Grow Your Coffee Shop Business with Content Marketing Strategy

Though the plan is important.
It won't be filled up if you have
no ideas. What's your goal?
Enter raw ideas/strategies here on how to serve your
clients and influencer.
Once they're no
longer raw, enter
them into the plan
and calendar.
Raw Ideas/Strategies Goal please Using What Means/Tactics
For Client or
Influencer?
Talk about realizations when
drinking coffee.
Compel clients to
interact with the site. Tweet /Post about realizations when drinking coffee clients
Retweet content to Build your
brand in tweeter
Build following and grow
brand.
Retweet customer's experience on your coffee shop,
Don't simply retweet. Instead, edit or quote the original
tweet. Then use the RT abbreviation to show that you're
actually retweeting a quote of the original tweet. clients/influencers
Engage customers' emotional
points
Make clients feel special
and let them know that
you care for them.
Post/tweets pictures/quotes/posters that can be valuable
to the customers and can make their day. Post
questions about love/emotions that you can connect with
drinking coffee. clients
Entice your customers online
Get more interest in your
menu/products
Post pictures of the menu that you offer for the
day/week. clients
Feature video channel of
influencers
Make them feel
flatter/special
Retweet/repost, feature influencers video channel in
Facebook and twitter. influencers
Focus on Testimonials/review
Make them feel
recognize and special.
Post to your website what other people say about your
coffee shop(repost their blog, comments, video
testimonials),Have a review section in your online site.
Feature influencers review and compliment them. influencers/clients
Pinterest Marketing
Grow Your Business,
have more followers that
will be converted to
regular customers.
Share a lot by your high quality images of your
products/shop, repin other's content, mention other's
content, join group boards, and by running contest for
customers. clients
Listen to what other people
say about your coffee shop.
Improve/grow your
business, avoid negative
feedback.
Provides feedback, answer comments to other peoples
complaints and address them as soon as possible and
with the best you can and also recognize good
comments. clients
Consistently serving the finest
espresso
Customers will walk past
ten other competitors to
get your best espresso
always.
Buy the best espresso coffee machine (3/4 group Italian
made with e61 group heads and set to the right pump
and temperature levels), install it with a water purifier
and demineralizer, use a conical grinder, and only buy
top quality Arabica or Arabica 90%/Robusta 10% freshly
roasted beans, and make sure every cup is made by a
fully trained barista who is continually seeking the ‘god
shot.’ clients
Have a vital Ergonomics in
workplace.
Baristas coffee
workstation is not
competing for the space
with other staff
members.
High volume coffee sales are the foundation stone of
every coffee shop, so make sure this workstation is
perfectly laid out with easy access to underneath bins,
bean storage, and bar fridge milk, having the right height
bench top with easy access to cups, grinder,
accessories, and reachable overhead storage of
supplies. The best setups also have a small inbuilt sink
to allow for quick and easy ongoing cleaning. Also, place
the cash register on the front counter in close proximity
to the barista’s workstation. This allows the barista to
hear the customer orders and get a head start on
making them in the busy times, while allowing the
barista to work alone in an efficient way in the very slow
times. clients

