4. Audience
Functional Audience: individuals or
groups that help the organization
function on a day-to-day basis
➔Chippewa Valley residents
➔Local business owners
➔Tourists
➔College students
➔Young families
➔Performers or event planners
Who do we want to attract?
13. Conclusion
“Your Destination for Any Occasion”
Raise awareness
Publish consistent messaging
Social Media - Facebook, Instagram, Twitter
River Prairie website
Emily
There is a lack of knowledge and excitement regarding this development. There is also a lack of insufficient and ineffective messaging about the project.
We believe the urgent demand and need for River Prairie is awareness about the location and the development of consistent messaging. Consistent messaging will create a better understanding of the project and also create commitment to the area and amenities that will be provided.
Emily
ADD TO THIS SLIDE
Hashtag helps to reach a younger audience but it needs to be made more aware
Emily
We decided that the audience most relevant to this development is the functional audience.
As we already know the functional audience is composed of individuals or groups that help the organization function on a day to day basis.
Erin Brault
Our intervention is intended to create a common ground and collective we for all audiences. We believe the best way to achieve these ideas is particularly through social media.
Recommend doing an Educational Campaign
Objective: Generate Commitment and Generate Excitement
Create one universal message that can be adapted for different audiences and reach audiences that are not directly in the area
Primarily targeting the functional audience of potential customers and guests through a focus on social media
Erin Brault
When doing a google search there is not a definitive explanation of what is going into this development and when exactly it will be opening
While it does a good job of showing where it is on the map we think there should be more emphasis on the concept drawings that were developed for this project to give a better representation of what is happening
Erin Brault
Lack of info on the Altoona site
Lack of pictures of the project
Involve the concept drawings
When looking for information about this project on the Altoona website trying to locate said information is extremely difficult and almost seems as though it’s hidden on the site.
It would be extremely beneficial to have a separate tab for this information so people can easily access the information to answer any of the questions they do have
Jack
Create Facebook page for River Prairie itself provide link from Eau Claire/Altoona pages
Provide hashtags
Use polls to help people interact with the project and take ownership
Selfie contest with @RiverPraire to win prizes*
Use facebook live for important dates/events
Use 360 degree images to keep people up to date with the project and what is happening
Have link to city website for people to have access to information pertaining to the project
Use analytics to track when people are viewing the sight and use this to time messages and have them be most effective to the audience we are wishing to reach
Have more regular updates
Pictures of the current state of the project
Jack
Create Facebook page for River Prairie itself provide link from Eau Claire/Altoona pages
Provide Hashtags
Use polls to help people interact with the project and take ownership
Selfie contest with @RiverPraire to win prizes*
Use facebook live for important dates/events
Use 360 degree images to keep people up to date with the project and what is happening
Have link to city website for people to have access to information pertaining to the project
Use analytics to track when people are viewing the sight and use this to time messages and have them be most effective to the audience we are wishing to reach
Have more regular updates
Pictures of the current state of the project
Jennifer
Jennifer
Importance of Facebook:
Reaching a younger generation, larger audience and demographic
Social media is an important sphere to get messages out/raise commitment
Competitors/Collaborators (like Phoenix Park) already have facebook pages - in order to be effective, RP needs to be more active on facebook as well
Use this as an opportunity to promote the new and different services that will be offered in the development
Erin Bosman
In order to get more messages out to a wider audience, River Prairie needs a convenient, informative, easy-to-access location online
Creating a website will allow it to be more individualized from the city of altoona’s messaging and will allow for more information directly related to River Prairie, in one location
