SlideShare a Scribd company logo
1 of 22
Download to read offline
How to Repurpose
Content Into Video
Finding fresh new
ideas for content
is TOUGH
WHAT IF I TOLD YOU THAT
YOU HAVE PLENTY OF
AVAILABLE CONTENT
RIGHT NOW?
WELL, YOU DO.
TRANSFORM YOUR BLOG 

POST INTO A VIDEO
BRING YOUR STORY TO LIFE.
TURN ARTICLE TEXT INTO
VOICE OVERS AND VISUAL
OVERLAYS TO TELL THE
STORY IN A WHOLE NEW WAY
Digiday January 2016
“Viral publishers, seeing fewer Facebook clicks,


shift focus to video”
According to
50X easier
to achieve a page 1 ranking on
it is
with a video
New York Daily News combined both text and video.
Within days, the post gained thousands of shares on
Facebook.
USA Today showed how a combination of compelling
video with a strong article gets people more engaged.
TEASERS AREN’T JUST FOR THE MOVIES
FOR LONG PIECES,
MAKE A SHORT VIDEO
TO GIVE YOUR
AUDIENCE A HELPFUL
SNEAK PEAK.
El Mundo wrote a detailed article about the Bill Cosby
trial and included a short one minute overview video.
Get more impact from your evergreen assets.
SEO-OPTIMIZED CONTENT LIKE INSTRUCTIONS,
PRODUCT INFORMATION, AND WHITE PAPERS 

CAN BE TRANSFORMED INTO VIDEO.
Patch took the evergreen subject of freezing pipes
and made it shine with video.
REVIVE YOUR MOST POPULAR POSTS
WITH A VIDEO.
TURNING A GREAT POST
INTO VIDEO GIVES IT NEW LIFE.
BRINGING THAT POST TO VIDEO
GIVES YOU A GREAT REASON TO
REPOST AND CONNECT WITH
NEW AUDIENCES.
The SPORT Bible took this popular post and
transformed it to a hilarious Facebook video.
KEY TAKEAWAYS
1. Social Media presence requires video
2. Videos can bring new life to any story
3. Use video to quickly sum up long articles
4. You have the content you need to make
engaging Facebook videos right now
MAKE VIDEO WORTH
SHARING.

More Related Content

Viewers also liked

Guidelines for naac financial assistance final 28 02-2015
Guidelines for naac financial assistance final 28 02-2015Guidelines for naac financial assistance final 28 02-2015
Guidelines for naac financial assistance final 28 02-2015
Kosygin Leishangthem
 
(7) procedimiento de medidas cautelares lojca 2010
(7) procedimiento de medidas cautelares lojca 2010(7) procedimiento de medidas cautelares lojca 2010
(7) procedimiento de medidas cautelares lojca 2010
Carla Niño Alvarado
 
FINAL presentationMay2016
FINAL presentationMay2016FINAL presentationMay2016
FINAL presentationMay2016
Melissa Krasnow
 
Digital Innovation Impact in Life Sciences July
Digital Innovation Impact in Life Sciences JulyDigital Innovation Impact in Life Sciences July
Digital Innovation Impact in Life Sciences July
Paul Gulbin
 
Los poderes del juez contencioso administrativo a la luz de la nueva constitu...
Los poderes del juez contencioso administrativo a la luz de la nueva constitu...Los poderes del juez contencioso administrativo a la luz de la nueva constitu...
Los poderes del juez contencioso administrativo a la luz de la nueva constitu...
Carla Niño Alvarado
 

Viewers also liked (12)

CONTENCIOSO TRIBUTARIO (FRANCYS GUEDEZ)
CONTENCIOSO TRIBUTARIO (FRANCYS GUEDEZ)CONTENCIOSO TRIBUTARIO (FRANCYS GUEDEZ)
CONTENCIOSO TRIBUTARIO (FRANCYS GUEDEZ)
 
Resume_Arvind_Srivastava
Resume_Arvind_SrivastavaResume_Arvind_Srivastava
Resume_Arvind_Srivastava
 
Paid Search vs. Paid Display | Choozle
Paid Search vs. Paid Display | ChoozlePaid Search vs. Paid Display | Choozle
Paid Search vs. Paid Display | Choozle
 
Hipervinculos
HipervinculosHipervinculos
Hipervinculos
 
Paid Search presentation esw
Paid Search presentation eswPaid Search presentation esw
Paid Search presentation esw
 
