1) The document proposes using personalized stories and passions of the target audience to build a new charity community. 2) It suggests portraying poor black people in the context of success stories like famous musicians or actresses to make donations to African charities more appealing to the Czech audience. 3) The donation mechanism would be transformed into a subscription-based service using personalized ads tailored to interests like music or movies to invoke curiosity and build awareness of the Generation H campaign.