Technology TrendsReshaping PatronEngagementPresented by Adam Cohn
About me
About Vendini
Our roleBuild anaudienceShare epicexperience
How we do thisCultivatingrelationshipsEarning loyalpatrons
Why are we here again?expresscreate inspirefeelshareconnectentertainThe Experienceplaylearn
The landscape for engagementis shifting
Then
Now
Patrons today•  Mobile device owners
Patrons today•  Connected 24/7•  On-the-go
Patrons today•  Multi-task•  Multi-screen•  Limited attention
Patrons today•  Desensitized to ads•  Oversold online•  Value online reviews
NowConnected 24/7Multi-TaskersOn-the-goOversold
So…what can we do?
How do we build our audience?How do we share epic experiences?Consider the big picture
The complete experienceWebsite & Mobile ExperienceAdvertisingEmail MarketingOnline SalesVenueBox OfficeStaff & VolunteersE...
Consider each touch point.Be authentic.Show, don’t tell.Foster participation.Be a part of the community.New rules of engag...
Park Avenue Armory§  Participatory,immersiveexperiences§  Patrons contribute tothe experience§  Fosters deep patronconn...
Mobilized sales Soka Performing ArtsCenter§  Mobile VIP Group§  Exclusive offers andupdates via textmessage§  First to ...
Crowdsource Brattle Theatre§  Leveraged the power ofcrowdsourced fundraisingvia Kickstarter§  Promoted cause via richvid...
Consumer as the marketerLocation-based offers & event discoveryGamificationCrowdsourcingEmphasis on showing rather than te...
Sharing an exceptionalexperience makes it allworthwhile.
Keep in touchAdam Cohnacohn@vendini.comwww.vendini.com@vendiniwww.facebook.com/vendini.inc
SourcesSlide 10Business Insider “Future of Mobile” graphhttp://www.businessinsider.com/future-of-mobile-slides-2012-12?op=...
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How technology is reshaping patron engagement

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How technology is reshaping patron engagement

  1. 1. Technology TrendsReshaping PatronEngagementPresented by Adam Cohn
  2. 2. About me
  3. 3. About Vendini
  4. 4. Our roleBuild anaudienceShare epicexperience
  5. 5. How we do thisCultivatingrelationshipsEarning loyalpatrons
  6. 6. Why are we here again?expresscreate inspirefeelshareconnectentertainThe Experienceplaylearn
  7. 7. The landscape for engagementis shifting
  8. 8. Then
  9. 9. Now
  10. 10. Patrons today•  Mobile device owners
  11. 11. Patrons today•  Connected 24/7•  On-the-go
  12. 12. Patrons today•  Multi-task•  Multi-screen•  Limited attention
  13. 13. Patrons today•  Desensitized to ads•  Oversold online•  Value online reviews
  14. 14. NowConnected 24/7Multi-TaskersOn-the-goOversold
  15. 15. So…what can we do?
  16. 16. How do we build our audience?How do we share epic experiences?Consider the big picture
  17. 17. The complete experienceWebsite & Mobile ExperienceAdvertisingEmail MarketingOnline SalesVenueBox OfficeStaff & VolunteersEventsCommunity InvolvementPatrons as ParticipantsYouth OutreachFundraising EffortsWord of MouthOnline Referrals & ReviewsSocial MediaYour Patron
  18. 18. Consider each touch point.Be authentic.Show, don’t tell.Foster participation.Be a part of the community.New rules of engagementŸŸŸŸŸŸŸŸŸŸŸŸŸŸŸŸ
  19. 19. Park Avenue Armory§  Participatory,immersiveexperiences§  Patrons contribute tothe experience§  Fosters deep patronconnectionPatron immersion
  20. 20. Mobilized sales Soka Performing ArtsCenter§  Mobile VIP Group§  Exclusive offers andupdates via textmessage§  First to know aboutonsales, specialdeals, new events§  Target offers towardpatron interests§  No spam
  21. 21. Crowdsource Brattle Theatre§  Leveraged the power ofcrowdsourced fundraisingvia Kickstarter§  Promoted cause via richvideo content and socialmedia§  Social media reach tospread the word and buildsupport§  Incentivize + rewardsupporters for donations
  22. 22. Consumer as the marketerLocation-based offers & event discoveryGamificationCrowdsourcingEmphasis on showing rather than telling$*Trends to watch
  23. 23. Sharing an exceptionalexperience makes it allworthwhile.
  24. 24. Keep in touchAdam Cohnacohn@vendini.comwww.vendini.com@vendiniwww.facebook.com/vendini.inc
  25. 25. SourcesSlide 10Business Insider “Future of Mobile” graphhttp://www.businessinsider.com/future-of-mobile-slides-2012-12?op=1Go-globe smartphone adoption infographichttp://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/Slide 11Onbile study where people use their smartphones:http://www.onbile.com/info/where-do-people-use-their-smartphones/Go-Globe how smartphones are used infographic:http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/Slide 12Google Insight study: about “The New Multi-Screen World Study”:http://www.google.com/think/research-studies/the-new-multi-screen-world-study.htmlSlide 13Solve Media Study decrease in CTR for online ads::http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographicReview Trackers’ coverage of Forrester Report on consumer trust of online ratings:http://www.reviewtrackers.com/consumers-trust-online-reviews-advertisements-direct-marketing-messages/
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