LAB is a small creative agency led by Tony Kopp. It offers advertising, design, and web communication services with a staff of 5 including an account manager, two graphic designers, a copywriter, and Tony Kopp. The agency has both direct clients and also works with advertising agencies. The main principle is finding a media-neutral idea that can be adapted to different media and aims to actively engage consumers through interactive content in order to build an active relationship with brands.
Crowd Sourcing And Humanistic PsychologyJW Alphenaar
A small presentation on how we create a movie in The Netherlands using Crowd Sourcing.
All cooperation is based on the principles of Humanistic Psychology
Link in sheet 37 should be: http://www.sourcesunknown.com/
Young Lions CZ 2021 | Media 08 - Honorary mentionYoungLionsCZ
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
TRIAD Advertising tým 1 (Markéta Bláhová, Helena Vavrdová)YoungLionsCZ
The document discusses a campaign to increase contributions of personal stories to a national history project. It aims to raise awareness that every story matters but only if it is told. The proposed solutions include showing people that their stories are important and asking for help adding missing pieces. A key message is "With missing piece, it is not a wh_le. Add yours!". The campaign would use Facebook ads, partnerships with related organizations and media outlets, puzzles incorporated into schools and museums, and stickers in public places to spread awareness and drive traffic to the project's website.
The document discusses the Weltbeweger platform, which aims to spread successful social sector innovations to new locations. It does this through a nationwide research system with 70 correspondents collecting and categorizing transferable ideas. These ideas are then shared on the Weltbeweger online platform. Examples of innovations already transferred include open library boxes, using empty houses for community purposes, and distributing art bags. The platform spreads innovations through both online and offline events and services.
Lampedusa, Berlin. Travel journal
Partner meeting and conference
27-29 April 2017, Budapest (Hungary)
"How to overcome stereotypes about migrants?"
Research by sozial label on stereotypes
SkyJam Creative Agency provided creative services for many clients from 2008-2011. Some of their major campaigns included developing branding and advertising for Raiffeisen Bank, Nestea, Panasonic, Persen, and UniCredit Bank. For Raiffeisen Bank, SkyJam created an award-winning campaign featuring a dachshund to promote mortgage products. They also implemented successful BTL campaigns for Lotte Shopping and Scarlett electronics. SkyJam helped brands in various industries launch new products and increase sales through innovative 360-degree creative solutions.
1. The artist runs an open source visual art archive that explores the theme "What is the Root of Money?" through books, photographs, videos, and performances.
2. Their work aims to start a dialogue about the history and current role of money in society through ironic and engaging performances.
3. For their residency, the artist proposes expanding their open source archive into an interactive exhibition that simulates a post-apocalyptic economy, and organizing public programs with speakers to further discuss the theme of the "Root of Money."
Lope Gutierrez-Ruiz has extensive experience managing and directing website projects, branding projects, and publications. Some of his roles and responsibilities include UX/UI design, project management, creative direction, art direction, graphic design, and editorial design. He led the redesign of the Art Alliance Austin website to create a responsive design with WordPress and managed their branding and identity for various events. Additionally, he has designed logos and identities for a variety of clients across different industries.
Crowd Sourcing And Humanistic PsychologyJW Alphenaar
A small presentation on how we create a movie in The Netherlands using Crowd Sourcing.
All cooperation is based on the principles of Humanistic Psychology
Link in sheet 37 should be: http://www.sourcesunknown.com/
Young Lions CZ 2021 | Media 08 - Honorary mentionYoungLionsCZ
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
TRIAD Advertising tým 1 (Markéta Bláhová, Helena Vavrdová)YoungLionsCZ
The document discusses a campaign to increase contributions of personal stories to a national history project. It aims to raise awareness that every story matters but only if it is told. The proposed solutions include showing people that their stories are important and asking for help adding missing pieces. A key message is "With missing piece, it is not a wh_le. Add yours!". The campaign would use Facebook ads, partnerships with related organizations and media outlets, puzzles incorporated into schools and museums, and stickers in public places to spread awareness and drive traffic to the project's website.
