13 GoMeasure (sg) - google analytics certified partner program - timo josten - google


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Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

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13 GoMeasure (sg) - google analytics certified partner program - timo josten - google

  1. 1. A Helping Hand:Google AnalyticsCertified Partner ProgramTimo JostenPartner Program Manager, Google Analytics twitter.com/strudelmeister conversionroom-japac.blogspot.com
  2. 2. Agenda1 Introduction2 Key Aspects3 Calls to Action! Google Confidential and Proprietary 2
  3. 3. Internet users worldwide2010 1.9 B Mobile subscribers2010 5B Digital information in the world – videos, photos, music, texts, etc.2010 800 exabytes Google Confidential and Proprietary
  4. 4. Internet users worldwide2010 1.9 B2020 5B Mobile subscribers2010 5B2020 10 B Digital information in the world – videos, photos, music, texts, etc.2010 800 exabytes2020 53 zettabytes Google Confidential and Proprietary 4
  5. 5. Consumer Transformation ebay Farmville Amazon Selling $6B via mobile 30M people using it every day; 180 Kindle books sold for in 2010 an est. 800K virtual tractors every 100 hardcovers sold daily at $3.33 each YouTube views iPhone App store Red CrossLady Gaga 1.5B video views 5B apps downloaded 20% ($23M) of donations for Haiti in first week made via text message Google Confidential and Proprietary
  6. 6. The Three Be s Be Found Be Engaging Be Accountable Google Confidential and Proprietary
  7. 7. Be Accountable7 Google Confidential and Proprietary
  8. 8. Everyone, Everywhere… Always Connected… Google Confidential and Proprietary
  9. 9. Consumer Fragmentation… Data increases… Google Confidential and Proprietary
  10. 10. Google Confidential and Proprietary 10
  11. 11. Then. Now. Google Confidential and Proprietary 11
  12. 12. Singapore: Google Confidential and Proprietary 12
  13. 13. Grow the Google Analytics Certified Partner Network 0 1 0 0 3 1 1 Google Confidential and Proprietary 13
  14. 14. What do our Partners offer? Product Implementation o  Basic Installations, Upgrades, Advanced Features (such as e- commerce tracking, event tracking, custom variables) Custom Projects o  Custom Code Implementations, Integrations with Internal Tools, API Development Consultations o  Data Quality Audits, Data Analysis & Interpretation, In-Depth Installation Consultations Ongoing Support o  Monthly Support Retainers, Ongoing Analysis, Project Management Training o  Live Trainings, Webinars, One-on-one or Group Trainings Google Confidential and Proprietary 14
  15. 15. Why work with a Partner? •  Access o  Beta features, known technical issues, bug reporting & updates, feature requests •  Insight o  Product roadmap & development •  Support o  Dedicated support for GA Partners, collaborative support from the GA Partner community •  Training o  New feature trainings, annual GA Partner summit Google Confidential and Proprietary 15
  16. 16. What now?Go to:Find a Partner & Contact them!If you’re interested in becoming a partner orhave partner related questions - speak to me Google Confidential and Proprietary 16
  17. 17. THANK YOUtwitter.com/strudelmeisterconversionroom-japac.blogspot.com