League of WI Municipalities Broadband Development 010.030.2015 lwm
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UWEX Broadband & E-Commerce Education Center presentation to League of Wisconsin Municipalities annual conference Oct 30 2015
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League of WI Municipalities Broadband Development 010.030.2015 lwm
- 1. STRATEGIES FOR BROADBAND DEVELOPMENT: access and adoption Friday October 30, 2015 Broadband & E-Commerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608-890-4255
- 2. Mary Kluz Community Development Outreach mary.kluz@uwex.edu 608-890-4254 Maria Alvarez Stroud Center Director maria.alvarez-stroud@uwex.edu 608-263-9295
- 3. Broadband is • “Always on” • High speed internet access • Capable of carrying multiple devices simultaneously
- 4. Bits, Bytes, and Bandwidth • Kbps, Mbps, Gbps = bits per second • Kilobits, megabits, or gigabits per second • Measure of data transfer rates • 1 mbps is ~ 1000 times faster than 1 kbps • KB, MB, GB = Kilobytes, Megabytes, Gigabytes • Measurement of file size (i.e. movie ~ 6000MB) • Download and Streaming
- 6. Source: CTS technologies Data Speed Capacity/Technology
- 8. • Research in the U.S. shows… • 56% of businesses and organizations say broadband is essential for remaining in current location • 56% of households say they would definitely/likely relocate if broadband was not available • 32% of households work from home or have a home-based business The Internet has become the highway for technology Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
- 9. Median Household Income Growth: High BB Adoption Vs. Otherwise Similar Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
- 11. Interaction between factors affecting broadband development Internet service provider activity Availability of infrastructure Consumer demand / adoption Consumer confidence Potential public role? Affordability Consumer savvy Regulations Potential public role?
- 12. How are people effecting systemic change?
- 13. Developing broadband: the players • Federal level: – Federal Communication Commission (FCC) – National Telecommunications and Information Administration (NTIA) – US Department of Agriculture (USDA), others who administer grants and loans • State level: – Public Service Commission PSC
- 14. • Local level – Consumers judge it according to • Speed • Cost • Reliability – Government (county & municipal) Developing broadband: the players
- 15. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 16. Broadband Policies and Regulations for Wisconsin Stakeholders http://broadband.uwex.edu/resources/policy/
- 18. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 20. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 22. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 23. Vision
- 24. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 25. Enable action by removing barriers
- 26. Enable action by removing barriers
- 27. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 28. Short term wins
- 29. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 32. Broadband & E-Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608-890-4255 Maria Alvarez Stroud, Director maria.alvarez-stroud@uwex.edu 608-263-9295 Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608-890-4254 Find this presentation online: http://www.slideshare.net/WI_Broadband
Editor's Notes
- First: some basics. 1-A definition 2-What we’re NOT covering: types of technologies except on the most shallow level and specific applications Having said that we need a little background to help us all speak the same language for an hour or so.
- So why have people gotten excited about broadband? Expectations have risen. People are missing out and even those with some access, waiting an hour for a movie clip to download is not acceptable.
- Boston Consulting Group, 2012 Small and Medium sized Enterprises. Green colors indicate enterprises that were rated as HIGH-WEB use; gold colors indicate numbers for low or no web use enterprises.
- Whitacre, Galardo and Strover for the National and Rural Development and Policy Center, 2013 http://www.nardep.info/Broadband_2.html Researchers from Oklahoma State, Mississippi State and the University of Texas. They looked at seven factors related to local economics, including median household income, the percentage of people in poverty, the total people employed, non-farm proprietor income, the number of firms with paid employees, the percentage of non-farm proprietors and the percentage of employees classified as “creative class.” “If there were a lot of people without broadband available or not a lot of providers, it negatively impacts all seven economic measures,” said Whitacre.
- The point is, this technology is affecting all aspects of how we live in community. In fact, the internet and its increasing speed has created whole new industries. I think a few decades ago, no one would have imagined that something like Facebook would have any public trading value. This change in how we live in community is why people are getting engaged around broadband and concerned that people have access and know how to use it well.