The document discusses the Weltbeweger platform, which aims to spread successful social sector innovations to new locations. It does this through a nationwide research system with 70 correspondents collecting and categorizing transferable ideas. These ideas are then shared on the Weltbeweger online platform. Examples of innovations already transferred include open library boxes, using empty houses for community purposes, and distributing art bags. The platform spreads innovations through both online and offline events and services.
Lampedusa, Berlin. Travel journal
Partner meeting and conference
27-29 April 2017, Budapest (Hungary)
"How to overcome stereotypes about migrants?"
Research by sozial label on stereotypes
SkyJam Creative Agency provided creative services for many clients from 2008-2011. Some of their major campaigns included developing branding and advertising for Raiffeisen Bank, Nestea, Panasonic, Persen, and UniCredit Bank. For Raiffeisen Bank, SkyJam created an award-winning campaign featuring a dachshund to promote mortgage products. They also implemented successful BTL campaigns for Lotte Shopping and Scarlett electronics. SkyJam helped brands in various industries launch new products and increase sales through innovative 360-degree creative solutions.
1. The artist runs an open source visual art archive that explores the theme "What is the Root of Money?" through books, photographs, videos, and performances.
2. Their work aims to start a dialogue about the history and current role of money in society through ironic and engaging performances.
3. For their residency, the artist proposes expanding their open source archive into an interactive exhibition that simulates a post-apocalyptic economy, and organizing public programs with speakers to further discuss the theme of the "Root of Money."
Lope Gutierrez-Ruiz has extensive experience managing and directing website projects, branding projects, and publications. Some of his roles and responsibilities include UX/UI design, project management, creative direction, art direction, graphic design, and editorial design. He led the redesign of the Art Alliance Austin website to create a responsive design with WordPress and managed their branding and identity for various events. Additionally, he has designed logos and identities for a variety of clients across different industries.
This document discusses strategies for making a regional newspaper more relevant and robust in the digital age. It focuses on optimizing the newspaper's local presence, playing an active role in the community, and developing new ideas for advertising. Some strategies mentioned include improving hyperlocal coverage, involving readers daily, showing social responsibility, and arousing emotions with special packages. The newspaper has seen stabilizing circulation, increased online sales and traffic, and is continuing to generate new ideas on a daily basis.
710.seducing the masses an introduction to advertising worldefwd2ws2qws2qsdw
This document provides an introduction to and overview of advertising language and analyses. It contains an outline of key modules to be covered, including introductions to the world of advertising, big business and brand management, globalization, and marketing strategies. The modules will explore topics like key advertising vocabulary, the power of advertising, branding, product policies, promotional tools, and cultural issues in international advertising. Authentic practice texts and audio materials on contemporary advertising issues are included to help students develop professional discourse competencies in English.
710.seducing the masses an introduction to advertising worldivanov1566353422
This document provides an introduction to and overview of advertising language and analyses. It contains an outline of key modules that will be covered, including introductions to the world of advertising, big business and brand management, globalization, and marketing strategies. The modules will explore topics like key advertising vocabulary, the power of advertising, product policies, branding, marketing research, and promotional tools. The overall aim is to develop students' professional discourse competencies in English related to advertising.
Kommunikationsparadies: Place of conversation and personal experienceAndreas Weber
What would it be like if there were a unique site for person-to-person interaction, social engagement and eventful conversations? Conversations about life, art, technologies, the purpose of our being and actions. Conversations that are inspired by the creativity of all disciplines, which can be experienced in a multi-sensory and diverse manner. — Indeed, that would be paradise!
The Kommunikationsparadies provides space for real innovation!
The foundation was laid in 2000 by the ›New York Manhattan Zeitenwende‹ initiative.
Today, the Kommunikationsparadies, based in the Gutenberg City of Mainz, is an interactive, multisensory space of encounter and experience for art, communication and technology, which combines social media effects and person-to-person dialogues. In addition, we identify highly talented communication experts, and motivate and support these in a targeted manner. Many thousands of visitors from dozens of countries around the world have been guests of Zeitenwende activities. Personal encounters accompany special, internationally-oriented projects, including exhibitions, workshops, seminars, salon discussions, concerts and much more.
