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Hospitals And Social Media

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  • Transcript

    • 1. Hospitals and Social Media
    • 2. Does Your Hospital Have a Strategy for…
    • 3. Does Your Hospital Have a Strategy for…
    • 4. Does Your Hospital Have a Strategy for…
    • 5. Does Your Hospital Have a Strategy for…
    • 6. Does Your Hospital Have a Strategy for…
    • 7. Does Your Hospital Have a Strategy for…
    • 8. Does Your Hospital Have a Strategy for… ?
    • 9. Sources: aha.org, ebennett.org There are over 5,700 hospitals in the U.S.
    • 10. Sources: aha.org, ebennett.org There are over 5,700 hospitals in the U.S. But only 367 hospitals participate in social media .
    • 11. “ Ignoring social media makes you mute , not invisible.”
        • Lisa Barone, Co-Founder and Chief Branding Officer of
        • Outspoken Media, Inc.
    • 12. The 3 Most Trafficked Websites Are…
    • 13. The 3 Most Trafficked Websites Are…
    • 14. The 3 Most Trafficked Websites Are…
    • 15. The 3 Most Trafficked Websites Are…
    • 16. Social Media Facts
      • “ Social networking sites have overtaken porn as the Internet’s #1 search.”*
      Sources: *Huffington Post, **ITC.INT, ***USA Today
    • 17. Social Media Facts Sources: *Huffington Post, **ITC.INT, ***USA Today E-mailing and social networking have become the most popular mobile Internet activities.**
    • 18. Social Media Facts Sources: *Huffington Post, **ITC.INT, ***USA Today According to a survey of 1,217 business decision makers worldwide in late 2008, 95% use social media.***
    • 19. Social Media Facts Sources: *Huffington Post, **ITC.INT, ***USA Today 80% of companies use or are planning to use social networking to attract candidates this year.
    • 20. Sources: Pew Presentation “The Social Life of Social Media, Facebook.com, ebennett.org Facebook and Hospitals More than 300 million people worldwide use Facebook.
    • 21. Sources: Pew Presentation “The Social Life of Social Media, Facebook.com, ebennett.org Facebook and Hospitals More than 300 million people worldwide use Facebook. The fastest growing segment of Facebook users? Female baby boomers over 55.
    • 22. Sources: Pew Presentation “The Social Life of Social Media, Facebook.com, ebennett.org Facebook and Hospitals More than 300 million people worldwide use Facebook. The fastest growing segment of Facebook users? Female baby boomers over 55. 39% of Internet-savvy patients (e-patients) use a social networking site like Facebook.
    • 23. Sources: Pew Presentation “The Social Life of Social Media, Facebook.com, ebennett.org Facebook and Hospitals More than 300 million people worldwide use Facebook. The fastest growing segment of Facebook users? Female baby boomers over 55. 39% of Internet-savvy patients (e-patients) use a social networking site like Facebook. But only 190 hospitals have a Facebook page.
    • 24. Heath Matters to Online Users Sources: Pew presentation “The Social Life of Health Information”, MarketingVox.com Adults between 18 to 49 are more likely than older adults to participate in social technologies related to health.
    • 25. Heath Matters to Online Users Sources: Pew presentation “The Social Life of Health Information”, MarketingVox.com 41% of online users have read someone else's commentary or experience about health or medical issues on an online news group, website or blog .
    • 26. Heath Matters to Online Users Sources: Pew presentation “The Social Life of Health Information”, MarketingVox.com 1 in 4 hospital, urgent care patients are influenced by social media .
    • 27. Heath Matters to Online Users Sources: Pew presentation “The Social Life of Health Information”, MarketingVox.com Social media had a significant influence on 20% of 25-to-34 year olds who recently made a visit for maternity reasons .
