Mobile Monetization OpportunitiesJennifer Chan, Strategic Partner Manager2012                                 Google Confi...
Agenda    1. GOMO Best Practices    2. Ad Monetization for Desktop and Mobile Sites    3. Ad Monetization for Mobile Apps2...
10 best practices for mobile sites     keep it quick                   make it easy to convert.     simplify navigation   ...
Case Study: Robert Brothers (Real Estate)    http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcphttp://www.youtube.com...
Be thumb-friendly Making links isolated prevents accidental clicks.                      Google Confidential and Proprieta...
Design for visibility on a small screen Create contrast between background and text.                                      ...
Make it accessibleAdapt your site forboth vertical andhorizontalorientations.                         Find alternatives to...
Use mobile site redirects                             Let users choose                             which version          ...
Local Mobile Site Examples                             Google Confidential and Proprietary   9
CNN uses mobile as another medium10                                    Google Confidential and Proprietary   10
Stock Exchange of Thailand has mobile market data                                    Google Confidential and Proprietary  ...
Stock Exchange of Thailand mobilecomplements their website (61M pageviews a month)                                        ...
The Magic Mobile Formula…     Better User     Experience                                ñPage                            ...
Ad Monetization: How to monetize your desktop/ mobile                 site?                                     Google Con...
We partner with the biggest publishers in the world200B ad impressionsserved per month$7B+ paid to partnersannually worldw...
Desktop Site Ad (Image)                          Google Confidential and Proprietary   16
Desktop Site Ad (Text)                         Google Confidential and Proprietary   17
Mobile Ad            Google Confidential and Proprietary   18
Monetize Across All of Your Online Ad Inventory     Google AdSense ads can serve here:      Sites      Mobile      Video G...
How to monetize Mobile Search?        “  44% of Last Minute    “           Holiday Purchases will be           Mobile     ...
What if I have a Search Site?21                                Google Confidential and Proprietary   21
Solution: Search ads for Mobile Site22                                       Google Confidential and Proprietary   22
Major Search Site Categories  Shopping       Travel        Real Estate                        Jobs                        ...
How to monetize your mobile app?                                   Google Confidential and Proprietary   24               ...
There are many ways to monetize your app        Paid downloads                       Freemium        User pays a fee to do...
I’ve built an app.   How do I make money?                                      Google Confidential and Proprietary   26
AdMob Partners Sports    Tech    News &    Music   Entertainment   Games   Women’s              Lifestyle          Utiliti...
AdMob works with top Advertisers and AgenciesConsumer   Movies, TVProducts    & Games     Travel        Food & Dining     ...
Here’s how advertising worksUser launches      User clicks on ad              You get paid for  your app         placed in...
Ads that think “smart”                         “Smart” detection of device width and                         orientation c...
iPad Ad Units300 x 250 (IAB Medium Rectangle)   728 x 90 (IAB Leaderboard)                         468 x 60               ...
Start Monetizing Today … for free!1.  Build a Mobile Site                    www.howtogomo.com2.  If you have a mobile sit...
Q&A      Google Confidential and Proprietary       33                                            3
AdWords 社群https://www.zh.adwords-community.com                                       Google Confidential and Proprietary  ...
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Google 流動廣告的趨勢﹣GOMO最佳實踐

