the community through surveys and outreach, strategically partnering with store owners by providing incentives and support, and monitoring the program's impact through sales tracking and evaluations. The toolkit also outlines successful features of similar programs in other cities that could be replicated, such as increasing healthy product selection and making those products more prominent. If implemented properly using the guidance in this toolkit, the project seeks to create healthier food environments and communities.
This document provides a strategic marketing plan for Vitali-T, a new beverage product focused on health and wellness. It includes sections on the company mission and vision, product overview, target market analysis of customers in different generations, marketing objectives to increase brand awareness and social media engagement, and a marketing mix analysis of product, price, place, and promotion strategies. Key elements are developing influencer partnerships and tracking metrics like sales, customer engagement, and market share.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
PediaSure is a nutritional supplement drink for children aged 2-10 formulated with 37 vital nutrients. It is positioned as providing complete balanced nutrition, especially for children with fussy eating habits. PediaSure contains more disclosed nutrients than competitors and helps increase height, weight, and strengthen immunity. It is available in various flavors and package sizes through multiple retail channels including modern trade outlets, general stores, and e-commerce websites. Abbott promotes PediaSure through TV advertisements targeting mothers and social media engagement.
Oranges are one of the most popular fruits around the world. While they are delightful as a snack or as a recipe ingredient, for many Ghanaians, it is their juice that is most associated with good health, having a reputation for being an integral part of a healthy breakfast.Oranges are round citrus fruits with finely-textured skins that are, of course, orange in color just like their pulpy flesh
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
This document discusses a feasibility study for a proposed veggie bread business. It acknowledges those who helped with the study, including professors and respondents. The technical study section describes the proposed production process, which involves mixing dry and wet ingredients along with vegetables like malunggay. It would be produced in Cagayan de Oro City and follow all sanitary regulations for bakeries. The feasibility study evaluates the technical, marketing, financial, management, and socioeconomic aspects of the proposed business.
Nutrition Bars - Market Overview, Growth Drivers and New Product IdeasNutrition & Biosciences
This document provides an overview of the nutrition bar market in India, including growth drivers and new product opportunities. It notes that health-consciousness is rising among Indian consumers who are increasingly looking for nutritious, balanced snacks. However, they still want snacks that taste good. The document then discusses sugar and protein trends in nutrition bars, noting that Indians' protein intake has decreased while sugar intake is very high. It highlights several new protein and lower-sugar Indian nutrition bar launches, and proposes concepts using alternative proteins to meet consumer demands.
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
The document outlines the goals and plans of Saludable, a company focused on healthy food. Saludable's main goals are to build a strong company, drive innovations in the region, and become a role model business. The company combines healthy, thoughtful concepts. It serves foods like fresh salads, wraps, and frozen yogurt. Saludable aims to introduce healthy options to the Egyptian market and support entrepreneurship. Future plans include expanding franchises internationally, opening kiosks and salad bars in various locations, and developing potential new products.
Marketing presentation wheat health drinkJimesh Mehta
The marketing presentation summarizes a new wheat grass energy drink. It discusses the product benefits of being natural, rich in proteins and vitamins, and a healthier alternative to other drinks. The SWOT analysis finds strengths in its health benefits and organic nature, but weaknesses in competing against established brands. The target market is health conscious individuals aged 18+ in tier 3 cities. The marketing mix will include promotional activities like events and digital advertising, and competitive pricing between Rs. 50-90 for packaging sizes.
This document discusses strategies for creating consumer awareness of functional foods in India. It begins by defining what functional foods are and examining the current state of consumer mindset in India. It then covers some communication theory approaches, including the ADMAP model. The main challenges to functional food adoption in India are identified as the consumer not believing they have a problem, confusion over which products are right for them, perceiving healthy foods as tasteless, and functional foods not matching the foods they are accustomed to. The document argues that communication must build awareness, interest, trial, and habit. It stresses understanding the consumer perspective, leveraging insights, and focusing on taste. Credible institutions and key opinion leaders can help address concerns and build trust in functional
A detailed study to analyze the business strategy of whole foods market incCharm Rammandala
The purpose of this study is to understand the business philosophy behind the Whole Foods Market Inc which is the largest natural and organic foods supermarket in USA. The study will look in to the business strategy of the company along with firm specific resources and capabilities. Further, study will evaluate the future challenges and opportunities for the company.
The document discusses trends in the food and beverage industry and how consumer demands around health and wellness are driving innovation. It notes increasing demand for organic and natural products as well as meat alternatives like vegan foods. The food industry faces calls to continually improve quality and accommodate costs while adapting to changing consumer needs in a digital world.