Please note: the Kommunikationsparadies is an independent initiative that is not oriented towards profit-making, but rather towards covering costs, and it is open to all who can and wish to contribute meaningfully. Either with personal involvement, presentations, benefits in kind or donations. Participation in projects and activities are by invitation. Our guests are always free to contribute to covering the costs of participation with a donation.
We are happy to discuss details in person.
Paul Gerhardt @ Workshop "Towards Open and Dynamic Archives", 10 June 2008, Brussels. In the context of BOM-vl. see http://www.diagonalthoughts.com/?p=192
This document discusses the concept of socially responsible design and visual communication literacy. It explores how visual communication influences society and how designers can promote awareness of important issues. It also examines the importance of teaching visual literacy to children so they can critically analyze visual media messages and not passively accept myths and stereotypes presented to them. The document argues that developing media literacy in children empowers them to be informed consumers rather than passive recipients of sometimes misleading media representations.
This document proposes a marketing campaign to raise awareness and funds for a children's safety organization in the Czech Republic. The campaign would first create an edgy humor Facebook page to attract a large audience. Then it would reveal the true purpose of supporting the safety organization and encourage donations via Facebook ads and a crowdfunding platform. The goal is to use shocking humor to draw attention, then generate empathy and donations by exposing the real issues children face without the organization's help. The campaign would leverage three social media platforms - Facebook for the initial page, crowdfunding sites for donations, and Foursquare for surprising location-based tips.
This document discusses strategies for making a regional newspaper more relevant and robust in the digital age. It suggests optimizing local coverage, playing a more active role in the community, developing new advertising ideas, focusing on customer relationships over new technologies, and involving readers through cross-media engagement and showing social responsibility on local issues. Examples provided include fundraising for students, organizing cultural events, and developing business advertising campaigns. The overall message is that innovation comes through better serving local readers rather than chasing larger trends, and establishing a strong community presence through multiple platforms.
Visual communication involves the exchange of messages through images. The basic elements include a transmitter, receiver, message, code, channel, and context. Symbols, signs, and logos are considered images. Throughout history, images have been used for informative, aesthetic, communicative, and expressive purposes. The meaning of an image is made up of its expressive values, theme, and symbolism. Before photography, common techniques to create images included drawing, painting, and etching. Today, most visual messages come from the press, advertising, television, and the internet. Mass media information comes from these sources as well as radio. The main aim of images in advertising is to encourage consumption of products and services. The main difference between television
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
MEC Czech tým 1 (Aleš Hron, Vojtěch Lukáš)YoungLionsCZ
The document outlines a plan to increase user-generated stories on the National Chronicle website by targeting young people aged 30 and under. The key elements of the plan are to 1) provoke and challenge the target group through social media influencers and campaigns, 2) educate them on creating valuable content through a Museum Night event and mobile app, and 3) support new users as they begin generating new content for the National Chronicle. The peak of the communication campaign is slated for June 13, 2015 utilizing a variety of offline and online channels with a total budget of 200,000 CZK.
This document outlines plans for an independent public broadcaster in Ukraine called PBS. It would have 6 broadcasting channels targeting different audiences across TV, radio and new media. The goals are to provide truthful information to promote dialogue, responsibility and culture while being independent of political and commercial interests. A joint news service called NewsHouse would produce news for all platforms. Content would include not just news but also educational, cultural and minority-focused programming. The aim is to engage and serve all citizens.
Cannes Lions PR 2014: Claudia Becker, Anna Groos Claudia Becker
Dieses Konzept entstand im Rahmen des Young Lions Wettbewerb in Cannes 2014 (Kategorie PR). Das Briefing: Eine globale Kampagne für die UNODC (United Nations Office on Drugs and Crime) mit dem Ziel, dem internationalen Menschenhandel mehr Aufmerksamkeit zu verschaffen. Von Anna Groos (@annamelitta) und Claudia Becker (@clab). Mehr dazu im Blogbeitrag unter: http://ow.ly/zjQpJ
Prague Bistro Digital tým 1 (Kateřina Pernikářová, Ondřej Vataščin)YoungLionsCZ
This document proposes a campaign to increase awareness of and contributions to the National Chronicle (NC) by engaging students and influencers. The campaign would involve an inter-school history contest called "Week of History" where students contribute pieces to the NC. Social media ambassadors would promote becoming a "Kosmas", or chronicler, and sharing one's perspective. Contributors deemed high-quality by a commission would receive "Kosmas" status and have their work published and promoted. The goal is to gain 5,000 stories for the NC by year's end through long-term chronicler engagement.
