Nine out of ten marketers will be producing much more content this year than they did last year. But if almost everyone is creating content, how does one break through the noise? In a world where 27 million pieces of content are shared every day, we have learned to digest information at a glance. We are hard-wired to respond positively to visuals. So while content has become a strategic weapon in the battle for customer attention, brands who incorporate visuals are the ones who stand out. Here are the stats to prove it in our latest infographic…

1. Want to get somewhere?
323%
You’ll be
more successful
if you follow
directions that
include both text
and illustrations9
100%
28% 53%
Users read an
average of just
Viewers spend
more time on web
pages with videos10
Photos on social
media receive
more Likes than
the average post12
of the words in
any online visit11
Sources:
1. Content is the fuel of the social web - Aol & Nielsen (2011)
2. B2B Content Marketing - Content Marketing Institute (2015)
3. Not Quite the Average: An Empirical Study of Web Use - Harald Weinreich, Hartmut Obendorf,
Eelco Herder, and Matthias Mayer (2008)
4. 19 Reasons You Should Include Visual Content in Your Marketing - Hubspot (2012)
5. The SAGE Handbook of Political Communication - Semetko, H. & Scammell, M. (2012)
6. Speed of processing in the human visual system - Thorpe, S., Fize, D. & Marlot, C. (1996)
7. The Persuasive Properties of Color, Marketing Communications - Green, R. (1989)
8. Syntactic Theory of Visual Communication - Lester, P. M. (2006)
9. Effects of text illustrations: A review of research, Educational Communication and Technology -
Levie, W. J. & Lentz, R. (1982)
10. How Little Do Users Read? - Nielsen, J. (2008)
11. Content Marketing: Videos attract 300% more traffic and nurture leads - Marketing Sherpa (2011)
12. Photos on Facebook Generate 53% More Likes Than the Average Post - Hubspot (2012)
© 2015 Workbrands Ltd.
60,000
90%
1/10th
of information
transmitted
to the brain
is visual4
Visuals are processedIt takes less than
times faster than text6
of a second to make
sense of a scene5
The power of
visual content
7027 8secondsmillion %
9/10
marketers will be producing
much more content this year
than they did last year.
Let’s take a look at what
you are up against in your
battle for attention.
It’s no wonder we have learned to digest information
at a glance - we are hard-wired to respond positively
to visuals. So while content has become a strategic
weapon in the battle for customer attention, brands
who incorporate visuals are the ones who stand out.
Here are the stats to prove it…
pieces of content
are being shared
every day1
of B2B marketers
have been creating
more content over
the past year2
is the average
person’s attention
span3
150
10%20%80%
Colour increases
the willingness
to read by 80%8
We remember:
Symbols can be
processed in
milliseconds7
of what
we see
of what
we read
of what
we hear5
Reach a wider
audience through
visual content
visuals create audience
engagement across
borders, languages
and cultures