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    WhyNot01 Dondi Gomez WhyNot01 Dondi Gomez Presentation Transcript

    • D O N D I G O M E Z M A R K E T I N G M A V E R I C K
    • MAVERICK MARKETING 27 September 2007
    • “ Great Marketing gives consumers a taste of WHAT COULD BE. ”
    • Maverick Marketing non-conformist brand-building
    • The Nagging Question Why Not?
    • Why not… … make Rexona a first day of school icon … with music marketing that broke the usual problem-solution deo advertising?
    •  
    • Refresh, don’t repeat!
    • Why not… … make Pond’s a part of every girl’s kikay kit … with billboards that shouted louder thanTV?
    • Pond’s “Hiding” Billboard
    • Pond’s Billboard Awards
    • Pond’s Free Publicity… “ Life Imitating Advertising” Enterprise Magazine, June 2006 “ Billboards as Major Ad Medium” Business World, June 2006
    • … around the world “ Ponds takes aim at rivals with colour sell” Media Magazine, September 2006
    • Why not… … create demand for Dove Cream Bar … with a PR campaign that inspires every Filipina to feel beautiful & care for herself?
    •  
    • Dove CFRB Awards
      • Industry Awards
      • Commendation for Best Use of PR, Asia Market Effectiveness Awards 2006
      • Anvil Award, Public Relations Society of the Philippines
      • Gold Quill, International Association of Business Communicators
      • Best Merchandised Brand, Watsons Annual Awards 2005
      • Most Innovative Billboard, Watsons Awards 2006
      • Unilever Award
      • Silver, Unilever Integrated Brand Communication Awards 2005
    • My Heroes
    • The “Heroic” Lesson “ Think Big. Act BIGGER . ” Imagination Courage
    • Why not… … use Maverick Marketing for nation-building … to help deserving leaders win … to show the world the beauty of the Philippines What’s next for Maverick Marketing?
    •  
    • “ People see things as they are and ask why? I dream things that never were and say WHY NOT? ” - George Bernard Shaw
    • Thank You