The document discusses a designer's portfolio that includes various design projects such as logos, illustrations, and websites. It emphasizes creating engaging designs through research and precedent analysis to appeal to target markets. The designer's approach is to craft exceptional designs through exploring solutions while maintaining passion, commitment, versatility and reliability.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
The document discusses the use of visual propaganda throughout history and provides guidelines for a student project to create a propaganda poster. It defines propaganda as communication that aims to influence opinions rather than impartially provide information. Examples discussed include propaganda in Nazi Germany, China, and Venezuela. The student project involves investigating a theme or context, designing a persuasive poster, and describing their process and finished work. The assessment criteria focus on investigating context, visual research, design process, description/reflection, and the final poster.
Soutěž mladých kreativců Young Lions 2012 - soutěžní prezentaceJan Valuštík
Prezentace pro soutěž mladých kreativců z reklamních agentur Young Lions 2012, se kterou jsme se s Lukášem Krčilem umístili na 4.-7. místě v konkurenci 22 agentur. Od zadání briefu po odevzdání kampaně jsme měli 24 hodin.
Young Lions 2012 - Let's our collegue backt to the stageLukas Krcil
Soutěžní prezentace, se kterou jsme s Honzou Valuštíkem vymysleli na Young Lions pro Konto bariery a vyrazili s ní do boje proti 25 kreativním týmům českých reklamních agentur. Umístili jsme se na 4.-7. místě.
The document provides guidance on effective Business-to-People (B2P) marketing campaigns through case studies and best practices. It discusses three case studies of successful B2P campaigns for K-Swiss shoes, Océ printers, and Swedish tourism. The document then provides a "B2P Survival Guide" outlining 10 steps for B2P marketing, such as telling brand stories, focusing on why products are valuable rather than just features, and embracing employee advocacy and content sharing. The goal is to make B2B communication feel more like appealing B2C campaigns through emotional and shareable content.
This document discusses strategies for making a regional newspaper more relevant and robust in the digital age. It focuses on optimizing the newspaper's local presence, playing an active role in the community, and developing new ideas for advertising. Some strategies mentioned include improving hyperlocal coverage, involving readers daily, showing social responsibility, and arousing emotions with special packages. The newspaper has seen stabilizing circulation, increased online sales and traffic, and is continuing to generate new ideas on a daily basis.
710.seducing the masses an introduction to advertising worldefwd2ws2qws2qsdw
This document provides an introduction to and overview of advertising language and analyses. It contains an outline of key modules to be covered, including introductions to the world of advertising, big business and brand management, globalization, and marketing strategies. The modules will explore topics like key advertising vocabulary, the power of advertising, branding, product policies, promotional tools, and cultural issues in international advertising. Authentic practice texts and audio materials on contemporary advertising issues are included to help students develop professional discourse competencies in English.
710.seducing the masses an introduction to advertising worldivanov1566353422
This document provides an introduction to and overview of advertising language and analyses. It contains an outline of key modules that will be covered, including introductions to the world of advertising, big business and brand management, globalization, and marketing strategies. The modules will explore topics like key advertising vocabulary, the power of advertising, product policies, branding, marketing research, and promotional tools. The overall aim is to develop students' professional discourse competencies in English related to advertising.
Kommunikationsparadies: Place of conversation and personal experienceAndreas Weber
What would it be like if there were a unique site for person-to-person interaction, social engagement and eventful conversations? Conversations about life, art, technologies, the purpose of our being and actions. Conversations that are inspired by the creativity of all disciplines, which can be experienced in a multi-sensory and diverse manner. — Indeed, that would be paradise!
