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Social Media and Use for hospitals

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Social Media and Use for hospitals

  1. 1. Use of Social Media <br />in Hospitals.<br />
  2. 2. What are thegoals today?<br />
  3. 3. Listen. <br />
  4. 4. Participate. <br />
  5. 5. Relinquish control. <br />
  6. 6. What is Social MediaAnyway?<br />
  7. 7. It’s a conversation.<br />Not a speech.<br />
  8. 8. It’s evolving constantly.<br /><br />
  9. 9. It’s an extension.<br />Not the whole story.<br />
  10. 10. It’s for all ages.<br />Not just the young.<br />
  11. 11. It’s group driven<br />Not by few.<br />
  12. 12. It’s messy,<br />disorganised<br />& hard to control.<br />
  13. 13. How Can A HospitalUse Social Media?<br />
  14. 14. Customer service.<br />A contact point for customers.<br />
  15. 15. Community outreach.<br />The people in your communityare on these sites right now.<br />
  16. 16. Patient education.<br />A natural extension of<br />efforts to reach & teach.<br />
  17. 17. Public relations.<br />The media is looking for stories & sources.<br />
  18. 18. What is your strategy?<br />
  19. 19. There are 5,795 registered hospitals in the U.S.<br />SOURCE: AMERICAN HOSPITAL ASSOCIATION<br />
  20. 20. But only 871 participate in social media.<br />SOURCE: AMERICAN HOSPITAL ASSOCIATION<br />
  21. 21. Ignoring social media makes you mute,<br />not invisible.<br />
  22. 22. Is your hospital on Facebook?<br />
  23. 23. Over 700 millionpeople worldwideuse Facebook.<br />SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG<br />
  24. 24. What is the fastest<br />growing demographic?<br />
  25. 25. Womenover<br />55.<br />SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG, WOMENETICS.COM<br />
  26. 26. 39% of internet savvy patients<br />use social media sites like Facebook.<br />SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG, WOMENETICS.COM<br />
  27. 27. Howeveronly<br />679 hospitals<br />have a Facebook page.<br />SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG, WOMENETICS.COM<br />
  28. 28. Adults 18 to 49participate in<br />social technologiesrelated to health.<br />SOURCE: PEW RESEARCH PRESENTATION ''THE SOCIAL LIFE OF HEALTH INFORMATION''<br />
  29. 29. 71% of online users have read someoneelse’s commentary or experience about health issues on an online portal.<br />SOURCE: PEW RESEARCH PRESENTATION ''THE SOCIAL LIFE OF HEALTH INFORMATION''<br />
  30. 30. Is your hospital on YouTube?<br />
  31. 31. 2 billion<br />SOURCE: COMSCORE, EBENNETT.ORG, OGLIVYPR.COM<br />
  32. 32. Howeveronly<br />521hospitals<br />have a YouTube channel.<br />SOURCE: COMSCORE, EBENNETT.ORG, OGLIVYPR.COM<br />
  33. 33. Bookmarking health content.<br />
  34. 34. Blogging.<br />
  35. 35. Posting reviews of doctors.<br />
  36. 36. Posting reviews of hospitals.<br />
  37. 37. Is your hospital Twittering?<br />
  38. 38. CMC in Dallas tweeted about akidney from a father to a son.According to data from CMC,the results were as follows:<br />
  39. 39. 570%<br />SOURCE: CHILDREN'S MEDICAL CENTRE, NIELSON WIRE BLOG, GREYSTONE<br />
  40. 40. More than 600 stories weregarnered with more than600 million impressions.<br />SOURCE: CHILDREN'S MEDICAL CENTRE, NIELSON WIRE BLOG, GREYSTONE<br />
  41. 41. In addition, 20 people contacted thehospital to request becoming a donor.<br />SOURCE: CHILDREN'S MEDICAL CENTRE, NIELSON WIRE BLOG, GREYSTONE<br />
  42. 42. Howeveronly<br />648 hospitals<br />have a Twitter page.<br />SOURCE: EBENNETT.ORG<br />
  43. 43. Is your hospital on LinkedIn?<br />
  44. 44. Over 100 millionusers spanning200 countries.<br />
  45. 45. Find & be introduced to<br />potential clients, experts & service providers.<br />
  46. 46. Is your hospital blogging?<br />
  47. 47. 133 million blogs have been<br />indexed by Technorati since 2002.<br />SOURCE: TECHNORATI, EBENNETT.ORG<br />
  48. 48. Howeveronly<br />94 hospitals<br />have a blog.<br />
  49. 49. DO YOU?<br />
  50. 50. What can your hospitaldo with social media?<br />
  51. 51. Introduce new staff members<br />Research Candidates<br />Strengthen relationships<br />Physician opinion sharing<br />Introduce new products<br />Publish health-first news<br />Monitor reputations<br />Introduce new service lines<br />Publicise sponsored events<br />Promote cause awareness<br />Issue alerts for missing patients<br />Issue hospital updates<br />Community health outreach<br />Disaster alert & response<br />Publish drug research<br />Send appointment reminders<br />Patient care reminders<br />Announce facility updates<br />Provide care tips<br />Provide dietary advice<br />Fundraise<br />Facilitate customer service<br />Support health groups<br />Clinical trial awareness<br />
  52. 52. Final thought:<br />
  53. 53. The success of your businesswill be determined in part,by your ability to harnessthe power of social media.<br />

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