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Relevant, real-time mobile video news publishing is driving unprecedented levels of consumer engagement across Digital First Media’s national news network

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John Paton, CEO, Digital First Media, USA

John Paton, CEO, Digital First Media, USA

Published in: News & Politics, Business
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  • 1. Mobile Video: The Next Generation of Real-Time News Publishing John Paton CEO, Digital First Media, USA
  • 2. Digital First Media 75 Daily Newspapers  Over 800 digital and online products $1.3B in annual revenue Over 10,000 Employees Operates across 18 States Over 65MM customers monthly
  • 3. Important Shifts The Always- On, Highly- Visual, Mobile Consumer Visual Media Driving Higher Engagement Mobile Consumption Growing Rapidly Visual Media Driving Higher Ad Revenues Real-Time Publishing Essential
  • 4. Mobile Video Publishing Platform The Tout Proposition Your Website Your followers directly Your App Social Networks Transform journalists into video broadcasters Monetize via higher CPM advertising
  • 5. From initial test to full deployment Case Study 4 Week test with key DFM properties (Los Angeles News Group) All 92 DFM Markets (including 75 Dallies) trained and live within 45 days Today, 1,800 journalists creating 5k-7k mobile video updates per day Video viewing has tripled across DFM Time on site & repeat visits up notably New pre-roll advertising revenue stream Entirely new “Local” pre-roll market emerging
  • 6. Boston Bombing The Impact on Journalism Sonya Paclob Journalist, York Daily Record “The most powerful tool to me is my mobile phone. I was a mobile journalist. I tweeted and used a video app called Tout to document my experiences throughout the day. The smaller the equipment, the less awareness I brought on myself. I was able to weave in and out of big news media outlets with their big camera set-ups.”
  • 7. Asiana SFO Plane Crash The Impact on Journalism San Jose Mercury News Journalists – first media on the scene at SFO using iPhones & Tout Hundreds of thousands of views in first 24 hours Video shared across DFM Network & picked up by outside national media First interviews of passengers on flight
  • 8. Colorado Floods The Impact on Journalism Over 800K views in first 72 hours Top listing in Google News Re-distributed and shared thousands of times across the web
  • 9. Re-Defining Local News & Information Over 1,800 Journalists across 92 markets Creating daily stream of 5,000-7,000 video updates Over 25MM video views since launch Revenue potential in excess of $300,000 a month News Traffic Weather Sports Politics Special Events Community Arts
  • 10. The Roadmap Thousands of DFM daily video updates, organized by Geo-location, to be distributed across Major Digital & IPTV platforms “News Around Me”

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