The Kommunikationsparadies provides space for real innovation!
The foundation was laid in 2000 by the ›New York Manhattan Zeitenwende‹ initiative.
Today, the Kommunikationsparadies, based in the Gutenberg City of Mainz, is an interactive, multisensory space of encounter and experience for art, communication and technology, which combines social media effects and person-to-person dialogues. In addition, we identify highly talented communication experts, and motivate and support these in a targeted manner. Many thousands of visitors from dozens of countries around the world have been guests of Zeitenwende activities. Personal encounters accompany special, internationally-oriented projects, including exhibitions, workshops, seminars, salon discussions, concerts and much more.
Please note: the Kommunikationsparadies is an independent initiative that is not oriented towards profit-making, but rather towards covering costs, and it is open to all who can and wish to contribute meaningfully. Either with personal involvement, presentations, benefits in kind or donations. Participation in projects and activities are by invitation. Our guests are always free to contribute to covering the costs of participation with a donation.
We are happy to discuss details in person.
Paul Gerhardt @ Workshop "Towards Open and Dynamic Archives", 10 June 2008, Brussels. In the context of BOM-vl. see http://www.diagonalthoughts.com/?p=192
This document discusses the concept of socially responsible design and visual communication literacy. It explores how visual communication influences society and how designers can promote awareness of important issues. It also examines the importance of teaching visual literacy to children so they can critically analyze visual media messages and not passively accept myths and stereotypes presented to them. The document argues that developing media literacy in children empowers them to be informed consumers rather than passive recipients of sometimes misleading media representations.
This document proposes a marketing campaign to raise awareness and funds for a children's safety organization in the Czech Republic. The campaign would first create an edgy humor Facebook page to attract a large audience. Then it would reveal the true purpose of supporting the safety organization and encourage donations via Facebook ads and a crowdfunding platform. The goal is to use shocking humor to draw attention, then generate empathy and donations by exposing the real issues children face without the organization's help. The campaign would leverage three social media platforms - Facebook for the initial page, crowdfunding sites for donations, and Foursquare for surprising location-based tips.
This document discusses strategies for making a regional newspaper more relevant and robust in the digital age. It suggests optimizing local coverage, playing a more active role in the community, developing new advertising ideas, focusing on customer relationships over new technologies, and involving readers through cross-media engagement and showing social responsibility on local issues. Examples provided include fundraising for students, organizing cultural events, and developing business advertising campaigns. The overall message is that innovation comes through better serving local readers rather than chasing larger trends, and establishing a strong community presence through multiple platforms.
Visual communication involves the exchange of messages through images. The basic elements include a transmitter, receiver, message, code, channel, and context. Symbols, signs, and logos are considered images. Throughout history, images have been used for informative, aesthetic, communicative, and expressive purposes. The meaning of an image is made up of its expressive values, theme, and symbolism. Before photography, common techniques to create images included drawing, painting, and etching. Today, most visual messages come from the press, advertising, television, and the internet. Mass media information comes from these sources as well as radio. The main aim of images in advertising is to encourage consumption of products and services. The main difference between television
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
MEC Czech tým 1 (Aleš Hron, Vojtěch Lukáš)YoungLionsCZ
The document outlines a plan to increase user-generated stories on the National Chronicle website by targeting young people aged 30 and under. The key elements of the plan are to 1) provoke and challenge the target group through social media influencers and campaigns, 2) educate them on creating valuable content through a Museum Night event and mobile app, and 3) support new users as they begin generating new content for the National Chronicle. The peak of the communication campaign is slated for June 13, 2015 utilizing a variety of offline and online channels with a total budget of 200,000 CZK.
This document outlines plans for an independent public broadcaster in Ukraine called PBS. It would have 6 broadcasting channels targeting different audiences across TV, radio and new media. The goals are to provide truthful information to promote dialogue, responsibility and culture while being independent of political and commercial interests. A joint news service called NewsHouse would produce news for all platforms. Content would include not just news but also educational, cultural and minority-focused programming. The aim is to engage and serve all citizens.
