www.WebsitePlanet.com4 Powerful SocialMedia Techniques
For every differentSocial Media platform,You need to think about…
Who to target
Where to target
How to target
Technique #1Combine Hootsuite & Twitterfor better targeting
Why Hootsuite?It lets you control all yourSocial Media accounts inone simple dashboard.(Click here to sign up for free)
With Hootsuiteyou can set your:Search Queries(Click here for a quick start guide)
This is how a search query looks like:
“need a website” OR “create a site”-RT -http://geocode:52.61639,1.186523,900mi”Let’s break this search query down:It’s div...
“need a website” OR “create a site”Will filter-in any mentions(that were made on Twitter) of:“Need a Website”OR“Create a W...
The reason to do this is that you want toreach only people who are interested inbuilding or creating a website,People who ...
-RT –http://This option will filter-out:Retweets & results thatcontain links
Most links are usually from companies who promotetheir services.will tidy-up the search results so you won’tmiss any Quali...
geocode:52.61639,1.186523,900mi”You needThis code to represent yourlocationYou can’t just use a zip code/post codeBecause
You need to use FreeGeoCoder :(Click here to use it)
Once you’re on the main page, enter an addressor area code into the top box.It will display theLatitude & Longitude of tha...
To sum it all up:(once you have all your streams set)Every time you’ll log into your Hootsuite, You canstart engaging & bu...
Technique #2Create contests for the masses
The great thing about contests isthat you can run them acrossmost social platforms.(Facebook & Twitter are a Must)
There are 2 smart methods:OROffer your service/productOffer a gift anyone could use
It’s recommended to open it up to everyoneby offering a gift anyone can use.The reason is simple:More Exposure![for exampl...
The 1st step is getting T&C’sT&C stands for:Terms & Conditions(Contest T&C’s examples)
Now, construct a messageThat will have aBig Impact!
Don’t forget to write up a blog post of theupcoming event,To cover up every angle.[ A l s o , p u t y o u r T & C i n t h ...
Twitter Competitions
Twitter competition example:Want to win a £50 Amazon gift card courtesy of@website_planet?Help us reach our goal of gettin...
You want people to Retweet yourmessage (for best results),Incorporate the Twitter account in yourmessage so people know wh...
Competition conclusion:(If you do it the right way)In return to giveaways you get people to retweetand follow you. In addi...
Facebook Competitions
Facebook are a bit more strict:They have their own guidelineswhen it comes to competitions(You can read the guidelines here)
One of the popular competitions is a:Caption CompetitionEngage people by letting them comment and givetitles to a certain ...
For example, caption this photo:
Do this every week/month.It makes people engage with you & each other.It also helps break the norm.Tip #1:
In terms of the best time to post those,You will usually see better resultscoming in on Weekends.[Try making a post Friday...
Competition Conclusion:(By giving away decent gifts)You build a lot of fan interaction andincrease the amount of shares + ...
Technique #3Enrich your content plan withcontent from other sources
One of the biggest techniquesin 2013 is creating a:Content planYou need to keep aneven flow of topical stories acrossall y...
Most sites don’t have enoughcontent to cover a full week’s worthof social media syndication.
Most sites don’t have enoughcontent to cover a full week’s worthof social media syndication.Utilize other sites to keepyou...
It also gives your audience a peekinto what you consider as a“read-worthy” content
Use FeedlyIt lets you subscribe to sites thatinterest you in the niche you’reworking in and collect data foryour content p...
This is what a Feedly plan looks like:
Create separate tabs for different content plans.One for other sites andOne for your own.Tip #1:
Spend a few hours creating a content planat the beginning of each week.[Collect all the latest news stories from your site...
In conclusion:(If you find the right balance between the contents)You keep your audience happy every day of the week,Incre...
Technique #4Leverage the power ofGoogle Analytics
Google AnalyticsWith the Advanced Segments feature youcan filter your social media traffic andanalyze how visitors behave ...
How you create an Advanced Segment:Once you’re signed into GoogleAnalytics and have selected a site youwant to get data fo...
Once you click the “Advanced Segments”,Go ahead and press the“ + N e w C u s t o m S e g m e n t ”
Now you can start listing all yoursocial media URLsYou can add as many URLs as you want.Make sure to select “Include” in t...