Use loyalty cards Have loyal customers
Make sure it is a quality card that will last the wear and
tear and look good in a customer’s wallet. Nothing better
than seeing a new customer’s face light up when you
give them a buy seven get the eighth one free loyalty
card, but tick off six of them so that on their very next
purchase they get a free one. Cheapest customer
acquisition ever. clients
Promote multiple sales
Make enough money to
pay the bills.
As a target, coffee should be no more than 40% of your
weekly sales and two item sales per customer
transaction means you are getting it about right. So
make sure the traditional coffee accompaniments
(muffins, cookies, cakes) are close by at the point of
sale, and the coffee shop offers cold food, cold drinks,
and hot food to ensure the best chance of multiple sales. clients
Limit the assortment
Make more customers
and Prevents customer
on being anguish on
buying your products.
(e.g. three flavors are enough, three sizes are enough,
three types of food/drink are enough). Every item you
add to the assortment creates many multiples of
management effort (costs) and mostly without adding
anything to the revenue streams or customer
experience. clients
Merchandise your margins
Make more customers
and give them the value
they deserved.
Price according to perceived customer value, not
according to accounting determined markups. For some
well known items you will need to be at (coffee) or even
below market price (coke can), and this loss should be
made up with high margins on other items that are
exclusive to you or in the ‘don’t-care and addictive’
mindset of your customers. So don’t add a blanket
markup to your entire assortment, but price line by line
according to customer expectations and what the market
will bear. clients
Provide Counter service
Hassle free service for
the customer and
reduce wages bill.
Counter service is the cheapest most efficient and
effective service system for a coffee shop, and it is now
fully accepted by customers, thanks to the global
success of McDonalds. Counter service is hassle free
for both you and your customer, and it significantly
reduces your wages bill. So get the customers to order
and pay upfront, give them a number on a stand with
their drinks, and deliver the food or better still give them
a buzzer that calls them up to the counter when the food
is ready. Counter service means that you can handle the
peak demands that occur in coffee shops at breakfast
and lunch, and it is a lot less stressful on everyone,
ensuring the friendly banter can remain an important
part of your offer. clients
Pre-make orders as much as
possible
Make customer happy
and provides fast and
efficient service.
Custom-made assortments assume that the customers
know precisely what they want. They don’t. Customers
see you as the expert and are hoping that you will
suggest to them what combination of food/drinks they
should be trying. In a coffee shop context, I found it best
to pre-make the food and leave the custom making to
the coffee. Custom food is also a high cost option for
you because you can’t get the economies of scale
making-to-order, and it limits your turnover in those peak
periods where you should be busy pumping out the
sales as quickly as possible, not spending the time
making custom orders. clients

Understand what you are
really selling
Satisfy customer and
provide value to them.
Too many businesses, including coffee shop owners,
don’t fully understand the need they are really satisfying
for their customers, and so they often concentrate on the
wrong parts of their offer. Customers frequent a coffee
shop for many more reasons than just hunger and thirst.
There is the escape from a stressful office, the chance
to maintain or grow a relationship, a place to get away to
do some reflective work, a chance to engage with
familiar coffee shop staff at a particularly lonely time, or
as a place to do business and reach an agreement.
Understanding the needs you are really catering to will
help you better construct your offer and make decisions
that keep your customers returning and so maintaining
the coffee shop’s success. clients
Target takeaways Serve more customers.
I know all your friends will tell you to get comfortable
lounges, free Wi-Fi, table service, and lots of in-house
entertainment … but customers sitting on one cup of
coffee for hours enjoying all these benefits won’t pay
your rent. My most financially successful coffee shops
had a limited number of not-so-comfortable bench & bar
stools to make the coffee shop look lived in and loved,
but I concentrated on building the takeaway business.
Takeaway customers pay the same price as the sit-
down customer, but without any of the occupancy costs,
and you will serve ten of them by the time your sit down
customer has finished sipping on their first cup of coffee
as they enjoy a chat with their friends
on Facebook using your free Wi-Fi. clients
Serve on the front line
Make every customers
experience to your
coffee shop special to
them.
Coffee shops, like restaurants, are much more a
people/service business than they are a
goods/transactional one. While a goods/transactional
business can still succeed with a non-present owner, a
coffee shop needs the owner’s care, attention, and
engagement. Customers expect it, and staff are far more
enlivened when the owner in on hand taking orders or
making coffee or is generally hovering in active care of
the business. clients
Have a website.
Communicate better
and facilitate more
interaction to customer.
Reach new customers
through their own
networks
Create a website that describe your coffee shops
expertise and that builds your reputation online and can
generate leads and that can nurture sales. clients
Talk about realizations in life.
Compel clients to
interact with the site,
make customer feel that
you understand their
emotions.
Posting a question in FB wall about life. Posting quotes
that can affect their day and visions in life. clients
Post videos of awesome
customer Make them feel special.
Posting/feature video of awesome customer in your fb
wall. Video customer's experience in your coffee shop
once in a while in a day. clients
Promote other
person's/influencer product
Make them feel special
and at the same time
they will endorse your
product also to others, to
their fans.
Post, promote other peoples/influencer product in your
Fb wall. Tell stories about their blog, new book, new
projects and feature them in your social media accounts
and website. influencer