Experience designer of health information. Industries include, nutraceuticals, pharmaceutical, public health, orthopedics, organic skin care, weight management, metabolism, nutrition, dietary supplements, patient, and physician education.
The health food market in India is poised to significantly grow, reaching Rs. 22,500 crore by 2015. Major food companies are tapping into this market by developing new product lines focused on health and wellness. The market can be divided into categories like "better for you", functional, and natural foods. While the dairy and juice categories currently dominate, there is growing demand for other types of healthy foods and beverages. Factors like increasing lifestyle diseases, health awareness, and recommendations from scientists are driving further innovation in this expanding market.
Nestlé India Limited's 2014 Annual Report provides information on the company's performance and activities over the past year. It discusses several key areas:
- Awards and recognitions received by various Nestlé brands in 2014 for marketing campaigns and high brand trust.
- Interviews with the Managing Director and various business unit heads where they discuss Nestlé's strategic focus on nutrition, health and wellness, and initiatives taken to promote these areas.
- Performance updates of various product categories like prepared dishes, dairy, confectionery, coffee, and nutrition initiatives, along with the company's focus on rural development, water conservation, and nutrition.
- Corporate governance details like the board of directors, annual general meeting
Strategy Proposal: 365 by Whole Foods MarketSabina Leybold
This project consisted of creating a marketing campaign proposal to help 365 by Whole Foods Market to launch effectively. I contributed to this strategy by establishing target audience, brand persona, overall campaign strategy, and timeline.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
This document provides an overview of health and wellness trends in India. It finds that Indians are increasingly health-conscious and spending more on fitness, nutrition, and natural health products. Alternative beverages to carbonated drinks, like reduced-fat flavored milks, are growing in popularity. Fortified foods and beverages are also growing, though consumer awareness remains low. The market for "better-for-you" foods emphasizing reduced fat, sugar, cholesterol, and calories is expanding, especially in urban areas. There were over 1,000 new product launches in India in 2009 focused on these health and wellness attributes. The nutritionals market, including vitamins, herbal products, and slimming aids is also experiencing strong
The document discusses the coconut water industry in India. It notes that India is a major coconut producer, with Kerala, Tamil Nadu, Karnataka and Andhra Pradesh being the largest producers. The document proposes launching a packaged coconut water product nationally to tap into the growing health drink market. It analyzes the industry using PESTLE and Porter's Five Forces frameworks. Market size for fruit juices in India is estimated to grow to Rs. 10.9 billion by 2015. The major players are Dabur with 57% market share and Pepsi with 30%.
This document provides an overview of a Healthy Corner Store Project toolkit created by Sustainable Long Island. The project aims to improve access to healthy foods in underserved communities by partnering with corner store owners. Key aspects of the toolkit include conducting assessments of neighborhood demographics and store inventories, interacting with customers and the community through surveys and outreach, strategically partnering with store owners by providing incentives and support, and monitoring the program's impact through sales tracking and evaluations. The toolkit also outlines successful features of similar programs in other cities that could be replicated, such as increasing healthy product selection and making those products more prominent. If implemented properly using the guidance in this toolkit, the project seeks to create healthier food environments and communities.
This document provides a strategic marketing plan for Vitali-T, a new beverage product focused on health and wellness. It includes sections on the company mission and vision, product overview, target market analysis of customers in different generations, marketing objectives to increase brand awareness and social media engagement, and a marketing mix analysis of product, price, place, and promotion strategies. Key elements are developing influencer partnerships and tracking metrics like sales, customer engagement, and market share.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Health Advocacy via Retail
1.
2. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
Health Advocacy via Retail
2
As a nod to health-centric shopper behavior, the food
retail environment continues to evolve by delivering
health and wellness in a variety of forms — from
providing access to health and wellness information,
to Curating healthy food choices, and providing in-
store health care services.
By Sanjay Kumar
3. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
3
Several top food retailers today are willing to walk that extra mile and take the lead in establishing
their health-and-wellness programs. Apart from rolling out “good-for-you products,” be it their own
or a national brand offering, retailers are offering their customers content like healthy recipes and
product samples as well as providing menu labels with health information. Many top retailers are
also deploying in-store dietitians to help shoppers make informed choices.
According to an industry study, food retailers have a big opportunity to enhance their health-and-
wellness programming by extending health-and-wellness initiatives to both offline and online
shoppers. Such initiatives not only act as a business growth opportunity, but also as a way to meet
consumer expectations.
