1. YOUNG LIONS
Mižik & Pobjecky

2. INSIGHT
Music Lessons are not COOL.
„Pretty same as our Music Lesson :D“

3. CHALLENGE
Passive Engaged

4. TO USE NON-MUSICAL INSTRUMENTS AS
MUSICAL INSTRUMENTS.
IDEA

5. EXECUTION:
REAL EXPERIENCE
Events at schools to
engage students where
they don‘t expect to
engage with music.

6. EXECUTION:
SOCIAL BUZZ
Students are motivated to share extra
ordinary content

7. EXECUTION:
VIDEO CONTENT

8. EXECUTION: CELEBRITIES PARTICIPATION

9. TO USE NON-MUSICAL INSTRUMENTS AS
MUSICAL INSTRUMENTS.
Passive Engaged
• OPPENING NEW TOPICS
• PROVIDING REAL EXPERIENCE
• CREATING BUZZ
• PARTICIPATION IN MAIN CONTEST