Start-up Branding
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Branding as an essential tool/process for every organization to scale up and leverage to a new level... www.windowsquare.com
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Start-up Branding
- 2. The current usage of the word brand The advent of word brand Evolution of concept of Branding Brand & Branding Are we a brand? Yes!
- 3. Myths of Branding Potentiality Of Branding 50+ Branding Activities Questions
- 4. The Current usage of the word Brand “I bought a product because it’s a brand” “It’s expensive because it’s a branded” Sales Man Consumer
- 5. The advent of word Brand Branding Iron Branding Iron Brand Brandr (to burn) Source: www.gopixpic.com
- 6. Evolution of concept of Brand Phase 1: Brand as a symbol (ancient times) Phase 2: Brand as a Name (In late 1880s) Phase 3: Brand as an image/perception in consumer’s mind (Present) Phase 4: Brand as a promise keeper (Future)
- 7. Brand & Branding Noun: Brand Verb: Branding ( The process of building/maintaining a Brand) Brands are very much like living beings, they live in the minds of people continuously and so the process of Branding has to be strategically designed such that it is continuous with consistent frequency, consistent core message and dynamic extended message.
- 8. Are we a Brand? Yes! If we are clear with what our organization stands for If we communicate the true and complete value proposition of our product or service If we deliver our promises on time to our consumers. Vision, Mission, Values. Core Message, Internal Communication. External Communication. Quality Assurance, After-sales support, Performance delivery.
- 9. So, it all depends on •How well and detailed you define your organization and product or service •How effectively you communicate what the product or service means to the customer •How well you keep up your promises you made to your employees, vendors and customers. Are we a Brand? Yes!
- 11. Myth#1: Branding is nothing but a logo and tagline. Myths of Branding Brand Core Elements that are way beyond just a logo and a tag line
- 12. Myth#2: Branding is very expensive. Myths of Branding •decreases the cost of customer acquisition, •increases the brand equity, •obtains a premium price, •raises the demand of the product or service, •optimizes the performance Branding 1 Cost of getting a customer
- 13. Myth#3: Branding is a one-time process. Myths of Branding •The journey of organization transformation to a brand is gradual and continuous; branding also has to be embedded into this continuous process to engage customer and perform continuously
- 14. Myth#4: My product is great, I don’t need Branding. Myths of Branding
- 15. Myth#5: Our company is in early stage, we don’t need Branding now. Myths of Branding Few of the leading reasons are • No Business Plan, • Lack of Operative goals and objectives, • Failure to measure goals and objectives, • Failure to understand the Industry and TG, • Just me-too business, • Poor or no marketing programs • Underestimating the competition Source: Dun & Bradstreet and INC
- 17. Potentiality of Branding Potentiality #1: Increases Retainership + Free advertising (word of mouth).
- 18. Potentiality of Branding Potentiality #2: Talent Absorption into your organization + lower attrition rate http://staffingpowerusa.wordpress.com/
- 19. Potentiality of Branding Potentiality #3: Increases the chances of raising funds from investors
- 20. Potentiality of Branding Potentiality #4: Obtains Premium Price
- 21. Potentiality of Branding Potentiality #5: Performance Optimization
- 23. 50+ Branding Activities 1.Vision 2.Mission 3.Values 4.Core Message 5.Competitive Analysis 6.Business Plan (includes marketing strategy) 7.Marketing Calendar 8.Logo 9.Baseline 10.Stationery (Business card, letterhead, envelop, feedback form etc) 11.Testimonials 12.Case studies 13.White Papers 14.E-mailers 15.Direct mailers
- 24. 50+ Branding Activities 16Brochure/leaflet/Menu/Catalogue 17Greeting cards 18QR Code 19Event Participations & Contributions 20Association Memberships (related your industry) 21CSR Activities 22Toll-free number 23Free samples/demos 24Employee uniform 25 Newsletters 26 Blog 27Social Media (FB, linkedin, Twitter, Pinterest, ) 28Mobile friendly website 29Sales Training 30Customer Relationship Management
- 25. 50+ Branding Activities 31Office Environment Designing 32Event Sponsorships 33Customer mailing list 34Id cards, T shirts, etc. 35Internal events 36Academic trips 37Newspaper Advertisement 38OOH Media 39Press Release 40Employee Training Sessions 41Search Engine Optimization 42Search Engine Marketing 43Web Analytics 44Tele-calling 45Registered Trademark
- 26. 50+ Branding Activities 46Intro Videos 47New Employee Kit 48Internal Brand Auditing 49R & D Activities 50Visual Identity (Extended Identity) 51Rules of the organization 52Policies of the organization 53Rewards 54Performance Metrics 55Free Consultation 56Payment Mode 57Online Surveys 58Customer Care 59Location Advertising
- 27. Questioning is the only way to find answer…