Sales Traffic Control Tower

1. But…do we want to sell just one car,
or develop a lifetime relationship?
salescontroltower.com
combined mobile intelligence © 2014
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2.  Reality Check / The Facts
 How it works
 The Power of “We”
 Where are my Sales people?
 Sales Team Impact
 Management Impact
 Sales Training Impact
 F & I Impact
 New Hire Impact
 Expense Impact
 C.S.I. Impact
 Lifetime customer Impact
 Should we Do this?
Control Tower
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3.  The 3 most profound inventions in the
history of the modern world;
1. The computer
2. The internet
3. The smart phone/tablet
 208 million tablets were sold in 2014*
 In 2015, Gartner predicts a total of 320
million tablet sales, versus just 316 million
PC sales (desktops and laptops
 IDC: 87% Of Connected Devices Sales By
2017 Will Be Tablets And Smartphones
 Lets sell cars – the way our customers are
shopping for cars.
 *Gartner research
the facts
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4.  Start with any Apple or Android
based tablet or smartphone
 Log on to SalesControlTower
 Tablet/ Phone is now loaded with
YOUR roadmap to the sale,
Dealership inventory, as well as
Factory inventory.
 Any device with an internet
connection is now converted to
your sales tower.
works…
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5.  If we all know we need to stand out…
Why do all look, talk, and act the same?
 We now have the technology to eliminate
trial and error.
 Our customers know as much, if not
more than our salespeople with regard
to both features and price… thanks to the
internet.
 Lets update our “Roadmap to the Sale”
with the one thing that shows up as
“easy” to everyone –
Pressing a button, to get what you want…
 A straight forward process with zero
margin for error, plus 100% clear,
accurate information in real time - as a
customer experience.
Lifetime
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6.  Negotiation, Persuasion, our best
effort – the talent we employ
never make it to the table without
rapport.
 This tablet sends the message: All
of my resources and advantages
are now your resources and
advantages- “I have your back”
that is real rapport.
 The automobile buying experience
is now a collaborative effort –
there is no more “us vs. them”
with the Sales Traffic Control
Tower application.
Power
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7.  It all starts the moment they begin
their shift.
 Customer experience tablets are
kept at the control tower –
manager assigns them as your
sales professional clocks in…Tablets
are turned in at the end of the
shift. Time stamps capture real
presence.
 Constant Connection from the
moment our sales team arrives –
to the moment they leave.
Where are
my sales
people?
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8.  Instant icebreaker- good guy
message sent from the first
handshake.
 Better Customer Experience equals
better Sales Experience – less fatigue
on the sales person.
 iPads make smarter Salespeople.
Confidence soars knowing they have
all the answers in advance, and a
perfect delivery system
 The tablet is a universal tool to show
“relevance” and a cutting edge sales
relationship.
impact
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9.  How do we manage – what we
cannot see or control?
 The skill set of anticipation is now
at their fingertips.
 Human capital increase vs.
depreciation.
 Managers go through the same
frustrations that the sales team
do… the negative energy of a
botched sale leads to enormous
fatigue.
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10.  Training as we know it today: A
bunch of rookies or career
professionals thrown in a room
with a Trainer – taking notes –
watching videos – etc… will simply
no longer exist in 12 months.
 Formal training will exist – but the
learning curve will be cut from 2
weeks to 48 hours thanks to the
technology behind this tablet
application…and the discipline will
be burned in over and over again.
 Any rookie with a week on the
floor will have 100 times the fire
power as a veteran who – after
many years is still “wingin” it.
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11.  F & I managers now have their
finger on the pulse of the store.
 Customers are less worn out
coming into the business office –
the sales process has been clean
and efficient. Their guard is not as
high.
 Heavy delivery traffic rush and
chaos is now organized and
manageable. Preparation is now
obtainable to the minute.
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12.  How much information can a
human retain during formal
training?
 How long does it take for the hype
to wear off?
 How long does it take for the sales
floor to “re-train” our new hires?
 The toughest challenge with sales
is consistency… This tablet
provides the perfect delivery
system for positive action on a
consistent platform.
 This will send a definitive message
that this is who we are – and you
will not fail.
New Hire
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13.  W=PTn
 Your Wealth equals your
physical resources X
technology and the
exponential effect that
feeds on itself.
 Moore’s Law: is the observation
that, over the history of computing
hardware, the number of
transistors on integrated circuits
doubles approximately every two
years.
Expense
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14.  Consumer complaint number 1.
Our current process takes too
long. A clear roadmap manages
the stuttering, wingin’ it, and
hiccups out of the picture.
Perception is 90% of the game
here.
 Unresolved issues that could lead
to your customer not being
“completely satisfied” now get
handled in real time via the
seamless Pre-Csi Survey.
CSI
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15.  This program of Intelligent Action will
feed on itself via the “improve the
experience” feedback – this will take the
wisdom of experience from every sales
person/customer relationship moving
forward to gather real lifetime customer
ideas.
 Who wouldn’t refer a friend or family
member to your “no-nonsense”, squared
away, customer friendly sales team.
 Positive contrast against other dealers
will create the LOYALTY that dealers pay
countless millions of dollars to develop –
only to lose that investment because a
sales person is “having a bad day”.
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16.  Q: Should we do this?
Better question: Do I want my
customer to experience my best
effort – or keep on wingin’ it while
everyone else is offering the iPad
experience?
 Business as usual -
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