Marketing will take over most of customer relationship management traditional CRM system haven’t been architected to manage the sources and amount of data necessary for the new role of marketing

1. http://www.blog.affiliatevote.com/10-tips-marketing/

2.  Nearly 50% of marketers agree that data is the
most underutilized asset in their origination.
http://www.blog.affiliatevote.com/10-tips-marketing/
•MARKETERS ARE TRYING HARDER TOGATHER DATA
•80% of customer data will go unused
•This lack of maturity is costly
•Building brand awareness
•Increasing sales
•Creating customer loyalty
1. IT IS TIME FOR YOUR DATA TO GROW UP

3. http://www.blog.affiliatevote.com/10-tips-marketing/
•Immature data won’t stop marketing from becoming more data-driven
•65% of marketers agree that silos within their marketing department
prevent them from having a holistic view of their marketing campaigns
•Move towards the use of platforms that have integration capabilities
built in THIS IS NOT EASY AND MUST WORK TOGETHER WITH I.T.44
2. TEAR DOWN THE SOILOS
•BIG DATA IS SHIFTING THE MARKETING DEPARTMENT
•40% OF CMOs felt they were PREPARED
•Actively recruit analytics talent
•Look for an engagement platform with marketer-friendly analytics
3. YOU NEED ANALYTICS TALENT

4. http://www.blog.affiliatevote.com/10-tips-marketing/
•CLO WILL CONTINUE TO CEDE DATA CONTROL AND BUDGATE TO THE
CMO
•30% of marketing tech are bought by the marketing department
•50% of all tech purchases influenced by marketing
4. WORK STRATEGICALLY WITH YOUR CIO
•BIG DATA WILL FORM THE DNA OF UNDERSTANDING CUSTOMERS
•Understand how the customer makes emotionally based & deeply
rooted purchase decisions
•DATA SCIENTISTS WILL UNCOVER THE INFLUENCES INSIDE THE BRAIN
5. DISCOVER THE DNA

5. http://www.blog.affiliatevote.com/10-tips-marketing/
•AS CONSUMER DATA ACCESS INCREASES, SO DOES THE POTENTIAL TO
SWITCH BRANDS
•Only 18% of marketers say they have a single, integrated view of
customer actions(SMATPHONES,TABLETS,INTERET OF THINGS)
6. DATA SOURCES ARE INCREASING
•Allow hands-free payment or pre-payment for items
•In store right-time engagement “at the moment of truth”
•Identifying and treating the loyal
•Learn how consumer buy
7. KNOW WHERE THE CONSUMER IS

6. http://www.blog.affiliatevote.com/10-tips-marketing/
•Big data will be refined as non-stored data will migrate to massive
streams of data that are noted but never stored
•71% of marketers say they plan to implement a big data analytics
solution in the next two years.
8. BIG DATA IS A RIVER NOT A LAKE
•Loyalty is an overarching trend in marketing for 2014
•6 times more expensive to acquire new customers
•A loyalty customer’s net present value vs. her second choice is 10x
9. LOYALTY IS MONEY

7. http://www.blog.affiliatevote.com/10-tips-marketing/
•Marketing will take over most of customer relationship management
traditional CRM system haven’t been architected to manage the sources and
amount of data necessary for the new role of marketing.
•64% of companies say they are not yet using data-driven marketing for
personalized content.
•The goal of every marketer needs to be unified customer experience that
doesn’t require difficult integration and customization.
10. CUSTOMER EXPERIMENT MANAGEMENT IS THE NEW CRM

8. http://www.blog.affiliatevote.com/10-tips-marketing/

9. http://www.blog.affiliatevote.com/10-tips-marketing/