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1. Make your EX
useful again!
REMOBIL
Team 8

2. OUR APPROACH
2
• Motivate people in a positive way, not scare them or tell
them not to use their phones
• Our goal is to make the activity cool and fun
• Innovative, modern solution – yet functional
• Massive PR potential

3. 3
Your phone is like your ex – you don‘t
want him/her to stick around.
Just throw them away and make them
useful again!

4. HOW WILL PEOPLE KNOW?
4
We will use multiple ways to tell our target audience about the activation.
The awareness phase will start in the middle of May - followed by collecting campaign in
June.
Facebook
Facebook is a valuable channel
where we can tell our audience
about the activation.
We will use Facebook for paid
campaign in cooperation with
Košík.cz (see next slide) and
organically through Remobile FB
page.
1.
Ester & Josefina
Ester & Josefina is Czech
influencer duo. Their content is
focused on break ups and
relationship talks.
They publish UGC collected from
their followers. Also, they
published a book „Therapy by
sharing“.
2.
Influencers
We will also use influencers as
one of the channels.
The topic and project itself is
interesting and we will encourage
them to take part and share it with
their followers.
EG: Petr Mára, Daniel Stach,
Weef, …
3.
PR
Whole activation has a massive
PR potential – interviews with our
influencers, Roman Týc, mobile
phones collection developmen.
And of course, the event itself at
the end of campaign.
4.

5. WHERE WILL WE COLLECT THE PHONES?
Current ways
We count on using all the current
channels:
- Dpd
- Zásilkovna
- Czech Post
- Kooperativa
- Boxes in big companies
Košík.cz
Košík.cz is an online supermarket
available throughout whole Czechia. We
will give people opportunity to dispose
and recycle their old phones with them –
just by giving it to courier who brings
them their groceries.
For their phone, people will get 50
credits for next purchase.
This service will be available everywhere
Košík.cz operates.
Ester & Josefina
This influencer‘s duo also often gives
speeches or stand up shows at events
like design or farmer‘s markets. In
cooperation with them we will tell people
about our activity and give them
opportunity to dispose their phones. They
will have the collection box with them.

6. WHY WILL PEOPLE GIVE US
THEIR PHONES?
6
Because we will help to make the
exes useful again!
In cooperation with Czech artist
Roman Týc we will create live a
special sculpture from old
phones.
Reference statue from Krištof
Kintera

7. WHY WILL PEOPLE GIVE US THEIR PHONES?
7
The making of the sculpture will be streamed via
Facebook livestream all day. We will encourage people
to donate more of their old phones to building process
and come to Letná with it.
Also, in cooperation with Parallel Polis, we will create an
NFT* version of the statue.
*NFT is a non-fungible token. Unique digital piece of art
that can‘t be replaced with something else. NFTs are
part of the Ethereum blockchain. Current trend in NFT is
to sell digital art. Czech artist Jan Kaláb recently sold
his NFT art for 500 000 CZK.

8. WHAT NEXT?
8
Building of the sculpture will be open to public and take
place in Prague (Stalin) in the end of June 2021.
We will invite wide public, influencers, technology
enthusiasts and media.
On site, we will have materials explaining the recycling
process of phones and the environmental dimension of the
project.

9. AND THEN?
9
Then, we will dismantle the sculpture and show the people
what they should really do with their phones. Remobil
representative will explain to public the recycling process.
The piece will still exist in a NFT format – unique and ready
for auction.
Gained money will be divided between charity and future
communication of Remobil to broader the awareness about
the topic.

10. 10
SUMMARY SLIDE
Modern, innovative and functional solution
Cleaning the planet and material world from unused phones, but at
the same time leaving a footprint in digital world.
Your phone is like your
ex – throw it away and
make it useful again!
Give it to us, help the
environment and take part in
creating the sculpture.
Facebook
Ester & Josefina
Influencers
PR
Czech Post / Offices /
Dpd
Košík.cz
Ester & Josefina
event
Collecting phones in a
modern way via Košík.cz
with
funny and catchy message
and art at the end of the
way.
Creation of NFT digital
piece of art
Even more money for
charity and further
communication
Creative Idea Communication/Collection
Channels
Coolness factor