Have a content A board
Catch customers
attention more often,
make them more happy
and more interested in
your company.
.Have a content A board outside/inside your coffee shop.
Replace traditional a boards with content a boards. Post
pictures of content a boards to social media sites. Also
post questions in you’re A boards, post them also in your
social media accounts. Have also A boards that your
customer can write their shout out's for the day. clients
Communicating With Your
Customers – Ask Questions!
Have Customer
Engagement
If you are unsure about changing your pastries to
sandwiches, why not ask first, instead of changing parts
of your supply chain of goods and hope for the best?
Before changing your menu ask first your customer
online through a tweet or post in your FB wall. clients
Pay Attention to Responses
and Provide Feedback
Know almost everything
your client needs and
get more ideas and
suggestion to them to
improve your business
and provide more value
to customer.
You need to analyze and utilize your feedback. Having
a high response rate on requests and questions will
have the same effect as good customer service in your
store. When you post updates and promotions, pay
attention to what people like and reply. clients
Engage Customers with User
Generated Content
Consumers are
incentivized to click and
stay updated on your
page. Compel clients to
interact with the site.
People will always come
back to your store
because of the prizes
you have for them.
The best and most trustworthy stories come from the
unbiased mouth of your clients, so why not employ these
stories when advertising your store on your social media
platforms. Create contests and promotions where
consumers are incentivized to click and stay updated on
your page. For a coffee shop, a photo contest with a
brand related topic and prize could be a good way to
market your product and brand indirectly through your
consumers. Ask for the best picture of coffee froth
received from your in-store barista. While engaging your
customers, you simultaneously challenge your
employees in a creative and fun way. What do you
award the winner? An iPad? No, not because an iPad
isn’t a good prize, because it has zero relation to your
product. Remember that you want people back to your
store, so why not give away a $100 gift card or a gift
basket full of your best coffee and coffee accessories! clients
Social Media and In-Store
Marketing
Having more customer
and having more fans in
store and online.
As you start building up your social presence with
promotions, reward campaigns and news updates,
getting the word out passed your current followers
becomes the next challenge. A primary focus should be
on your email list, fans and followers. As a smaller
boutique store, having one social media channel might
be enough if resources are limited as it’s better to have
one exhaustive and high quality company page on
Facebook than two half-way attempts on Facebook and
Twitter. The second stage in your online marketing plan
should involve other channels past social media like
optimizing your own webpage, content marketing, SEO,
ads on Google, Facebook and relative webpages. A
focus on your online advertising efforts is important, but
it doesn’t substitute in-store efforts. Technology makes
things easier and more accessible, but it cannot take
away that people still have to be physically present in
your store when buying your coffee. Therefore informing
and advertising your Social Media promotions through in
store ads and word of mouth of your employees might
be just as important as a Facebook update. clients

