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WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
WhyNot01 Dondi Gomez
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WhyNot01 Dondi Gomez

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Transcript

  • 1. D O N D I G O M E Z M A R K E T I N G M A V E R I C K
  • 2. MAVERICK MARKETING 27 September 2007
  • 3. “ Great Marketing gives consumers a taste of WHAT COULD BE. ”
  • 4. Maverick Marketing non-conformist brand-building
  • 5. The Nagging Question Why Not?
  • 6. Why not… … make Rexona a first day of school icon … with music marketing that broke the usual problem-solution deo advertising?
  • 7.  
  • 8. Refresh, don’t repeat!
  • 9. Why not… … make Pond’s a part of every girl’s kikay kit … with billboards that shouted louder thanTV?
  • 10. Pond’s “Hiding” Billboard
  • 11. Pond’s Billboard Awards
  • 12. Pond’s Free Publicity… “ Life Imitating Advertising” Enterprise Magazine, June 2006 “ Billboards as Major Ad Medium” Business World, June 2006
  • 13. … around the world “ Ponds takes aim at rivals with colour sell” Media Magazine, September 2006
  • 14. Why not… … create demand for Dove Cream Bar … with a PR campaign that inspires every Filipina to feel beautiful & care for herself?
  • 15.  
  • 16. Dove CFRB Awards <ul><li>Industry Awards </li></ul><ul><li>Commendation for Best Use of PR, Asia Market Effectiveness Awards 2006 </li></ul><ul><li>Anvil Award, Public Relations Society of the Philippines </li></ul><ul><li>Gold Quill, International Association of Business Communicators </li></ul><ul><li>Best Merchandised Brand, Watsons Annual Awards 2005 </li></ul><ul><li>Most Innovative Billboard, Watsons Awards 2006 </li></ul><ul><li>Unilever Award </li></ul><ul><li>Silver, Unilever Integrated Brand Communication Awards 2005 </li></ul>
  • 17. My Heroes
  • 18. The “Heroic” Lesson “ Think Big. Act BIGGER . ” Imagination Courage
  • 19. Why not… … use Maverick Marketing for nation-building … to help deserving leaders win … to show the world the beauty of the Philippines What’s next for Maverick Marketing?
  • 20.  
  • 21. “ People see things as they are and ask why? I dream things that never were and say WHY NOT? ” - George Bernard Shaw
  • 22. Thank You

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