Social Media Strategy  - Setting Goals<br />With<br />
Listening Tools<br />HOW to listen<br />‘Listen’ to existing conversation<br />Track brand mentions<br />Track relevant ke...
Listening Tools<br />WHERE to Listen<br />Hootsuite<br />Tweet Deck<br />Seesmic<br />CoTweet<br />Google Alerts<br />Briz...
Why Set Goals<br />Formula of my happiness: a Yes, a No,<br />a straight line, a goal.<br />		-Friedrich Nietzsche<br />
Be S.M.A.R.T.<br />SPECIFIC<br />MEASURABLE<br />ATTAINABLE<br />REALISTIC<br />TIMELY<br />
Be S.M.A.R.T.<br />Specific: The objective needs to be very specific, otherwise how will you know when you’ve achieved you...
Qualitative</li></li></ul><li>Be S.M.A.R.T.<br />Measurable: Can you measure your performance relative to your stated obje...
Be S.M.A.R.T.<br />Attainable: Is the goal attainable?  If not, then its got to be reconsidered.<br />Take small steps to ...
Be S.M.A.R.T.<br />Realistic: Is the objective realistic?<br />
Be S.M.A.R.T.<br />Timely: You need to set a deadline for yourself in terms of time.<br />
Can Help!<br />
How Can Wishpot Help?<br />Create a personalized Social Media Strategy to meet your online goals.<br />Manage Facebook and...
Contact information:<br />erik@wishpot.com<br />206.949.9204<br />sales@wishpot.com<br />
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Setting goals

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Its time to start using social media to develop your business and reach new customers. First step in every new adventure is to start by setting your goals!

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Setting goals

  1. 1. Social Media Strategy - Setting Goals<br />With<br />
  2. 2. Listening Tools<br />HOW to listen<br />‘Listen’ to existing conversation<br />Track brand mentions<br />Track relevant keywords<br />Identify key influencers<br />Identify industry trends<br />
  3. 3. Listening Tools<br />WHERE to Listen<br />Hootsuite<br />Tweet Deck<br />Seesmic<br />CoTweet<br />Google Alerts<br />Brizzly<br />
  4. 4. Why Set Goals<br />Formula of my happiness: a Yes, a No,<br />a straight line, a goal.<br /> -Friedrich Nietzsche<br />
  5. 5. Be S.M.A.R.T.<br />SPECIFIC<br />MEASURABLE<br />ATTAINABLE<br />REALISTIC<br />TIMELY<br />
  6. 6. Be S.M.A.R.T.<br />Specific: The objective needs to be very specific, otherwise how will you know when you’ve achieved your goal.<br />What kind of Goals do you want:<br /><ul><li>Quantitative
  7. 7. Qualitative</li></li></ul><li>Be S.M.A.R.T.<br />Measurable: Can you measure your performance relative to your stated objective? <br />
  8. 8. Be S.M.A.R.T.<br />Attainable: Is the goal attainable? If not, then its got to be reconsidered.<br />Take small steps to reach great heights.<br />
  9. 9. Be S.M.A.R.T.<br />Realistic: Is the objective realistic?<br />
  10. 10. Be S.M.A.R.T.<br />Timely: You need to set a deadline for yourself in terms of time.<br />
  11. 11. Can Help!<br />
  12. 12. How Can Wishpot Help?<br />Create a personalized Social Media Strategy to meet your online goals.<br />Manage Facebook and Twitter accounts<br />Pre-schedule posts for Facebook and Twitter<br />Design and create a landing page for a Facebook Fan Page<br />Provide a social storefront on your Facebook Fan Page<br />
  13. 13. Contact information:<br />erik@wishpot.com<br />206.949.9204<br />sales@wishpot.com<br />
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