Cannes Lions PR 2014: Claudia Becker, Anna Groos Claudia Becker
Dieses Konzept entstand im Rahmen des Young Lions Wettbewerb in Cannes 2014 (Kategorie PR). Das Briefing: Eine globale Kampagne für die UNODC (United Nations Office on Drugs and Crime) mit dem Ziel, dem internationalen Menschenhandel mehr Aufmerksamkeit zu verschaffen. Von Anna Groos (@annamelitta) und Claudia Becker (@clab). Mehr dazu im Blogbeitrag unter: http://ow.ly/zjQpJ
Prague Bistro Digital tým 1 (Kateřina Pernikářová, Ondřej Vataščin)YoungLionsCZ
This document proposes a campaign to increase awareness of and contributions to the National Chronicle (NC) by engaging students and influencers. The campaign would involve an inter-school history contest called "Week of History" where students contribute pieces to the NC. Social media ambassadors would promote becoming a "Kosmas", or chronicler, and sharing one's perspective. Contributors deemed high-quality by a commission would receive "Kosmas" status and have their work published and promoted. The goal is to gain 5,000 stories for the NC by year's end through long-term chronicler engagement.
The document discusses a designer's portfolio that includes various design projects such as logos, illustrations, and websites. It emphasizes creating engaging designs through research and precedent analysis to appeal to target markets. The designer's approach is to craft exceptional designs through exploring solutions while maintaining passion, commitment, versatility and reliability.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
The document discusses the use of visual propaganda throughout history and provides guidelines for a student project to create a propaganda poster. It defines propaganda as communication that aims to influence opinions rather than impartially provide information. Examples discussed include propaganda in Nazi Germany, China, and Venezuela. The student project involves investigating a theme or context, designing a persuasive poster, and describing their process and finished work. The assessment criteria focus on investigating context, visual research, design process, description/reflection, and the final poster.
Soutěž mladých kreativců Young Lions 2012 - soutěžní prezentaceJan Valuštík
Prezentace pro soutěž mladých kreativců z reklamních agentur Young Lions 2012, se kterou jsme se s Lukášem Krčilem umístili na 4.-7. místě v konkurenci 22 agentur. Od zadání briefu po odevzdání kampaně jsme měli 24 hodin.
Young Lions 2012 - Let's our collegue backt to the stageLukas Krcil
Soutěžní prezentace, se kterou jsme s Honzou Valuštíkem vymysleli na Young Lions pro Konto bariery a vyrazili s ní do boje proti 25 kreativním týmům českých reklamních agentur. Umístili jsme se na 4.-7. místě.
The document provides guidance on effective Business-to-People (B2P) marketing campaigns through case studies and best practices. It discusses three case studies of successful B2P campaigns for K-Swiss shoes, Océ printers, and Swedish tourism. The document then provides a "B2P Survival Guide" outlining 10 steps for B2P marketing, such as telling brand stories, focusing on why products are valuable rather than just features, and embracing employee advocacy and content sharing. The goal is to make B2B communication feel more like appealing B2C campaigns through emotional and shareable content.
4. LAB is small agency, lead by its creaive director, Tony Kopp. It offers
services in advertising, design, and web communication. The
agency's staff of 5 includes one account manager, two graphic
designers, a copywriter (and Tony). The agency has a roster of direct
clients as well as ad agencies.
Lewy/Axel/Bohm s.r.o.
5. The main principle is finding a media-neutral idea, which
has the potential to be "acted out" in any media.
Ideally, such a concept would be not only relevant to the
brand but would activate consumers with interactive
content. This way, active relationship to brands is created.