Implementing a Pull Strategy
Compel clients to
interact with the site.
The danger of annoying through pressure selling is as
(or possibly more) present in social media than other
marketing channels. Overloading news feeds with new
products is not the way to gain the right kind of attention.
It’s a thin line between annoyance and appreciation, so
be sure to always be on the right side, not pushing your
limits. Implementing a pull strategy can help you to
ensure that you are not just selling your product but you
are making it compelling to buy. Through customer
engagement you can see what clients are showing
greater interest for. Take use of suggestions from
followers and raise ideas online before you implement
them. Promote various products at a lower level of
frequency and when greater response is received on
certain items, you know what to invest in. Your social
media platform is not your store. It is therefore essential
that updates and promotions are there to inform and not
sell. Is the patio open for the summer? Inform with
pictures and updates, and make it seem appealing to
buy your new summer specials. Don’t throw sales items
and promotions out in feeds as an auctioneer. Pick your
updates wisely. Just like in your email inbox, nobody
likes spam. clients
Fun and Engaging Visual
Content
Get more interest in your
products and in your
shop.
Similar to when your customer walks in to your store, a
Facebook user makes his opinion when he enters your
page. Factors that affect the perception of the business
is visual graphics, number of likes, running events and
everything else that immediately catches the eye,
especially company images and banners. It is therefore
no reason not to optimize the appearance of your
platform to match the professionalism of your business.
Your current graphics should be dynamic and fit the
current theme of your store. If winter is around the
corner and you have new Christmas specials, your
banners should portray this. Remember that images are
a lot more eye catching than words, so if you want to
inform, do it graphically. If you run a social offer where
you give out free coffee to the 20 first participants that
enter, the purpose of the promotion is not for those 20
but the buzz the offer creates. If this campaign is only
visually present as a small event photo under the
banner, few will notice. Make your banner represent the
promotion and create an arrow down to wherever
participants have to click to join. Remember that
whenever you update your profile on Facebook, it comes
as an update for your followers. clients
Social Contests and
Promotions
Increase engagement
with your
fans/Differentiate your
coffee shop from
competitors and cut
through the clutter of
advertising/Drive up
sales and traffic for your
business
Having Photo contest, vote contest, exclusive offers in
your FB wall. clients
Market on Instagram
Connect with your
socially engaged
consumers.
Make a Instagram tab in your FB page, Use
hashtags(#'s) in your updates, use brand specific #'s,
Use general #'s, use trending #'s, explore and engage in
#'s, make your brand hashtag clients

Create a brand specific
strategy.
Build happy customer
relationship.
Keep your Instagram content strategy focused on your
brand unique way of seeing the world. Instagram is a
photo, video sharing site. Connect your business with
your tribe on Instagram in a consistent and particular
visual way. clients
Make your followers famous.
Your fans/customer will
feel happy, special and
they will love your coffee
shop more.
Share followers photos on your social sites. Show your
customer you appreciate them by acknowledging their
photos, and share them with your Facebook fan or
twitter followers. NOTE : be sure to ask permission to
use their photo first clients
Focus on Your Customers
Your fans/customer will
feel happy, special and
they will love your coffee
shop more.
Embed followers’ photos, Like your Follower’s photos,
Comment on Followers’ photos, Respond to comments
on all your posts ,@mention your customers ,Focus on
engaging your customer - clients
Mention celebrities and other
related industry leaders on
your social media sites
and share your coffee
shop to their followers.
If your images are about celebs/influencers/bloggers - let
them know by tagging them. influencers
Show Your Stuff Online
Customers will know
more about company
profile.
Be creative with your photos, Make videos, Post photos
and short videos of your products ,Show your products
authentically ,Show your products creatively, Show your
brand story clients
Show who you are.
People will think that you
are a cool company.
Feature fun photos and videos of your employees. Give
your Instagrammers a behind the scenes look at your
company. Post fun, authentic videos of your CEO clients
Share exclusive content
Makes your followers
feel special/unique.
Use your Instagram feed to show photos you haven’t
shared on your Facebook, Twitter or blog (and vice
versa). clients
Launch a product live on
Instagram
Makes your followers
feel special.
For example, the day you launch your product, make a
few 15 second videos of you and staff behind the scenes
preparing for the launch, and the actual launch with
excited customers. Post this to Instagram. clients
Build pre-launch momentum
Build excitement to
customers.
Tease your followers with a 15 second video behind-the-
scenes looks at how you’re preparing for the new
product - without giving away exactly what it is. clients
Partner with other Brands on
Instagram
Promote your coffee
shop to a wider source
of audience and to have
more customer.
Whether you’re a small one shop business, or a large
multinational, you have relationships with other
businesses. If they’re on Instagram too, partner up, and
get them to post your products on their Instagram feed. clients/influences
Use “fill in the blank” posts
This gets people talking
about products related
to what you sell.
Make updates with a sentence followers can
complete. Create a post with an image of your coffee.
Include a “fill in the blank” post such as “I love starting
my day with a cup of ______”. clients
Ask questions about your
business or products
Get your people talking
about your business.
Ask your Followers if they have try/buy your menu for
today. Add a unique hashtag and give your consumers a
hub to share photos of how they used your goods with
each other. clients
Run Instagram Photo
Contests
To get a lot of user-
generated content, to
crowd source product
ideas, or to get your fans
engaged.
Run photo contests, Run Instagram photo contests with
cool prizes , Run Instagram photo contests with voting clients
Make Use of Mobile
Entice your customer
more. Customer will
crave more for your
products/menu.
Geotag your posts, Bring offline online - use QR codes
to entice your in-store traffic to engage with you instantly
on Instagram. Entice them with group offers and coupon
codes. clients
Post/talk about the current
happenings in your town
Customer will feel that
you provide value to
them and not just you
are always selling.
Post/tweet updates about the weather, current events
happenings, holidays, valuable information that can help
them for the day, that can make them happy. clients