- Let’s take a very incomplete and simplified view of how the system of internet access and adoption works. VERY simplified, in order to be able to have some discussion about how we can affect the system. We have collected stories…. Consumer engagement is a huge factor in creating movement in our feedback ‘wheel’. It pays to look at any of the interaction points to see where there is leverage and where we can ‘grease the wheel’.
- This is a big job! It is a complicated system. But people are motivated. We started collecting stories about what people, as communities, were doing to produce change. As we started looking at the number of ways people were becoming engaged, we saw some patterns.
- The patterns seemed to tell us: when you need to eat an elephant, do it a bite at a time. The actions that communities are taking appeared to fit into a framework we were familiar with regarding organizational change, each step one bite. John P Kotter analyzed change failures in companies and organizations over fifteen years, and he identified patterns of errors that create barriers. From these patterns he crafted a roadmap to overcome these barriers. This led to his 1996 book, Leading Change, in which he outlined an eight-step change framework for organizations. Kotter expands on these ideas in his 2014 book, Accelerate, in which he describes the advantages of a more fluid strategy network; this model applies more readily to community change. Communities must factor in that the parties who collaborate for larger, community change are not bound by the rules and structures that one finds in organizations. Leadership is often informal; authority comes in the form of knowledge sharing and relationship.
- What are people doing to establish the urgency? -educating their elected officials about the potential impact on community development; some town and county boards are passing resolutions that define their interest and intent on improving broadband development -some communities are using the PSC survey tools to learn more about the consumer demand. Others are conducting their own surveys or including broadband questions as part of other community survey efforts.
- -educating their elected officials about the potential impact on community development; some town and county boards are passing resolutions that define their interest and intent on improving broadband development -some communities are using the PSC survey tools to learn more about the consumer demand. Others are conducting their own surveys or including broadband questions as part of other community survey efforts.
- What are people doing to build guiding teams? Some governmental bodies are creating an adhoc committee, task force or standing committee to track how technology is affecting them and their community. Some have designated other bodies to take a lead.
- This is a photo of the Gogebic Broadband Committee in Iron County. The committee has taken the lead to conduct a survey in collaboration with neighbors across the state line with Michigan, and is identifying infrastructure needs. They have reached out to local providers to build relationships. Another active example is in the City of Madison. The city created the Digital Technology Committee, which advises the mayor and common council on tech –related issues facing the city. They have particularly focused on the increasing ‘digital divide’ between early adopters and those who face barriers – like the elderly and some low income residents.
- What are people doing to create and communicate a vision?
- One way communities have sought to create a vision for connectivity for themselves is through the processes they have in place, like ongoing updates to their comprehensive plan. http://www.westonwi.gov/documentcenter/view/2030
- What are people doing to enable action? Often included in the description of this step is “removing barriers”. Sometimes the ‘old’ ways of doing things gets in the way of constructive change. -Communities are scrutinizing their ordinances, permitting systems and zoning codes to ensure that they aren’t in advertently getting in the way. Some are including internet service providers in their notices about excavation in public rights of way. Some are investigating laying their own conduit so that excavation costs are reduced; contractors can maintain existing or lay new fiber without excavation where conduit is ‘pre-installed’.
- Infrastructure: rights of way Dig-once ordinances, zoning ordinances Opening up to Public/private partnerships --e.g. tower agreements () Adoption: Tech fairs Technology coaching
- Adoption: the barrier here is lack of information, lack of experience. Tech fairs, this one held in Three Lakes. A chance for people to come ‘kick the tires’ – ask questions directly of providers, learn more about different options available to them—pros and cons. Some also offer short educational seminars
- Technology coaching, Marathon County
- Examples of communities putting in their own infrastructure, offering services. Some are focused on publicly-serving institutions through Community Area Networks. Chippewa Valley Internetworking Consortium, MUFN, WCAN, Some have made it work, others have sold their infrastructure to a provider. Examples of functioning public systems –Reedsburg, Sun Prairie