6. CV Mgr. A. Antonin Kopp
12 years of experience in advertising
From January 2007
Working for clients:
Týden
Instinkt
Česká Spořitelna
Equal
Nový Prostor
Volvo
Pilsner Urqel
Jupi
Kleenex
La Chevre
CK Fischer
From August 2002
Absolut
Adidas
JimBeam
Nissan
CMSS
Guesepe
Aliatel
FAB
Budejovicky Budvar,
Czech on Line (Jet2Web)
Seagram
Bosch
Wuestenrot
Nutricia
NovýSmíchov
Nivea
Pedigree
Strom telecom
Tchibo
Special achievements:
Absolut,
JimBeam
Volny
Novy Prostor
Amnesty International
Creative concepts for new bussines:
Živnostenská banka
Metaxa
GTS
Panasonic
Komercni banka
Jaegermeister
Direct pojistovna
Čedok
Globus
UniCredit
August 2000
L/A/B combines
Art director / Creative Director
Responsible for creative concepts in
B.T. L..
Maintaining corporate identity in
promotions.
Working for clients: Pernod Richard
CZ (Jan Becher,
Jameson, Imported Brand Wines,
Sambuca, Ramazzotti),
Oskar Mobile Phones,
Social campaign for children of
Afganistan
Zelený kruh (company for ecological
movement)
Special achivements:
Experience in creating and managing
of a creative team,
Clients won: Jan Becher (all b.t.l.
activities),
Oskar mobile phones
Cesky okruh
December 1998
Found a creative shop L/A/B
Advertising & Art director / Creative Director
Developing of new creative concepts.
Making of presentations.
Responsible for managing of a company.
Working for agencies and clients:
Grey, Ark Thomson,Fabrika, WCJ,
Youn Rubicam
Czech Caparol (Caparol, Alpina Colours)
B.T.L. program for Eurotel called Benefit
¨ŠkodaAuto personal departement
Daewoo Avia cars
Super Poste
Pražský Hrad (Prague castle)
Messenger
1992-1998
Studium:
Vysoká škola umělecko-průmyslova
Section:
Atelier Design and visulal comunication
7. The Brief:
To communicate a new web-enabled service of our travel agency where
the clients can instantly find holidays, reserve and pay for them.
The Insight:
Traditionally, Czech consumers plan their holidays long time in advance.
Deciding on holidays spontaneously is quite the opposite: I don't like it
here, I want to get lost, I miss the sun.
This is the new "hedonistic"paradigm. The new service is just about that.
The Idea:
"Click & get lost" gave us the possibility to have people "disappear" - and
thus create the neccessary buzz around the idea.
8. The Solution:
We had Leos Mares,
the most popular
Czech moderator,
"disappear" - he
simply didn't make it
to the morning show
of the best rated
Czech radio station,
Evropa2. He was
reported missing for
three days, which
created spontaneous
media coverage.
10. After 3 days a viral movie was sent to 20
thousand e-mail addresses with Leos Mares
on the beach. The viral featured the link to the
service's site - www.klikniazmiz.cz
Revelation: They disappear because there is a new web-
enabled holiday service
17. Brief:
Expressively communicate the brand Merci (chocolate box)
in order to distinguish it from its competitors.
Increase sales of Merci.
Insight:
People often give chocolate boxes as a gift to their friends and close ones.
They often also attach a written note to it.
Idea:
Support the ritual of expressing thanks in media and use the Merci chocolate
box as a medium for a ‘thank you’ message.
24. Thanks to these pages I have met great people
Contextual internet campaign
25. Brief:
Communicate high quality golf equipment Niklaus to the general public.
Insight:
Among Czechs golf is considered a snobbish sport, which is inaccessible
for ordinary people.
Idea:
Show people of ordinary professions who comment on golf since they have
started playing it. Communicate golf in the streets in the way
close to street art.
32. The Brief:
To find and communicate a new position for the Instinkt magazine in the
overcrowded Czech magazine market.To occupy a position between tabloid
magazines and traditional press.
The Insight:
People today have very little time to read about issues the way specialized
media report about them. There isn"t a magazine on the market which would
paint an overall picture of the Czech society. Reliable content in an entertaining
form.
Idea1:
Instinkt - natural selection. Instinkt as a digest of what you normally would have
to search for in different magazines.
38. …start with the need of the
brand
• Brands are “cultural software”
• Brand are narratives – narratives usually
have authors who want to “tell the story”
• Brands don’t have to be taken hostage by
consumers and ad agencies