Treat your customer online.
and have more
customer engagement in
your site.
Have a contest for the day in your FB wall, make them
answer a puzzle, answer a question wit your coffee shop
logo on it have them share it to your friends in the
instruction and at the end of the day award the fan of the
day by making his picture your cover photo and give
some freebies. clients
Make your followers laugh.
Relieve the stress of
your customer for the
day.
Post funny videos and pictures in your FB wall and have
them comment and share it to their friends. clients
Have a London Latte Art
Smack down Make them feel special.
Have a contest for barista around the town to provide
them great opportunity to compete, practice their skills,
possibly win, have some fun and get the London and
wider coffee scene together for beers and conversation
and also have a party for customers. influencers/clients
Coffee Courses
Help customers with
their frustrations and
help them start their
business.
Offer customer with coffee courses that will teach them
how to make coffee with the guidance of a professional
and also offer home recipes that will give them step by
step guidance on how to make your products by
themselves. client
Interview influencers.
and also be featured in
their blog magazine.
Interview influencers and feature them in your
blog/website. influencers
Make your products
accessible and easy to
purchase anytime its needed
Great Accessibility of
products
Setup an online marketplace/online store where they can
buy anytime and also provide delivery to them and also
provide subscriptions to them to provide discount. client
Talk on where to get the best
coffee.
Make customer more
interested in your coffee
shop and also help other
influencers with coffee
shop.
Provides information where you are getting your coffee
and feature them in your blog. client/influencers
Talk about innovations you
have in your shop.
Make customer more
interested in your coffee
shop.
Provide the latest equipment's you are using to improve
your service to your customer and post them in your
websites provide also pictures to entice your fans. client/influencers
Be Social online
Engage/generate more
interaction from
customer.
Share the stuff that interests you. It could be about your
personal love for everything coffee bean related, sharing
scrumptious cookie recipes, promoting local bands,
highlighting important issues in your community or
something completely different. client
Join The Conversation
interaction from
customer.
Regularly look out for mentions or Tweets about your
business, or coffee in general. Take the time to engage
in conversations with your followers and other people on
Twitter, not forgetting to inject some personality and
humor into what you say. Twitter is about building
relationships. Bland, corporate speak Tweets go down
about as well as a cup of stale instant coffee from a
vending machine – and leave an equally unpleasant
taste in the mouth. Bland, corporate speak Tweets go
down about as well as a cup of stale instant coffee from
a vending machine – and leave an equally unpleasant
taste in the mouth. While UK consumers are active on
Twitter throughout the day, a study by digital marketing
agency 360i found that lunchtime is the best time for a
company to Tweet something. client

