A presentation on social media best practice in the hotel and travel industry. Presented by Wolfstar at the Hotelympia conference April 2014.

3. TIM SINCLAIR: FOUNDER
o Has won more than 80 national and
international PR and marketing awards
throughout his career
o Founder and chief executive of Word of
Mouth UK Association (WOM UK)
o Founded and grew one of the UK’s most
successful marketing consultancies
o 30 years experience in PR and
communications

6. • The UK’s first mummy blogger meet-up
• The UK’s first Twitter campaign
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Source: http://socialmediatoday.com/

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29. AT A GLANCE.
Visitors to press office increased from just
five per week to 2,400
• Number one ranking on Google News
• Identified as an exemplar of industry Best
Practice and multiple digital award winner

30. AT A GLANCE.
• Combined key digital channels for UAL clearing 2013
• Compelling case study on Facebook, promoted posts and
like-generating ads pushing to key UAL web pages
• Google Adwords campaign using key calls to action, mobile
extensions and dynamically updated
• All clearing places filled with student surplus
• Measureable data to inform next year’s campaign

31. AT A GLANCE.
Videos reached 5,000,000 Facebook
users, 3,000,000 Twitter accounts
Visits to course page up over 4,000
(overtaking womenswear)
Coverage in Daily Mail, Telegraph,
Vogue, Harper’s Bazaar
Winner of PRCA DARE Awards for
Social Strategy and Effective
Engagement 2013

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36. Source: http://www.xotels.com/en/marketing/top-10-social-media-marketing-tips-for-hotels

38. WOLFSTAR (LONDON)
The Trampery
13 – 19 Bevenden Street
London, N1 6AS
WOLFSTAR (LEEDS)
Morwick Hall
Mortec Park
Leeds, LS15 4TA
+44 (0)845 828 7282
www.wolfstarconsultancy.com
hello@wolfstarconsultancy.com