Learn about our 4 powerful techniques to improve your social media effectiveness!

1. www.WebsitePlanet.com
4 Powerful Social
Media Techniques

2. For every different
Social Media platform,
You need to think about…

3. Who to target

4. Where to target

5. How to target

6. Technique #1
Combine Hootsuite & Twitter
for better targeting

7. Why Hootsuite?
It lets you control all your
Social Media accounts in
one simple dashboard.
(Click here to sign up for free)

8. With Hootsuite
you can set your:
Search Queries
(Click here for a quick start guide)

9. This is how a search query looks like:

10. “need a website” OR “create a site”
-RT -http://
geocode:52.61639,1.186523,900mi”
Let’s break this search query down:
It’s divided into 3 parts:

11. “need a website” OR “create a site”
Will filter-in any mentions
(that were made on Twitter) of:
“Need a Website”
OR
“Create a Website”

12. The reason to do this is that you want to
reach only people who are interested in
building or creating a website,
People who you can offer
your service to.

13. -RT –http://
This option will filter-out:
Retweets & results that
contain links

14. Most links are usually from companies who promote
their services.
will tidy-up the search results so you won’t
miss any Quality results
that you can engage with.
Removing them

15. geocode:52.61639,1.186523,900mi”
You need
This code to represent your
location
You can’t just use a zip code/post code
Because

16. You need to use FreeGeoCoder :
(Click here to use it)

17. Once you’re on the main page, enter an address
or area code into the top box.
It will display the
Latitude & Longitude of that area.
You can then copy those and add a radius too
[ie.900mi].

18. To sum it all up:
(once you have all your streams set)
Every time you’ll log into your Hootsuite, You can
start engaging & building relationships with
Current/Potential Costumers.

19. Technique #2
Create contests for the masses

20. The great thing about contests is
that you can run them across
most social platforms.
(Facebook & Twitter are a Must)

21. There are 2 smart methods:
OR
Offer your service/product
Offer a gift anyone could use

22. It’s recommended to open it up to everyone
by offering a gift anyone can use.
The reason is simple:
More Exposure!
[for example, Amazon gift cards]
Tip:

23. The 1st step is getting T&C’s
T&C stands for:
Terms & Conditions
(Contest T&C’s examples)

24. Now, construct a message
That will have a
Big Impact!

26. Don’t forget to write up a blog post of the
upcoming event,
To cover up every angle.
[ A l s o , p u t y o u r T & C i n t h e p o s t ]
Tip:

27. Twitter Competitions

28. Twitter competition example:
Want to win a £50 Amazon gift card courtesy of
@website_planet?
Help us reach our goal of getting 1,000 followers and we will
select one winner. RT and Follow to enter.
T&C’s: http://www.websiteplanet.com

29. You want people to Retweet your
message (for best results),
Incorporate the Twitter account in your
message so people know who you are.
[ A l s o , i n c l u d e y o u r T & C i n t h e p o s t ]

30. Competition conclusion:
(If you do it the right way)
In return to giveaways you get people to retweet
and follow you. In addition, you get them to
Click through to your site!

31. Facebook Competitions

32. Facebook are a bit more strict:
They have their own guidelines
when it comes to competitions
(You can read the guidelines here)

33. One of the popular competitions is a:
Caption Competition
Engage people by letting them comment and give
titles to a certain photo/post
(something to do with your company)
And let them know:
The best caption wins!

34. For example, caption this photo:

35. Do this every week/month.
It makes people engage with you & each other.
It also helps break the norm.
Tip #1:

36. In terms of the best time to post those,
You will usually see better results
coming in on Weekends.
[Try making a post Friday to Monday]
Tip #2:

37. Competition Conclusion:
(By giving away decent gifts)
You build a lot of fan interaction and
increase the amount of shares + likes for your page.
People will start eagerly awaiting your next campaign!

38. Technique #3
Enrich your content plan with
content from other sources

39. One of the biggest techniques
in 2013 is creating a:
Content plan
You need to keep an
even flow of topical stories across
all your social media accounts.

40. Most sites don’t have enough
content to cover a full week’s worth
of social media syndication.

41. Most sites don’t have enough
content to cover a full week’s worth
of social media syndication.
Utilize other sites to keep
your social channels flowing
with fascinating content

42. It also gives your audience a peek
into what you consider as a
“read-worthy” content

43. Use Feedly
It lets you subscribe to sites that
interest you in the niche you’re
working in and collect data for
your content plan.
(Click here to use it)

44. This is what a Feedly plan looks like:

45. Create separate tabs for different content plans.
One for other sites and
One for your own.
Tip #1:

46. Spend a few hours creating a content plan
at the beginning of each week.
[Collect all the latest news stories from your site and
then write down any notable content from other sites]
Tip #2:

47. In conclusion:
(If you find the right balance between the contents)
You keep your audience happy every day of the week,
Increase your reach, engagement and also build
your own credibility by posting high quality content.

48. Technique #4
Leverage the power of
Google Analytics

49. Google Analytics
With the Advanced Segments feature you
can filter your social media traffic and
analyze how visitors behave on your site.
(Create a Google Analytics account Here)

50. How you create an Advanced Segment:
Once you’re signed into Google
Analytics and have selected a site you
want to get data for,
you should be able to see a
“Advanced Segment” button just under the
main orange navigation bar at the top.

51. Once you click the “Advanced Segments”,
Go ahead and press the
“ + N e w C u s t o m S e g m e n t ”

52. Now you can start listing all your
social media URLs
You can add as many URLs as you want.
Make sure to select “Include” in the 1st function
and “Source” in the 2nd.

53. Don’t forget to save your segment!
It should look like this:

54. Now you can start monitoring traffic:
Go to “Advanced Settings”

55. Now you can start monitoring traffic:
Go to “Advanced Settings”
Navigate to “Custom Settings”

56. Now you can start monitoring traffic:
Go to “Advanced Settings”
Navigate to “Custom Settings”
Choose the social media you want, tick
the checkbox and press “Apply”

57. Now that you’re set you can see:
How many unique visits are you getting

58. Now that you’re set you can see:
How many unique visits are you getting
Number of new vs returning visitors

59. Now that you’re set you can see:
How many unique visits are you getting
The bounce rate of each traffic source
Number of new vs returning visitors

60. Now that you’re set you can see:
How many unique visits are you getting
The bounce rate of each traffic source
And more…
Number of new vs returning visitors
How long visitors stay on your site

61. This information is liquid gold!
You can analyze the data and find out
which tweets/posts work well and which ones don’t.
[ G i v e s y o u a c h a n c e t o i m p r o v e y o u r c o n t e n t ]
Tip:

62. In conclusion:
By fully utilizing your Google Analytics account you will
be able to see what you’re doing right or wrong.
[By using this data, you improve upon weak areas and modify the good ones]

63. Now that you know our
4 awesome techniques:

64. 1 2
3 4
Combine
Hootsuite & Twitter
Create
Contests
Use
Mixed content
Use
Google Analytics

65. We’re basically…

67. Monitor & Analyze your
S o c i a l P e r f o r m a n c e
DON’T
FORGET!

68. For the full article check:
“4 Powerful Social Media Techniques for 2013”
Peter Konov – WebsitePlanet.com