Address Negative Feedback
Solve customers
problem as best as you
can.
Twitter is rapidly becoming a platform for providing
customer service as much as company promotion, so
your customers will expect to receive a quick response
to any questions they ask you. Not everyone will have
nice things to say about your coffee shop business on
Twitter – whether it’s actually a justified comment or not.
You must decide how to handle any criticism before
such Tweets appear. We'd always recommend you
carefully listen to the customer’s concerns first and then
try your best to swiftly solve any issues. If the problem is
a complicated matter, you will be better off suggesting a
way to take the conversation away from your public
Twitter feed as quickly as possible. Offer to
communicate directly with the customer instead, through
Twitter’s Direct Message (DM) system, an e-mail or a
phone call.
client
Voucher Codes
Have more happy
buyers of your product.
Use your Twitter page to run discounts and other special
offers – like buy one cappuccino, get one free. Don’t
overdo it with these promotions though, as people will
soon expect them to be a regular feature at your coffee
shop. Social media management tools like Tweet Deck
and Hoot Suite can be used to automatically schedule
Tweets at peak times of the day, that will probably be
just before breakfast and lunch for your coffee business.
Keep track of how many people have used any of these
voucher codes and then you’ll have a better idea of what
deals do, and do not, successfully work for you. client
News jacking
interaction from
customer.
Likewise, you could occasionally take advantage of
celebrities and other events currently being featured in
the news or on TV – or are Trending now on Twitter – to
‘news jack’ or ‘brand jack’ these stories with a message
or, better still, a tongue-in-cheek photograph to promote
your own business in sneaky but amusing way. Not
convinced by this kind of real-time marketing working on
Twitter? Oreo Cookie Tweeted a photograph straight
after the Royal Birth of Prince George. At the time,
Oreo’s “Long Live The Crème” Tweet received 1,106
Retweets and 405 Favorites. Kenco Cup achieved 577
Retweets with their #grand national tagged Tweet
encouraging people to try their Millicano instant whole
bean coffee. Be careful though, what you say on Twitter
can also backfire on a brand. Tesco Customer Care’s
unfortunate “off to hit the hay” Tweet during the height of
the horsemeat scandal being a prime example of
extremely bad timing. client
Help People Find You
People will find your
shop easier and
generate more
customer.
Remember to include your Twitter link, or just the Twitter
logo if your business name exactly matches your Twitter
@username, in all your printed coffee shop marketing
materials such as flyers, loyalty cards and posters. client

Start making YouTube
videos.
Make your coffee shop
more popular to
customer.
One of the most successful marketing strategies in the
coffee shop world is video marketing. There are 5,500
people per month searching for "latte art" according to
YouTube's keyword research tool. Shoot, there are
10,600 searching for "how to make coffee" in the
YouTube search engine. Seeing any missed
opportunities? Someone at Cafe Yala started making
YouTube videos demonstrating an array of latte art,
earning over 10,000 hits on several of their videos. client
Offer Wi-Fi.
Make customer enjoy
their experience in your
coffee shop.
You might think that is a feature, rather than a marketing
strategy, but the strategy is to put a big Wi-Fi sign in
your window. Offering Wi-Fi says two things about your
business: you don't mind people coming in and working,
and you probably have enough space for people to stay
for while. These are all considered mental benefits to
people who walk or drive by your coffee shop. As the
number of folks working from home increases, more
people will require a good spot to shake off the cabin
fever! client
Thank You
Make your customer
special and they will feel
they are recognize
Don’t forget to say “thank you”. Use your social media
platform(s) to acknowledge your customers. Without
them, you would not be in business. client
Guest posting on well-known
coffee-related blogs.
Be featured to their
blogs, get terrific
responses from their
fans. Promote
influencers also.
Drive traffic to your coffee website by guest posting on
well-known coffee-related blogs. Send samples to
owners of the most popular blogs for review. Feature
also their articles in your sites. influencers
FAQ section in blog
Compliment coffee
lovers.
Compose an FAQ about coffee that's focused more on
coffee aficionados rather than novices, for your coffee
lovers. influencers
Have events
Engage more
interactions from
customer and
influencers.
Tie in the event with a charity for extra exposure and to
help a good cause. Fill a glass jar with coffee beans and
ask your customers to guess how many beans are in the
jar. Each guess costs $1 or $5. The winner gets one free
cup of coffee or 1 pound of coffee beans per week,
whichever works best for your business. You could also
sponsor a coffee-tasting contest for anyone who prides
himself on his coffee knowledge. Entry fees go to the
charity. If your store is big enough, a meet-and-mingle
coffee hour for singles brings in coffee lovers who would
like to meet new people. clients/influencers
Have a coffee marketplace
online
Make buying experience
for customer more
convenient to them
Create a coffee marketplace where anyone can buy and
sell coffee online through coffee locator. clients
Facebook ads
Target qualified leads to
be customer. Make Facebook ads to boost promotions. clients
Posts Upcoming Jam Nights
on Facebook
gives customers
something other than
the menu to look forward
to when they respond to
the post.
Use Facebook wall to post an announcement about
events that will be coming up soon at their
establishment. Invite musicians, artists, and other
creative minded folks to network at your coffee shop so
they make all of their upcoming events known. A few
videos from the events would be an even greater
addition to the page. This gives customers something
other than the menu to look forward to when they
respond to the post. Nothing like a few cups of joe
before a show! clients

