디지털미디어특강

1. GAMIFICATION
101880 장순
필
What

2. INDEX
 What is gamification?
 The most important thing is fun.
 Engagement
 Motivation ( Inner & External)
 Onboarding(4 Step)

3. THE MOST IMPORTANT THING IS FUN!
-Hard Fun
-Easy Fun
-People Fun
-Serious Fun

4. ENGAGEMENT
‘Gamification’ is due to the
things how makes people get
engagement about specific
product quickly.

5. MOTIVATION
Inner motive induction?
External motive induction?

6. THE ORDER OF A PLAYER’S FIRST MINUTE.
 You should make it possible the players to
experience the service.
-ex) Website. ‘Hot or Not’ – Just simple
answer
 The second thing
a good system
will offer in that
very first minute
is something of
value.

7. TOO MUCH INFORMATION.
 Many website have beginning with a long and
complicated written introduction.
-ex) ‘Gowalla’
 You must
facilitate a more
interactive first
experience along
with the proper
rewards.

8. MAKE WINNERS!
 Do not set up your novice player to fail on his
first interaction with your game.
-ex) ‘Zombie and Plants’
 Begin simply by
asking players to
take a no-risk
action and follow
that with a reward
and continue the
loop.

9. GUIDING PLAYER EXPERIENCE.
 Using some questions, the site instantly
organizes the user’s experience.
-ex) ‘Netflix’
 If you ask the
player meaningful
questions, you
would get
information his
ongoing
engagement.

10. WE ARE LIVING IN A WORLD OF ‘GAMIFICATION’.

11. Thank