Guide Creative - Tour of Sites

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@keljar walks through successful websites designed and developed by Guide Creative

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Guide Creative - Tour of Sites

  1. 1. Websites Designed for ActionKelley Jarrett, Guide Creative
  2. 2. The Importance of yourYOUR VISUAL IDENTITY•  Is the First Impression•  Supports Your Mission•  Tells your story•  Builds Awareness•  Engages Supporters
  3. 3. Guide Creative’s PromiseWe promise to:Ø  Design for your missionØ  Design for your audiencesØ  Design for impact and user experienceØ  Solve challenges through designØ  Create lasting impressionsØ  Inspire action through design
  4. 4. Portfolio of Services Strategy and Planning Branding and Identity Visual Design Website Development Mobile and Social Analysis and Action
  5. 5. Our People Our team is committed to your mission. With over 30 years of experience in the industry, we understand nonprofits better than anyone and we’re able to leverage this expertise to help you meet your organization’s goals through our uniquely tailored creative services.
  6. 6. COLLABORATIVE DESIGNPROCESS
  7. 7. The Process
  8. 8. Solving Challenges with DesignCLIENT STORIES
  9. 9. Example: Science News For Kids“TARGET SPECIFIC AUDIENCE SEGMENT”
  10. 10. Example: Columbia Bible College“DOESN’T CONNECT WITH PROSPECTIVES,NEEDS A YOUNG, HIP FEEL”
  11. 11. Example: The ARC of United States of America“TOO MUCH UNORGANIZED INFORMATION”
  12. 12. Example: The Writer’s Center“APPEAL TO A YOUNGER TARGET AUDIENCE”
  13. 13. Example: Dian Fossey Gorilla FundREACH NEW AUDIENCES IN A NEW WAY
  14. 14. Example: Walsingham Academy, Nothing.org“WE NEED TO BE WHERE OURUSERS ARE”
  15. 15. Example: Feed My Starving ChildrenREACH AUDIENCES ON THE GO
  16. 16. Feed My Starving Children•  3% Discount on mailings when a QR Code is used•  From Google Analytics, their website has had 20,000 mobile users from Android, iPhone, Blackberry and iPad•  In the first month, raised over $3,000 with fundraising campaign Campaign served 12,500 meals in one month
  17. 17. SUCCESS
  18. 18. Proven Results: Dian Fossey’s Story•  $45,000 more raised in Q1 than year ago•  Direct traffic is +54% vs. year ago•  Bounce rates are down 5%•  Average page views per visit are up 18%+ at 2.92•  Time on site is up 26%+ at 2:34
  19. 19. Partnership Options•  Wordpress Website –  Cost effective, scalable, flexible, open source•  Sphere Website –  Fully integrated, database driven, 365 degree view•  Task Based Mobile Site•  Responsive Mobile Design•  Social Media Strategy and Design•  Event Map
  20. 20. Thank You!Kelley.Jarrett@guidecreative.com@keljarQUESTIONS?

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