    • 28. Sources: Comscore, ebennett.org, ogilvypr.com Is Your Hospital on YouTube? Americans viewed a record 16.8 billion videos online in April
    • 29. Sources: Comscore, ebennett.org, ogilvypr.com Is Your Hospital on YouTube? Marketers see YouTube as an innovative and engaging vehicle for connecting with their audiences
    • 30. Sources: Comscore, ebennett.org, ogilvypr.com Is Your Hospital on YouTube? A patient’s YouTube video prompted Nebraska Medical Center to open a monthly clinic to educate the community about a rare carcinoid cancer
    • 31. Sources: Comscore, ebennett.org, ogilvypr.com Is Your Hospital on YouTube? But only 186 hospitals have a YouTube channel
    • 32. Social Media Users Want Health Information
    • 33. Sources: Pew presentation “The Social Life of Health Information”, Google Hospital Marketing Presentation 37% of U.S. adults have participated in social media activities related to health and health care, including:
    • 34. Sources: Pew presentation “The Social Life of Health Information”, Google Hospital Marketing Presentation 37% of U.S. adults have participated in social media activities related to health and health care, including: bookmarking health content
    • 35. Sources: Pew presentation “The Social Life of Health Information”, Google Hospital Marketing Presentation 37% of U.S. adults have participated in social media activities related to health and health care, including: bookmarking health content posting comments to health blogs
    • 36. Sources: Pew presentation “The Social Life of Health Information”, Google Hospital Marketing Presentation 37% of U.S. adults have participated in social media activities related to health and health care, including: bookmarking health content posting comments to health blogs posting reviews of doctors or hospitals
    • 37. Sources: Pew presentation “The Social Life of Health Information”, Google Hospital Marketing Presentation 37% of U.S. adults have participated in social media activities related to health and health care, including: bookmarking health content posting comments to health blogs posting reviews of doctors or hospitals or sharing videos about health and medical issues
    • 38. Sources: DailyMail, Nielsen Wire blog, ebennett.org, ogilvypr.com All contents of this presentation are the intellectual property of Wax Custom Communications What are you doing with Twitter? There are over 6 million Twitter users
    • 39. Sources: DailyMail, Nielsen Wire blog, ebennett.org, ogilvypr.com All contents of this presentation are the intellectual property of Wax Custom Communications What are you doing with Twitter? Doctors at the Henry Ford Hospital near Detroit answered tweeted questions during brain surgery on a 47-year-old man
    • 40. Sources: DailyMail, Nielsen Wire blog, ebennett.org, ogilvypr.com All contents of this presentation are the intellectual property of Wax Custom Communications What are you doing with Twitter? Sarasota Memorial Hospital uses Twitter to answer patient questions and provide real-time customer service for patients and their families
    • 41. Sources: DailyMail, Nielsen Wire blog, ebennett.org, ogilvypr.com All contents of this presentation are the intellectual property of Wax Custom Communications What are you doing with Twitter? But only 267 hospitals have a Twitter page
    • 42. More than 47 million professionals use LinkedIn. Sources: EarthTimes.org, LinkedIn.com Get
    • 43. More than 47 million professionals use LinkedIn. Sources: EarthTimes.org, LinkedIn.com Executives from all Fortune 500 companies are LinkedIn members. Get
    • 44. More than 47 million professionals use LinkedIn. Sources: EarthTimes.org, LinkedIn.com Executives from all Fortune 500 companies are LinkedIn members. Get 76% of recruitment and HR professionals are using LinkedIn to research candidates.
    • 45. Sources: EarthTimes.org, LinkedIn.com Find and be introduced to potential clients service providers experts Get
    • 46. Sources: Technorati, ebennett.org, ogilvypr.com About Your Hospital More than 133 million blogs have been indexed since 2002
    • 47. Sources: Technorati, ebennett.org, ogilvypr.com About Your Hospital But only 35 hospitals have a blog… More than 133 million blogs have been indexed since 2002
    • 48. Sources: Technorati, ebennett.org, ogilvypr.com Does Yours? About Your Hospital But only 35 hospitals have a blog… More than 133 million blogs have been indexed since 2002
    • 49. Sources: Technorati, ebennett.org, ogilvypr.com About Your Hospital The Children’s Hospital Boston launched the first pediatric health and science blog in the country, called Thrive .
    • 50. Sources: Technorati, ebennett.org, ogilvypr.com About Your Hospital The President and CEO of Boston’s Beth Israel Deaconess Medical Center blogs opinions and comments on the hospital’s behalf about the nation’s health care debate.
