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63rd WORLD NEWSPAPER CONGRESS   Session: Digital   Speaker: Madhav Chinnappa  Mark your calendar64th WORLD NEWSPAPER CONGR...
Presentation to WAN 2011ViennaMadhav Chinnappa (madhav@google.com)Head of Strategic Partnerships, Google News EMEA        ...
News used to be hardYesterday…                  Now      Finding Out      (aka Newsgathering)      Telling      (aka Repor...
Twas ever thus….Courtesy: SocialFlow, source: http://blog.socialflow.com/   Courtesy: Nationaal Archief, source: Flickr   ...
Old World Balancing ActCosts                     Revenue1.Printing presses        1.Advertising2.Distribution            2...
The Internet Happened                        Google Confidential and Proprietary   5
Old World Balancing Act + Internet = ?      Old Costs                          Now         Printing presses        Distrib...
The billion £/$/€/Rouble question: Revenue                                             Google Confidential and Proprietary...
Age of Experimentation                         Google Confidential and Proprietary   8
Process  VsOutcome       Google Confidential and Proprietary   9
Process: Mistakes                 It’s not how many                 you make. It’s how               fast you correct them...
Process: Creativity       It’s not driven by financial           reward. It’s about the          intrinsic motivation to  ...
Process: Innovation             It is not a luxury.        It cannot be intermittent.1        It must must be part of anCr...
How Google is trying to help          More traffic             More engagement    Google News, Google Search   Google Maps...
The growing dynamic         Content          Audience                      +        Technology +                    =     ...
Vielen Dank!                    (courtesy of Google Translate)madhav@google.com                          Google Confidenti...
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World Newspaper Congress 11: Session Digital, Madhav Chinnappa

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Transcript of "World Newspaper Congress 11: Session Digital, Madhav Chinnappa"

  1. 1. 63rd WORLD NEWSPAPER CONGRESS Session: Digital Speaker: Madhav Chinnappa Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  2. 2. Presentation to WAN 2011ViennaMadhav Chinnappa (madhav@google.com)Head of Strategic Partnerships, Google News EMEA Google Confidential and Proprietary
  3. 3. News used to be hardYesterday… Now Finding Out (aka Newsgathering) Telling (aka Reporting) Interacting (aka the Audience) Google Confidential and Proprietary 2
  4. 4. Twas ever thus….Courtesy: SocialFlow, source: http://blog.socialflow.com/ Courtesy: Nationaal Archief, source: Flickr Google Confidential and Proprietary 3
  5. 5. Old World Balancing ActCosts Revenue1.Printing presses 1.Advertising2.Distribution 2.Classifieds3.Journalists 3.Subscriptions4.Editorial coverage 4.News stand sales Google Confidential and Proprietary 4
  6. 6. The Internet Happened Google Confidential and Proprietary 5
  7. 7. Old World Balancing Act + Internet = ? Old Costs Now Printing presses Distribution Journalists Editorial Coverage Google Confidential and Proprietary 6
  8. 8. The billion £/$/€/Rouble question: Revenue Google Confidential and Proprietary 7
  9. 9. Age of Experimentation Google Confidential and Proprietary 8
  10. 10. Process VsOutcome Google Confidential and Proprietary 9
  11. 11. Process: Mistakes It’s not how many you make. It’s how fast you correct themCredit:Richard Gingras,Google News Google Confidential and Proprietary 10
  12. 12. Process: Creativity It’s not driven by financial reward. It’s about the intrinsic motivation to make something better.Credit:Richard Gingras,Google News Google Confidential and Proprietary 11
  13. 13. Process: Innovation It is not a luxury. It cannot be intermittent.1 It must must be part of anCredit: organization’s DNA.2Richard Gingras,Google News 1. Cycle of change is too rapid 2. No, it’s not a Chief Innovation Officer! Google Confidential and Proprietary 12
  14. 14. How Google is trying to help More traffic More engagement Google News, Google Search Google Maps, Google Earth More distribution More revenue YouTube, Android, AdSense, AdX, DoubleClick Chrome Store Google Confidential and Proprietary 13
  15. 15. The growing dynamic Content Audience + Technology + = Google Confidential and Proprietary 14
  16. 16. Vielen Dank! (courtesy of Google Translate)madhav@google.com Google Confidential and Proprietary 15
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