This is a sample text, Insert your
desired text here this is a sample text
this is a sample text, Insert
This is a sample text, Insert your
desired text here this is a sample text
this is a sample text, Insert
4. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
4
Increasingly, retailers have come to understand their value as both a destination and partner in a
shopper’s health-and-wellness journey. Industry experts say that retailers enjoy a long runway for
growing their sales by offering a spectrum of health-and-wellness programming, especially around
activities that provide more shopper experiences and product assortment.
With food shoppers increasingly looking for products with a health halo, retailers can sharpen
their focus on providing more of value-added healthy products like dry fruits, nuts, spices and
other premium food products associated with health and wellness. They can add dehydrated fruits
like kiwi, mango, papaya, pineapple to the product mix besides also offering a range of herbs and
seasonings such as oregano, basil, thyme, parsley, mixed herbs, etc.
5. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
5
Specialty stores like Nuts ‘n’ Spices, which operates 35 stores in Chennai and adjacent regions has made
its name by offering a large variety of products such as dry fruits, spices, herbs, health products, sugar-free
products, imported chocolates and biscuits, imported dairy products, imported ice creams, frozen foods
and many more gourmet products. The store also stocks syrups and juices from International and Indian
brands. From Pringles to Doritos to Mumbai’s sukhi bhel, low calorie namkeens, oil-free papads, mixtures
and other diet snacks for the fitness freaks, the store serves as a one stop destination for a whole lot of
healthy snacking ideas.
“The aspiration levels of customers are going through an upward evolution. More and more customers are
becoming aware of themselves, of what they consume and impact of the products they buy on their health
and the world. And this is changing the way they look at their lives and what they consume,” says Pearlraj
Cannivadi, VP-Marketing, SPAR Hypermarkets, which operates 25 large stores across 9 cities of India. He
adds: “For us health foods are a very promising segment. As a consequence of the sedentary lifestyle most
of us lead these days, pursuing an ‘active life’ has become a quest. We identify ourselves as contributing
significantly in this space by offering a range of healthy food products and solutions to our shoppers.”
6. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
6
SPAR Hypermarkets is taking the health and wellness space very passionately and is looking at
enriching the lives of customers by bringing in interactive and innovative ways to educate them on
living in a healthier manner. It has been encouraging organic and locally grown products in all its
stores across the country. For instance, as part of its program called SPAR Natural Range, the
retailer has entered into partnerships with leading healthcare brands and professionals, building a
complete program for customers with a health and wellness zone.
This commitment toward health and nutrition has also resulted in the allocation of a dedicated
section in the stores called `SPAR Natural’. Within this dedicated zone, SPAR India is offering the
widest variety of healthy food products or `superfoods’ like millets, herbs, seeds, and nuts. SPAR
Natural also promotes organic brands of Indian origin.
7. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
7
Executives at Foodhall stores confirm that the superfoods category is seeing maximum demand and
sales traction. “Special dietary requirement foods, which include vegan and gluten-free products, are
the big trends we are seeing”, say shop executives. But it’s not just fruits and vegetables or herbs and
seeds that can have a positive impact on our health. There are lots of healthful components like
antioxidants, fiber, whole grains, and soy, found in a variety of foods and beverages that can make a
difference in our health as we age.
Experts opine that despite their growing knowledge of what they should be eating, Indians still
struggle to incorporate these key food components into their diets. The top barriers to more frequent
consumption are expense, taste and availability, say the experts. However, consuming foods for
health benefits doesn’t have to be expensive. Just taking simple steps, such as choosing a whole grain
cereal, oatmeal, or yogurt for breakfast each day, can go a long way to improve health over time.
8. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
8
How can food retailers make their grocery stores both a destination and partner in a shopper’s
health and wellness journey? Join 150+ speakers in thought-provoking conversations at the 15th
Edition of India Food Forum — India’s largest food B2B intelligence event — on Dec 7-8 in
Mumbai, for some powerful insights on this and other key trends impacting India’s food & grocery
retail businesses.
9. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
9
9
10. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
7-8 DECEMBER 2022 | THE WESTIN MUMBAI POWAI LAKE
10
INDIA FOOD FORUM
FOOD TECH & SOLUTIONS
FOOD
SERVICE
FOOD & GROCERY FOOD D2C SUMMIT
11. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
11
How can food retailers make their grocery stores both a
destination and partner in a shopper’s health and wellness
journey? Join 150+ speakers in thought-provoking
conversations at the 15th Edition of India Food Forum —
India’s largest food B2B intelligence event — on Dec 7-8 in
Mumbai, for some powerful insights on this and other key
trends impacting India’s food & grocery retail businesses.
Source
12. P O W E R P O I N T T E M P L A T E
WhirlWind | Email : example@example.com | Web : www.example.com
This is a sample text, Insert your desired text here this is a sample text.
12