Don’t forget to save your segment!It should look like this:
Now you can start monitoring traffic:Go to “Advanced Settings”
Now you can start monitoring traffic:Go to “Advanced Settings”Navigate to “Custom Settings”
Now you can start monitoring traffic:Go to “Advanced Settings”Navigate to “Custom Settings”Choose the social media you wan...
Now that you’re set you can see:How many unique visits are you getting
Now that you’re set you can see:How many unique visits are you gettingNumber of new vs returning visitors
Now that you’re set you can see:How many unique visits are you gettingThe bounce rate of each traffic sourceNumber of new ...
Now that you’re set you can see:How many unique visits are you gettingThe bounce rate of each traffic sourceAnd more…Numbe...
This information is liquid gold!You can analyze the data and find outwhich tweets/posts work well and which ones don’t.[ G...
In conclusion:By fully utilizing your Google Analytics account you willbe able to see what you’re doing right or wrong.[By...
Now that you know our4 awesome techniques:
1 23 4CombineHootsuite & TwitterCreateContestsUseMixed contentUseGoogle Analytics
We’re basically…
Monitor & Analyze yourS o c i a l P e r f o r m a n c eDON’TFORGET!
For the full article check:“4 Powerful Social Media Techniques for 2013”Peter Konov – WebsitePlanet.com
4 Powerful Social Media Techniques
4 Powerful Social Media Techniques
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Learn about our 4 powerful techniques to improve your social media effectiveness!

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  • 4 Powerful Social Media Techniques

    1. www.WebsitePlanet.com4 Powerful SocialMedia Techniques
    2. For every differentSocial Media platform,You need to think about…
    3. Who to target
    4. Where to target
    5. How to target
    6. Technique #1Combine Hootsuite & Twitterfor better targeting
    7. Why Hootsuite?It lets you control all yourSocial Media accounts inone simple dashboard.(Click here to sign up for free)
    8. With Hootsuiteyou can set your:Search Queries(Click here for a quick start guide)
    9. This is how a search query looks like:
    10. “need a website” OR “create a site”-RT -http://geocode:52.61639,1.186523,900mi”Let’s break this search query down:It’s divided into 3 parts:
    11. “need a website” OR “create a site”Will filter-in any mentions(that were made on Twitter) of:“Need a Website”OR“Create a Website”
    12. The reason to do this is that you want toreach only people who are interested inbuilding or creating a website,People who you can offeryour service to.
    13. -RT –http://This option will filter-out:Retweets & results thatcontain links
    14. Most links are usually from companies who promotetheir services.will tidy-up the search results so you won’tmiss any Quality resultsthat you can engage with.Removing them
    15. geocode:52.61639,1.186523,900mi”You needThis code to represent yourlocationYou can’t just use a zip code/post codeBecause
    16. You need to use FreeGeoCoder :(Click here to use it)
    17. Once you’re on the main page, enter an addressor area code into the top box.It will display theLatitude & Longitude of that area.You can then copy those and add a radius too[ie.900mi].
    18. To sum it all up:(once you have all your streams set)Every time you’ll log into your Hootsuite, You canstart engaging & building relationships withCurrent/Potential Costumers.
    19. Technique #2Create contests for the masses
    20. The great thing about contests isthat you can run them acrossmost social platforms.(Facebook & Twitter are a Must)
    21. There are 2 smart methods:OROffer your service/productOffer a gift anyone could use
    22. It’s recommended to open it up to everyoneby offering a gift anyone can use.The reason is simple:More Exposure![for example, Amazon gift cards]Tip:
    23. The 1st step is getting T&C’sT&C stands for:Terms & Conditions(Contest T&C’s examples)
    24. Now, construct a messageThat will have aBig Impact!
    25. Don’t forget to write up a blog post of theupcoming event,To cover up every angle.[ A l s o , p u t y o u r T & C i n t h e p o s t ]Tip:
    26. Twitter Competitions
    27. Twitter competition example:Want to win a £50 Amazon gift card courtesy of@website_planet?Help us reach our goal of getting 1,000 followers and we willselect one winner. RT and Follow to enter.T&C’s: http://www.websiteplanet.com
    28. You want people to Retweet yourmessage (for best results),Incorporate the Twitter account in yourmessage so people know who you are.[ A l s o , i n c l u d e y o u r T & C i n t h e p o s t ]
    29. Competition conclusion:(If you do it the right way)In return to giveaways you get people to retweetand follow you. In addition, you get them toClick through to your site!