Remind customers to give
back to the surrounding
community by giving to a local
non-profit organization.
Make customer feel that
you are caring coffee
shop.
Use page on Facebook to remind customers to give
back to the surrounding community by giving to a local
non-profit organization. On one post, encourage your
shop visitors to send a text message to donate money to
support the United Way of Abilene, and in return get a
free cup of coffee. clients
Posts Menu to Facebook
Entice Taste buds of
customer
Use Facebook to make it easy for professionals and
student customers to get a craving for their mouth
watering selections. With the prices listed alongside
posts that describe delicious daily meal choices like corn
chowder, chicken & pesto, Panini's with provolone,
Mediterranean wraps, and combo subs. clients
Introduces New Address on
Facebook
Make more accessible
for customers.
Location is everything, and coffee shops on Facebook
are no different. Post when you will open a new location
along with several well-snapped photos of the inside and
outside of the recently built establishment. The
restaurant also has convenient links to a map on the
same post to help customers find the building, just in
case any of their future patrons aren't familiar with the
downtown area. clients
Post In homepage hiring
Engage customer
interactions/excite them.
Post o your FB homepage your job post hiring especially
for your baristas. Post previous pictures of baristas
before and have a blank photo with question mark
dedicated for your next barista. clients
Sell other products
Make your coffee more
famous to your
customer. Make your
customer more
interested in your
coffees shop.
Sell other stuff's like cd's and statement shirt and offer
discounts and promos once every month. clients

Let's call this.... Notes and Crazy Notions Where'd you get this idea
best thing about
drinking coffee
https://twitter.com/AttendantCafe,htt
ps://www.facebook.com/Attendantes
presso
Master The Art Of
Retweets
http://www.entrepreneur.com/article/
230889,https://twitter.com/Attendant
Cafe
Helpful Coffee https://twitter.com/AttendantCafe
Menu of the day https://twitter.com/AttendantCafe
everyone loves video
of influencers https://twitter.com/AttendantCafe
everyone loves
testimonials
http://www.colourtesting.co.uk/attend
ant/what-people-
say,https://www.facebook.com/Atten
dantespresso/reviews?ref=page_inte
rnal
Pinterest marketing
http://www.forbes.com/sites/johnram
pton/2014/06/23/grow-your-business-
with-
pinterest/,http://www.pinterest.com/t
heattendant/
listen to your
customer first
http://www.colourtesting.co.uk/attend
ant/what-people-say
finest espresso in
town
http://www.forbes.com/sites/quora/20
12/12/20/whats-the-secret-to-a-
successful-coffee-shop/
ergonomics

Fall In Love With
Loyalty Cards
bills solution
Attention: Limit
Assortments http://www.forbes.com/sites/quora/20
Merchandise Your
Margins Is Essential
For Your Success.
counter service
Pre-make as much as
possible

understanding 101
target takeaways
frontline technique
Everyone Loves
Website
http://www.forbes.com/sites/allbusin
ess/2013/07/17/what-is-the-purpose-
of-your-
website/,http://www.colourtesting.co.
uk/,http://elure.co/42_what-is-the-
purpose-of-a-website.htm
realizations in life
http://www.marketingdonut.co.uk/ma
rketing/customer-care/understanding-
your-customers/ask-your-customers-
what-they-
think,https://www.facebook.com/pag
es/Brill-
Caf%C3%A9/294587170566724
awesome customer
https://www.facebook.com/TheWetFi
shCafe?v=wall
promote other's stuff
https://www.facebook.com/TheWetFi
shCafe?v=wall

