Influencer Marketing: 10 Major Rules (White Nights Conference Moscow 2016) The official conference website — http://wnconf.com

2. Youtubers are the new kings
of gaming marketing
How I realized it?

3. Armored Warfare preview by Mighty Jingles –
the most popular western World of Tanks youtuber
• 300.000 views, 1800 comments
• Over 20.000 registrations in a first
day!
• FOR FREE!

4. - Over 200.000 Youtubers with more than 10.000
followers
- Top markets - USA, Europe
- 15 – 35 years old
- 63% - men
- 65% of them review games
- 55% views from mobile devices
- Top 10 Youtubers earned $54 mln in 2015
1. Learn who they are

5. 1. Learn who they are
Celebrities: 1.000.000+ followers
- Super expensive
- Greatest brand value
- Perfect for hit games
Active bloggers: 100.000 – 1.000.000 followers
- Broad reach
- Perfect for game launches
Beginners: 10.000 – 100.000 followers
- They make videos just for fun
- Cheapest (and even free)
- Perfect for targeted performance campaigns

6. 2. Pick the right ones
AngryJoe
2.6 mln followers
Shooters
SkyDoesMinecraft
12 mln followers
Minecraft
TheLazyPeon
300.000 followers
MMORPGs
Tekk
360.000 followers
League of Legends
iChase
190.000 followers
Mobile Games
Miranda Sings
7 mln followers
Singer

7. 3. Search thoroughly

8. 4. Content is king

9. 5.

10. 6. Track the performance

11. 7. Organic boost – huge added value

12. 8. Keep to schedule

13. 9. Free promotions? Easy!

14. 10. Enlarge your network!

15. Pssst!
Need youtubers?
Skype me: redlynxi