1. D O N D I G O M E Z M A R K E T I N G M A V E R I C K

2. MAVERICK MARKETING 27 September 2007

3. “ Great Marketing gives consumers a taste of WHAT COULD BE. ”

4. Maverick Marketing non-conformist brand-building

5. The Nagging Question Why Not?

6. Why not… … make Rexona a first day of school icon … with music marketing that broke the usual problem-solution deo advertising?

8. Refresh, don’t repeat!

9. Why not… … make Pond’s a part of every girl’s kikay kit … with billboards that shouted louder thanTV?

10. Pond’s “Hiding” Billboard

11. Pond’s Billboard Awards

12. Pond’s Free Publicity… “ Life Imitating Advertising” Enterprise Magazine, June 2006 “ Billboards as Major Ad Medium” Business World, June 2006

13. … around the world “ Ponds takes aim at rivals with colour sell” Media Magazine, September 2006

14. Why not… … create demand for Dove Cream Bar … with a PR campaign that inspires every Filipina to feel beautiful & care for herself?

17. My Heroes

18. The “Heroic” Lesson “ Think Big. Act BIGGER . ” Imagination Courage

19. Why not… … use Maverick Marketing for nation-building … to help deserving leaders win … to show the world the beauty of the Philippines What’s next for Maverick Marketing?

21. “ People see things as they are and ask why? I dream things that never were and say WHY NOT? ” - George Bernard Shaw

22. Thank You