Guidelines for naac financial assistance final 28 02-2015
Guidelines for naac financial assistance final 28 02-2015Guidelines for naac financial assistance final 28 02-2015
Guidelines for naac financial assistance final 28 02-2015
 
(7) procedimiento de medidas cautelares lojca 2010
(7) procedimiento de medidas cautelares lojca 2010(7) procedimiento de medidas cautelares lojca 2010
(7) procedimiento de medidas cautelares lojca 2010
 
FINAL presentationMay2016
FINAL presentationMay2016FINAL presentationMay2016
FINAL presentationMay2016
 
The State of Payments in Asia
The State of Payments in Asia The State of Payments in Asia
The State of Payments in Asia
 
Digital Innovation Impact in Life Sciences July
Digital Innovation Impact in Life Sciences JulyDigital Innovation Impact in Life Sciences July
Digital Innovation Impact in Life Sciences July
 
Los poderes del juez contencioso administrativo a la luz de la nueva constitu...
Los poderes del juez contencioso administrativo a la luz de la nueva constitu...Los poderes del juez contencioso administrativo a la luz de la nueva constitu...
Los poderes del juez contencioso administrativo a la luz de la nueva constitu...
 
Taxonomi anderson
Taxonomi andersonTaxonomi anderson
Taxonomi anderson
 

Similar to How to Repurpose Content Into Video

Master of content
Master of contentMaster of content
Master of content
Glabex
 
Social Media Prospecting+blogs
Social Media Prospecting+blogsSocial Media Prospecting+blogs
Social Media Prospecting+blogs
Dan Fowler
 

Similar to How to Repurpose Content Into Video (20)

Storytelling And Video Marketing
Storytelling And Video MarketingStorytelling And Video Marketing
Storytelling And Video Marketing
 
How to triple your content marketing results
How to triple your content marketing resultsHow to triple your content marketing results
How to triple your content marketing results
 
The Mister of “Content”
The Mister of “Content”The Mister of “Content”
The Mister of “Content”
 
Master of content
Master of contentMaster of content
Master of content
 
Master of content
Master of contentMaster of content
Master of content
 
Master of content
Master of contentMaster of content
Master of content
 
YouTube Beyond Bloopers & Kittens!
YouTube Beyond Bloopers & Kittens!YouTube Beyond Bloopers & Kittens!
YouTube Beyond Bloopers & Kittens!
 
Social Media Prospecting+blogs
Social Media Prospecting+blogsSocial Media Prospecting+blogs
Social Media Prospecting+blogs
 
Video Marketing - The Facebook edition
Video Marketing - The Facebook editionVideo Marketing - The Facebook edition
Video Marketing - The Facebook edition
 
Marketing qua youtube
Marketing qua youtubeMarketing qua youtube
Marketing qua youtube
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
10 repurposing tips to create more value from video interviews
10 repurposing tips to create more value from video interviews10 repurposing tips to create more value from video interviews
10 repurposing tips to create more value from video interviews
 
Social Media 101: Youtube
Social Media 101: YoutubeSocial Media 101: Youtube
Social Media 101: Youtube
 
Get 1000 visitors in 24 hours
Get 1000 visitors in 24 hoursGet 1000 visitors in 24 hours
Get 1000 visitors in 24 hours
 
7 important content marketing key points you cant avoid
7 important content marketing key points you cant avoid7 important content marketing key points you cant avoid
7 important content marketing key points you cant avoid
 
How Ixigo Reached 25 Million Users on a Shoestring Budget
How Ixigo Reached 25 Million Users on a Shoestring BudgetHow Ixigo Reached 25 Million Users on a Shoestring Budget
How Ixigo Reached 25 Million Users on a Shoestring Budget
 
Spring into Sales Facebook for Businesses Swish Design
Spring into Sales Facebook for Businesses Swish DesignSpring into Sales Facebook for Businesses Swish Design
Spring into Sales Facebook for Businesses Swish Design
 
Youtube marketing blog
Youtube marketing blogYoutube marketing blog
Youtube marketing blog
 
Ultimate_eBook_mayrev.pdf
Ultimate_eBook_mayrev.pdfUltimate_eBook_mayrev.pdf
Ultimate_eBook_mayrev.pdf
 
Ultimate_eBook_mayrev (1).pdf
Ultimate_eBook_mayrev (1).pdfUltimate_eBook_mayrev (1).pdf
Ultimate_eBook_mayrev (1).pdf
 

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Recently uploaded (20)

Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 

How to Repurpose Content Into Video