How do we build our audience?How do we share epic experiences?Consider the big picture
The complete experienceWebsite & Mobile ExperienceAdvertisingEmail MarketingOnline SalesVenueBox OfficeStaff & VolunteersEventsCommunity InvolvementPatrons as ParticipantsYouth OutreachFundraising EffortsWord of MouthOnline Referrals & ReviewsSocial MediaYour Patron
Consider each touch point.Be authentic.Show, don’t tell.Foster participation.Be a part of the community.New rules of engagement
Park Avenue Armory§ Participatory,immersiveexperiences§ Patrons contribute tothe experience§ Fosters deep patronconnectionPatron immersion
Mobilized sales Soka Performing ArtsCenter§ Mobile VIP Group§ Exclusive offers andupdates via textmessage§ First to know aboutonsales, specialdeals, new events§ Target offers towardpatron interests§ No spam
Crowdsource Brattle Theatre§ Leveraged the power ofcrowdsourced fundraisingvia Kickstarter§ Promoted cause via richvideo content and socialmedia§ Social media reach tospread the word and buildsupport§ Incentivize + rewardsupporters for donations
Consumer as the marketerLocation-based offers & event discoveryGamificationCrowdsourcingEmphasis on showing rather than telling$*Trends to watch
Sharing an exceptionalexperience makes it allworthwhile.
Keep in touchAdam Cohnacohn@email@example.com/vendini.inc
SourcesSlide 10Business Insider “Future of Mobile” graphhttp://www.businessinsider.com/future-of-mobile-slides-2012-12?op=1Go-globe smartphone adoption infographichttp://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/Slide 11Onbile study where people use their smartphones:http://www.onbile.com/info/where-do-people-use-their-smartphones/Go-Globe how smartphones are used infographic:http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/Slide 12Google Insight study: about “The New Multi-Screen World Study”:http://www.google.com/think/research-studies/the-new-multi-screen-world-study.htmlSlide 13Solve Media Study decrease in CTR for online ads::http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographicReview Trackers’ coverage of Forrester Report on consumer trust of online ratings:http://www.reviewtrackers.com/consumers-trust-online-reviews-advertisements-direct-marketing-messages/
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