Presentation explains some helpful ways to market your Decorative Concrete Business with The Concrete Protector.

2. Marketing
"Marketing is messages and
actions that communicate
your product, services, and
values in a way that causes
customers to know, like, and
trust you.”

3. Marketing Journey
AWARENESS
CONSIDERATION
PURCHASE

4. Marketing Strategy
Vs. Marketing Tactics
• “Strategy without tactics is the slowest route to
victory. Tactics without strategy is the noise
before defeat.” – Sun Tzu
• Define your ideal customer and then develop an
entire marketing strategy to reach them.
• Then settle on tactics: home shows, newspaper,
direct mail, social media, web, etc.

5. Importance
of Measuring
• "Marketing without data is like
driving with your eyes closed." -
Dan Zarella
• ROI (Return On Investment)
• A Tale Of Two Banks
• Cost of a lead vs. value of a lead.
Measure, Measure, Measure

6. How Much Should I
Spend on Marketing
• The average allocation usually
ranges between 9-12% of the
annual budget.
• New companies may spend as
much as 50% of sales for
introductory marketing programs
in the first year!

7. Your Greatest
Weapon
• This is a visual industry
• Wants vs. needs
• Taking good photos and videos
takes extra time but its worth it.
Your Camera

8. Lighting
Focus
Angle
Staging

14. • Pictures
• Testimonial
• Referrals
Not The End
The Beginning

16. DCK Membership
• Search Engine Optimized Full Page Listing
• Multiple Contact Links on Page
• Google Map of your State/Providence With
Location
• Instant Web Presence
• Social Networking
• Personalized Contact Form
• Text Message and Email Lease Notifications
• Analytics Reporting
• Image Gallery
www.decorativeconcretekingdom.com

17. Website Program
• Mobile Friendly Design
• Verified Listings on Google, Yahoo and Bing
• Full Site SEO
• Multiple Marketing Strategy Phone Calls
• Monthly Analytic Report
• On-Going Site Updates
• Nightly Backup
• 99% Uptime Business Class Hosting
• Daily Scans for Hackers and Malware

18. Print / Design
• Logo Design
• Business Cards (2 sided, glossy)
• Trifold Brochures (2 sided, glossy)
• Doorhangers (2 sided, glossy)
• Jumbo Postcard Mailers
• Floor Logos
• Tradeshow Kits (Retractable Banners, Displays, etc.)
• Vinyl Banners
• Vehicle Magnets
• Trailer Wraps