A lot of game changing innovations in the last decade have come from young software entrepreneurs. They’ve built companies such as Google and Facebook, which within the span of 10 years are now amongst the top 10 most valuable businesses in the world. They have shown us how constant innovation creates radically successful businesses. As Frederick Winston Taylor in 1911 created a movement for scientific management which led to the success of businesses in the industrial age, the lean startup movement initiated by Eric Ries now leads the way into the second century of management. What can we learn from this movement? How can we be more innovative, stop wasting people’s time and be more successful? Frank Wolfram @Geometry Global

1. FAIL FAST, FAIL CHEAP,
FAIL OFTEN
What can we learn from the lean startup movement?
Frank Wolfram, CTO EMEA Geometry Global

2. Management!
is only !
100 years
old.

3. Make high quality products
as efficient as possible.

4. What makes a company successful
in the digital age?

5. THE DIGITAL AGE

6. Retail
Music industry
Hotels
Taxis
Disruptive innovation

8. BUT TODAY MOST COMPANIES ARE RUN TO MINIMIZE RISK,

10. A startup is a human institution
designed to deliver a new product or
service under conditions of extreme
uncertainty.
What is a startup?

11. of all mobile apps don’t earn any money.
90%
80%
4 out of 5
of all new products are failing.
startups just burn their investors money.

12. identify the riskiest parts of your business plan,
then finds ways to reduce those risks in a quick,
iterative cycle of learning.
Lean Startup

13. ViableMinimum
Products
The minimum viable product (MVP)
The visionNo value
Enough features to gather
customer feedback
The waste

14. THE PALM PILOT PRETOTYPE

15. MEASURE
BUILDLEARN IDEAS
CODEDATA
Minimise the
total time through
the loop
The build-measure learn feedback loop

16. The Lean Startup teaches us
§ How to think big but start small in order to be less wasteful
§ That failing fast can be a good thing
§ That data beats opinions
§ That the risk of failing can be managed by doing
Summary

17. LET’S INNOVATE!
frank.wolfram@geometry.com