content a board
http://digitalmindlondon.com/how-to-
use-an-a-board/
communicate with
customer
http://blog.wishpond.com/post/52666
827985/the-complete-guide-to-social-
media-marketing-for-coffee
pay attention to
responses
engage customer
social media
marketing

pull strategy
visual content
social contests
IG marketing
395517/52-tips-how-to-market-on-
instagram,http://instagram.com/p/tyA
YCyMVZF/

brand strategy
instagram
make them famous
instagram
customer focus
instagram
share to
famous/influencers
instagram
your stuff
instagram
who you are
instagram
exclusive content
instagram
live product launch
instagram
pre launch
momentum
instagram
Partnership is
important
instagram
fill in the blank
instagram
Question them
instagram
IG contest
instagram
Mobile Use
instagram
updated post around
the town https://twitter.com/GoodDayPH

fan of the day
https://www.facebook.com/GoodDay
PH
laugh trip
https://www.facebook.com/GoodDay
PH
London Latte Art
Smack down http://kaffeinelondon.blogspot.co.uk/
coffee making
http://www.kaffeine.co.uk/Coffee.htm
l
influencers are the
best http://coffeecollective.dk/blog/
accessible anytime http://coffeecollective.dk/shop/front/
best coffee area http://coffeecollective.dk/blog/
innovations http://coffeecollective.dk/blog/
be social
http://blog.solopress.com/tips-and-
tutorials/marketing-tips/coffee-shop-
twitter-marketing-ideas/
conversation matters

negative feedback
blocker
voucher for you
news jack
finding us

program YouTube
https://www.swipely.com/blog/5-
quick-tips-ideas-for-marketing-a-
coffee-
shop/,http://www.youtube.com/user/o
zonecoffee
Wi-Fi 101
https://www.swipely.com/blog/5-
quick-tips-ideas-for-marketing-a-
coffee-shop/
TY
http://www.nevermindmarketing.com/
6-ways-coffee-shops-should-be-
using-social-media/
guest post 101
http://smallbusiness.chron.com/ways-
market-coffee-lovers-55422.html
FAQ
events for everyone
online market
http://thecoffeelocator.com/info/How-
it-works
fb ads
http://www.slideshare.net/Wishpond/
coffe-shopdemopres
jam nights
https://www.swipely.com/blog/coffee-
shop-facebook-marketing-5-hot-
examples/,https://www.facebook.co
m/pages/The-Breukelen-Coffee-
House/159470603525

we care
m/monkscoffeeshop
fb menu
m/pages/Capitol-Coffee-
House/290465736914
fb new add
m/cupojoecoffee
were hiring
m/cupojoecoffee
other's stuff
https://www.facebook.com/monkscof
feeshop

Guide
Where do you get ideas? Your "Notes to Self"
Listen to people and competition talking in:
Forums
Boardreader.com
Trends.google.com
Alltop.com
Reddit.com
Google Sugggest
Linkedin Groups
Facebook Groups
Quora
Books (stuff made of paper, remember?)

Google Topic+Author
Google+ Circles
Search.Twitter.com
Old Fashioned Talking
Google Docs Form Interview
WHAT IS COMPETITION DOING?

MAGIC SOURCE:
Jhilario.com/ideasplease

So What are the means?
Pick out the most popular stuff in: Video
Redditmetrics.com Webinar/Webcast
imgur.com Podcast
Amazon.com Interview
Trends.google.com Tiltshift
Correlate.google.com Timelapse Live Event
Google Suggest Point of View
Keyword Planner Talking Head
Explainer
Timelapse Drawing (Sparkol Videoscribe)
Behind the Scenes

MTV / MV
Anime
Animated (Powtoon)
Animated (Goanimate)

So What are the means? So What are the means?
Images Text
Animated GIF Interview
Tiltshift List
Before and After Link List
Side by Side Video Collection
Flow Chart Image Collection
Mindmap This is What I Think
Process Flow Tweet Collection
Infographics This is What They Think
Instructagraphics Top X List
Badge I award the X to ....

Grow Your Coffee Shop Business with Content Marketing Strategy

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