    • 51. What Can Your Hospital Do With Social Media? Physician opinion sharing Source: philbaumann.com Monitor hospital’s reputation Introduce new products Publish health news first Research candidates Strengthen patient-provider relationships Introduce new service lines Introduce new staff members
    • 52. What Can Your Hospital Do With Social Media? Disaster alert and response Issue alerts for missing patients Promote domestic violence awareness Physician opinion sharing Publicize hospital-sponsored events in the community Community health outreach Issue hospital updates Source: philbaumann.com Monitor hospital’s reputation Introduce new products Publish health news first Research candidates Strengthen patient-provider relationships Introduce new service lines Introduce new staff members
    • 53. What Can Your Hospital Do With Social Media? Disaster alert and response Issue alerts for missing patients Publish drug safety alerts from FDA Hazardous safety communication Promote domestic violence awareness Physician opinion sharing Provide smoking cessation assistance Publicize hospital-sponsored events in the community Community health outreach Issue hospital updates Rural healthcare communication Source: philbaumann.com Monitor hospital’s reputation Introduce new products Publish health news first Research candidates Strengthen patient-provider relationships Introduce new service lines Introduce new staff members
    • 54. What Can Your Hospital Do With Social Media? Disaster alert and response Issue alerts for missing patients Publish drug safety alerts from FDA Hazardous safety communication Promote domestic violence awareness Physician opinion sharing Patient care reminders Provide smoking cessation assistance Publicize hospital-sponsored events in the community Community health outreach Issue hospital updates Provide dietary tips Rural healthcare communication Post nursery pictures Send appointment reminders Announce facility updates Source: philbaumann.com Monitor hospital’s reputation Introduce new products Publish health news first Research candidates Strengthen patient-provider relationships Introduce new service lines Introduce new staff members
    • 55. What Can Your Hospital Do With Social Media? Tissue recruitment Disaster alert and response Issue alerts for missing patients Publish drug safety alerts from FDA Hazardous safety communication Promote domestic violence awareness Physician opinion sharing Patient care reminders Provide smoking cessation assistance Publicize hospital-sponsored events in the community Community health outreach Issue hospital updates Issue food safety alerts Provide dietary tips Provide care tips to new parents and patients Fundraise for hospitals and health-related causes Rural healthcare communication Post nursery pictures Send appointment reminders Announce facility updates Source: philbaumann.com Monitor hospital’s reputation Introduce new products Publish health news first Research candidates Strengthen patient-provider relationships Introduce new service lines Introduce new staff members
    • 56. What Can Your Hospital Do With Social Media? Tissue recruitment Disaster alert and response Send Amber Alerts Provide supportive care for patients Issue alerts for missing patients Publish drug safety alerts from FDA Triage management in emergency rooms Hazardous safety communication Promote domestic violence awareness Physician opinion sharing Patient care reminders Provide smoking cessation assistance Publicize hospital-sponsored events in the community Community health outreach Issue hospital updates Issue food safety alerts Support health-related groups Provide dietary tips Provide care tips to new parents and patients Clinical trial awareness Fundraise for hospitals and health-related causes Facility customer service Rural healthcare communication Post nursery pictures Send appointment reminders Announce facility updates Source: philbaumann.com Monitor hospital’s reputation Introduce new products Publish health news first Research candidates Strengthen patient-provider relationships Introduce new service lines Introduce new staff members
    • 57. What Can Your Hospital Do With Social Media? Tissue recruitment Disaster alert and response Send Amber Alerts Provide supportive care for patients Issue alerts for missing patients Publish drug safety alerts from FDA Triage management in emergency rooms Hazardous safety communication Promote domestic violence awareness Physician opinion sharing Patient care reminders Provide smoking cessation assistance Publicize hospital-sponsored events in the community Community health outreach Issue hospital updates Issue food safety alerts Support health-related groups Provide dietary tips Provide care tips to new parents and patients Clinical trial awareness Fundraise for hospitals and health-related causes Facility customer service Rural healthcare communication Post nursery pictures Send appointment reminders Announce facility updates Source: philbaumann.com Be the source of authoritative health care content online Monitor hospital’s reputation Introduce new products Publish health news first Research candidates Strengthen patient-provider relationships Introduce new service lines Introduce new staff members
    • 58. Ask Wax. What Can Your Hospital Do With Social Media?
    • 59. Ask Wax. What Can Your Hospital Do With Social Media? We’ll Help You Plan and Implement Your Strategy.
    • 60. “ Making multiple mistakes within social media is far better than doing nothing at all.”
        • Erik Qualman, author of Socialnomics

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