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WhyNot01 Dondi Gomez
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WhyNot01 Dondi Gomez

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Transcript

  • 1. D O N D I G O M E Z M A R K E T I N G M A V E R I C K
  • 2. MAVERICK MARKETING 27 September 2007
  • 3. “ Great Marketing gives consumers a taste of WHAT COULD BE. ”
  • 4. Maverick Marketing non-conformist brand-building
  • 5. The Nagging Question Why Not?
  • 6. Why not… … make Rexona a first day of school icon … with music marketing that broke the usual problem-solution deo advertising?
  • 7.  
  • 8. Refresh, don’t repeat!
  • 9. Why not… … make Pond’s a part of every girl’s kikay kit … with billboards that shouted louder thanTV?
  • 10. Pond’s “Hiding” Billboard
  • 11. Pond’s Billboard Awards
  • 12. Pond’s Free Publicity… “ Life Imitating Advertising” Enterprise Magazine, June 2006 “ Billboards as Major Ad Medium” Business World, June 2006
  • 13. … around the world “ Ponds takes aim at rivals with colour sell” Media Magazine, September 2006
  • 14. Why not… … create demand for Dove Cream Bar … with a PR campaign that inspires every Filipina to feel beautiful & care for herself?
  • 15.  
  • 16. Dove CFRB Awards
    • Industry Awards
    • Commendation for Best Use of PR, Asia Market Effectiveness Awards 2006
    • Anvil Award, Public Relations Society of the Philippines
    • Gold Quill, International Association of Business Communicators
    • Best Merchandised Brand, Watsons Annual Awards 2005
    • Most Innovative Billboard, Watsons Awards 2006
    • Unilever Award
    • Silver, Unilever Integrated Brand Communication Awards 2005
  • 17. My Heroes
  • 18. The “Heroic” Lesson “ Think Big. Act BIGGER . ” Imagination Courage
  • 19. Why not… … use Maverick Marketing for nation-building … to help deserving leaders win … to show the world the beauty of the Philippines What’s next for Maverick Marketing?
  • 20.  
  • 21. “ People see things as they are and ask why? I dream things that never were and say WHY NOT? ” - George Bernard Shaw
  • 22. Thank You