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Google 流動廣告的趨勢﹣GOMO最佳實踐

  1. 1. Mobile Monetization OpportunitiesJennifer Chan, Strategic Partner Manager2012 Google Confidential and Proprietary 1
  2. 2. Agenda 1. GOMO Best Practices 2. Ad Monetization for Desktop and Mobile Sites 3. Ad Monetization for Mobile Apps2 Google Confidential and Proprietary 2
  3. 3. 10 best practices for mobile sites keep it quick make it easy to convert. simplify navigation make it local be thumb friendly make it seamless design for visibility use mobile site redirects make it accessible learn, listen & iterate Google Confidential and Proprietary 3
  4. 4. Case Study: Robert Brothers (Real Estate) http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcphttp://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcp&noredirect=1 Google Confidential and Proprietary 44
  5. 5. Be thumb-friendly Making links isolated prevents accidental clicks. Google Confidential and Proprietary 5
  6. 6. Design for visibility on a small screen Create contrast between background and text. Make sure Use size and content fits color to indicate onscreen and link/button can be read priority. without pinching or zooming. Google Confidential and Proprietary 6
  7. 7. Make it accessibleAdapt your site forboth vertical andhorizontalorientations. Find alternatives toKeep users in the Flash like HTML5.same place whenorientationchanges. Google Confidential and Proprietary 7
  8. 8. Use mobile site redirects Let users choose which version they prefer to seeGive users the option for later visits.to go in betweenmobile and desktopversions of the site. Google Confidential and Proprietary 8
  9. 9. Local Mobile Site Examples Google Confidential and Proprietary 9
  10. 10. CNN uses mobile as another medium10 Google Confidential and Proprietary 10
  11. 11. Stock Exchange of Thailand has mobile market data Google Confidential and Proprietary 1 11 1
  12. 12. Stock Exchange of Thailand mobilecomplements their website (61M pageviews a month) 1 2 Google Confidential and Proprietary 12
  13. 13. The Magic Mobile Formula… Better User Experience ñPage Views $$$13 Google Confidential and Proprietary 13
  14. 14. Ad Monetization: How to monetize your desktop/ mobile site? Google Confidential and Proprietary 14 14
  15. 15. We partner with the biggest publishers in the world200B ad impressionsserved per month$7B+ paid to partnersannually worldwide” And more… Google Confidential and Proprietary 15
  16. 16. Desktop Site Ad (Image) Google Confidential and Proprietary 16
  17. 17. Desktop Site Ad (Text) Google Confidential and Proprietary 17
  18. 18. Mobile Ad Google Confidential and Proprietary 18
  19. 19. Monetize Across All of Your Online Ad Inventory Google AdSense ads can serve here: Sites Mobile Video Games Sign Up: www.google.com/Adsense19 Google Confidential and Proprietary 19
  20. 20. How to monetize Mobile Search? “ 44% of Last Minute “ Holiday Purchases will be Mobile Google Mobile Ads Blog, Sep 6 2011 http://goo.gl/ w12vt Google Confidential and Proprietary 20 2
  21. 21. What if I have a Search Site?21 Google Confidential and Proprietary 21
  22. 22. Solution: Search ads for Mobile Site22 Google Confidential and Proprietary 22
  23. 23. Major Search Site Categories Shopping Travel Real Estate Jobs Google Confidential and Proprietary 23 2
  24. 24. How to monetize your mobile app? Google Confidential and Proprietary 24 24
  25. 25. There are many ways to monetize your app Paid downloads Freemium User pays a fee to download User pays for additional functionality In-app purchase Advertising User purchases digital goods User clicks on ads within the app Google Confidential and Proprietary 25
  26. 26. I’ve built an app. How do I make money? Google Confidential and Proprietary 26
  27. 27. AdMob Partners Sports Tech News & Music Entertainment Games Women’s Lifestyle Utilities Weather Interest Anime Spanish Fitness Autos Google Confidential and Proprietary 27
  28. 28. AdMob works with top Advertisers and AgenciesConsumer Movies, TVProducts & Games Travel Food & Dining Internet Autos Retail Financial Internet 11 Google Confidential and Proprietary 28
  29. 29. Here’s how advertising worksUser launches User clicks on ad You get paid for your app placed in your app each click Google Confidential and Proprietary 29
  30. 30. Ads that think “smart” “Smart” detection of device width and orientation consistently deliver ads that fit Google Confidential and Proprietary 30
  31. 31. iPad Ad Units300 x 250 (IAB Medium Rectangle) 728 x 90 (IAB Leaderboard) 468 x 60 Google Confidential and Proprietary 31
  32. 32. Start Monetizing Today … for free!1.  Build a Mobile Site www.howtogomo.com2.  If you have a mobile site, earn $ www.google.com/Adsense3.  If you have an app, monetize with www.Admob.com Google Confidential and Proprietary 32
  33. 33. Q&A Google Confidential and Proprietary 33 3
  34. 34. AdWords 社群https://www.zh.adwords-community.com Google Confidential and Proprietary 34 3

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