VasHouse is a leading provider of mobile network solutions and content. It offers global SMS services, mobile content and solutions, managed messaging services, and mobile marketing platforms. QR codes can encode large amounts of data in a small space and can be read from any direction. They are growing in popularity and could benefit prepaid cards by allowing users to redeem balances by scanning a QR code rather than manually entering a code, improving the user experience. Proper sizing and placement of the QR code on the card is important to ensure error-free reading. Instructions and other information would appear on the separate side of the card for users without smart phones.

2.  VasHouse is a leading provider of
solutions and content for mobile network
operators. VasHouse is a dynamic value
added services company, focused on
increasing connectivity across all areas of
the global mobile data chain.
Our business activities include Global
SMS services, Mobile content & solutions,
Research & development, Managed
messaging services and Mobile marketing
platforms.

3.  QR Code is a kind of 2-D (two-dimensional) symbology developed by Denso
Wave and released in 1994 with the primary aim of being a symbol that is easily
interpreted by scanner equipment.
 QR Code (2D Code) contains information in both the vertical and horizontal
directions, whereas a bar code contains data in one direction only. QR Code holds
a considerably greater volume of information than a bar code.
Used in: Links to:
Print Ads Pure text
Billboards Website
Business Cards & Brochures Personal Card
Store Shelves Email
Product Labels SMS Text
Phone call
Calendar
Wi-Fi Network

5.  High Capacity Encoding of Data
QR Code is capable of handling all types of data, such as numeric and
alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and
control codes. Up to 7,089 characters can be encoded in one symbol.
 Small Printout Size
Since QR Code carries information both horizontally and vertically, QR
Code is capable of encoding the same amount of data in approximately
one-tenth the space of a traditional bar code.
 Dirt and Damage Resistant
QR Code has error correction capability. Data can be restored even if
the symbol is partially dirty or damaged. A maximum 30% of
codeword's can be restored.
 Readable from any direction in 360°
QR Code is capable of 360 degree, high speed reading. QR Code
accomplishes this task through position detection patterns located at
the three corners of the symbol.
 Structured Append Feature
QR Code can be divided into multiple data areas. Conversely,
information stored in multiple QR Code symbols can be reconstructed
as single data symbols.

6.  “STC QR Prepaid Scratch Card” is the concept we want to present today.
 QR code is continually growing in popularity, more people are learning the
new technology, along with the smart phones trend.
 Dictating in the number from the prepaid card can be perceived as a tedious
task.
 Most users don’t type the code correctly from the first time, where the QR
code scan is always correct.
 Looking at it from this perspective, implementing QR codes in Prepaid cards
will solve this issue by a simple QR code scan, in addition to being a unique
idea that hasn’t been done before in this context.
 In a highly competitive market this can be a chance for the first adopter to
stand out, by showing that its technologically there and up to date..

7.  Easier
 Interactive
 Faster
 The “Cool Factor”
 Possibility of “STC Going QR” marketing
campaign

8.  QR Code is generated with QR Code
creation software and a special printer,
these tools cannot automatically create
QR Code that can be read correctly.
 In order to generate a properly readable
QR code for the intended reader, the
size (area) of QR Code is important.
 The size of QR Code is decided by (1)
determining a symbol version, based on
data capacity, character type and error
correction level, and by (2) setting a
module size, based on the performance
of the printer for printing or the scanner
for reading.

9. 1. To ensure error free reading, The QR Code will be displayed on one side
of the card with free space surrounding it, while instructions and other
info are on the other side.
2. For users who don’t use smart phones, a QR reader or/and simply those
who prefer the older ways, the same linked pin code can be displayed
under or simply inside the QR code.

12.  Nowadays, just like the QR Code technology, new
technologies are constantly coming to the scene that are
being used in several fields, winners here are the first
adopters and companies who apply these technology to add
to their success.
 Together a more accurate and precise business model can be
created to cover the whole concept from A to Z, starting by
generating the codes until reaching the customer.