    30. Facebook Competitions
    31. Facebook are a bit more strict:They have their own guidelineswhen it comes to competitions(You can read the guidelines here)
    32. One of the popular competitions is a:Caption CompetitionEngage people by letting them comment and givetitles to a certain photo/post(something to do with your company)And let them know:The best caption wins!
    33. For example, caption this photo:
    34. Do this every week/month.It makes people engage with you & each other.It also helps break the norm.Tip #1:
    35. In terms of the best time to post those,You will usually see better resultscoming in on Weekends.[Try making a post Friday to Monday]Tip #2:
    36. Competition Conclusion:(By giving away decent gifts)You build a lot of fan interaction andincrease the amount of shares + likes for your page.People will start eagerly awaiting your next campaign!
    37. Technique #3Enrich your content plan withcontent from other sources
    38. One of the biggest techniquesin 2013 is creating a:Content planYou need to keep aneven flow of topical stories acrossall your social media accounts.
    39. Most sites don’t have enoughcontent to cover a full week’s worthof social media syndication.
    40. Most sites don’t have enoughcontent to cover a full week’s worthof social media syndication.Utilize other sites to keepyour social channels flowingwith fascinating content
    41. It also gives your audience a peekinto what you consider as a“read-worthy” content
    42. Use FeedlyIt lets you subscribe to sites thatinterest you in the niche you’reworking in and collect data foryour content plan.(Click here to use it)
    43. This is what a Feedly plan looks like:
    44. Create separate tabs for different content plans.One for other sites andOne for your own.Tip #1:
    45. Spend a few hours creating a content planat the beginning of each week.[Collect all the latest news stories from your site andthen write down any notable content from other sites]Tip #2:
    46. In conclusion:(If you find the right balance between the contents)You keep your audience happy every day of the week,Increase your reach, engagement and also buildyour own credibility by posting high quality content.
    47. Technique #4Leverage the power ofGoogle Analytics
    48. Google AnalyticsWith the Advanced Segments feature youcan filter your social media traffic andanalyze how visitors behave on your site.(Create a Google Analytics account Here)
    49. How you create an Advanced Segment:Once you’re signed into GoogleAnalytics and have selected a site youwant to get data for,you should be able to see a“Advanced Segment” button just under themain orange navigation bar at the top.
    50. Once you click the “Advanced Segments”,Go ahead and press the“ + N e w C u s t o m S e g m e n t ”
    51. Now you can start listing all yoursocial media URLsYou can add as many URLs as you want.Make sure to select “Include” in the 1st functionand “Source” in the 2nd.
    52. Don’t forget to save your segment!It should look like this:
    53. Now you can start monitoring traffic:Go to “Advanced Settings”
    54. Now you can start monitoring traffic:Go to “Advanced Settings”Navigate to “Custom Settings”
    55. Now you can start monitoring traffic:Go to “Advanced Settings”Navigate to “Custom Settings”Choose the social media you want, tickthe checkbox and press “Apply”
    56. Now that you’re set you can see:How many unique visits are you getting
    57. Now that you’re set you can see:How many unique visits are you gettingNumber of new vs returning visitors
    58. Now that you’re set you can see:How many unique visits are you gettingThe bounce rate of each traffic sourceNumber of new vs returning visitors
    59. Now that you’re set you can see:How many unique visits are you gettingThe bounce rate of each traffic sourceAnd more…Number of new vs returning visitorsHow long visitors stay on your site
    60. This information is liquid gold!You can analyze the data and find outwhich tweets/posts work well and which ones don’t.[ G i v e s y o u a c h a n c e t o i m p r o v e y o u r c o n t e n t ]Tip:
    61. In conclusion:By fully utilizing your Google Analytics account you willbe able to see what you’re doing right or wrong.[By using this data, you improve upon weak areas and modify the good ones]
    62. Now that you know our4 awesome techniques:
    63. 1 23 4CombineHootsuite & TwitterCreateContestsUseMixed contentUseGoogle Analytics
    64. We’re basically…
    65. Monitor & Analyze yourS o c i a l P e r f o r m a n c eDON’TFORGET!
    66. For the full article check:“4 Powerful Social Media Techniques for 2013”Peter Konov – WebsitePlanet.com

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