The Game: A powerful tool This is part of the Game Design lecture I made on The 6th National Videogame Contest at Uruguay. It was on the 7/20/2011 at Ingenio-LATU.

1. The Game: A POWERFUL TOOL Alvaro Gonzalez - Producer & Game Designer | Kef Sensei Game Developer

2. ? ? Mechanics ? Game Design

3. Eric Zimmerman

5. 1.Acquire First Matter : First Five seconds “ I am Smart / this is what I expected” First 15 min “This is fun – what I expected – only better” “I know what I am doing (control) – I like it” “want to see more—rewards” First Rules: Win First win Fast Give a reason to return

6. 2.Engage Reward the actions – x1 x2 x3 x4! Customize Uniqueness Achivementsand frineds. status - recognition

7. 3.Retain Goals Look Ahead Constrain and Quantity – Management over time News – Update Dependent

8. | | | | | | | | | | | | | FUN THEME

9. << FUN THEME >>

10. POLITICS TAXES GYM DIET Everything can be FUN! FLIGHT CONTROL FARMER WAITRESS

11. GAMIFICATION GAMIFICATION “Is the process of using game thinking and mechanics to engage audiences and solve problems.” Gabe Zichermann

14. Future Clients… Bartle Test

15. Alvaro Gonzalez E-mail: mail@elperseguidor.net TWITTER: @WASDCtrlSPACE Linkedin Group: Meet Latin American Game Developers KEFSENSEI.com | PLAYFIRST.com Eric Zimmerman Game designer, artist, academic, and writer ericzimmerman.com Gabe Zichermann Expert, Author, Speaker & Writer on the subject of Gamification and Engagement Mechanics. Rules of Play: Game Design Fundamentals Katie Salen (Author), Eric Zimmerman (Author) THANKS