"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com

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"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com



At its core, Gamification is about motivating people. In this session, Bunchball's founder and Chief Product Officer, Rajat Paharia, will cover the key components of motivation, and discuss how gamification techniques align with these components to engage and motivate users, and drive business value.

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"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com

  1. 1. Whoever figures out motivation, wins. @bunchball @rajatrocks #gamification #vatorspark
  2. 2. Quotes that make me sad :(“Gamification is bullshit.” – Ian Bogost “Organizations ask for loyalty, but they reciprocate that loyalty with shams, counterfeit incentives that neither provide value nor require investment.“ “Sales people are like children. They’re greedy, competitive and need babysitting.“ - Badgeville @bunchball @rajatrocks #gamification #vatorspark
  3. 3. Gamification != Manipulation Gamification = Motivation @bunchball @rajatrocks #gamification #vatorspark
  4. 4. What Motivates? Autonomy Mastery Relatedness Purpose Progress@bunchball @rajatrocks #gamification #vatorspark
  5. 5. > Autonomy @bunchball @rajatrocks #gamification #vatorspark
  6. 6. > Mastery @bunchball @rajatrocks #gamification #vatorspark
  7. 7. > Relatedness @bunchball @rajatrocks #gamification #vatorspark
  8. 8. > Purpose @bunchball @rajatrocks #gamification #vatorspark
  9. 9. > Progress @bunchball @rajatrocks #gamification #vatorspark
  10. 10. Gamification Performance Achievement Social Interaction@bunchball @rajatrocks #gamification #vatorspark
  11. 11. > Performance Real-time Feedback Transparency Goal-Setting@bunchball @rajatrocks #gamification #vatorspark
  12. 12. > Achievement Badges Leveling Up On-boarding & Mastery@bunchball @rajatrocks #gamification #vatorspark
  13. 13. > Social Interaction Competition Teams @bunchball @rajatrocks #gamification #vatorspark
  14. 14. The Dilemma of Bill Gates (part 1) Windows Vista is behind … but testing Vista is hard, schedule and we need so people don’t want toemployees to jump in and do it. help test it… @bunchball @rajatrocks #gamification #vatorspark
  15. 15. Microsoft’s Beta 1 Game Test Windows Vista Earn a b for installing “People were talking smackbeta, e for voting on a Your status visible to in the halls and braggingversion, t for running it everyone about their status on the overnight, etc. leaderboards. VPs would run into my office and yell, ‘Where’s my e? I earned it last night!’” resulted in 4x participation15 @bunchball @rajatrocks #gamification #vatorspark
  16. 16. Beta 1 > Performance Real-time Feedback Transparency Goal-Setting > Achievement Badges Leveling Up On-boarding & Mastery > Social Interaction Competition Teams @bunchball @rajatrocks #gamification #vatorspark
  17. 17. The Dilemma of Bill Gates (part 2) Office makes Microsoft How do I educatebillions of dollars every year, customers about the but there are new power that Officelow cost alternatives coming provides? to market. @bunchball @rajatrocks #gamification #vatorspark
  18. 18. 18 @bunchball @rajatrocks #gamification #vatorspark
  19. 19. 19 @bunchball @rajatrocks #gamification #vatorspark
  20. 20. Ribbon Hero 2 > Performance Real-time Feedback Transparency Goal-Setting > Achievement Badges Leveling Up On-boarding & Mastery > Social Interaction Competition Teams @bunchball @rajatrocks #gamification #vatorspark
  21. 21. The Dilemma of the Sales Manager …but how do II know my employees sustainably motivate aren’t performing to them in a scalabletheir peak potential… way? @bunchball @rajatrocks #gamification #vatorspark
  22. 22. 22 @bunchball @rajatrocks #gamification #vatorspark
  23. 23. @bunchball @rajatrocks #gamification #vatorspark
  24. 24. @bunchball @rajatrocks #gamification #vatorspark
  25. 25. @bunchball @rajatrocks #gamification #vatorspark
  26. 26. @bunchball @rajatrocks #gamification #vatorspark
  27. 27. 27 @bunchball @rajatrocks #gamification #vatorspark
  28. 28. 28 @bunchball @rajatrocks #gamification #vatorspark
  29. 29. @bunchball @rajatrocks #gamification #vatorspark
  30. 30. 30 @bunchball @rajatrocks #gamification #vatorspark
  31. 31. Nitro for Salesforce > Performance Real-time Feedback Transparency Goal-Setting > Achievement Badges Leveling Up On-boarding & Mastery > Social Interaction Competition Teams @bunchball @rajatrocks #gamification #vatorspark
  32. 32. Good Gamification is… Personal Collaborative Rewarding @bunchball @rajatrocks #gamification #vatorspark
  33. 33. Rajat Paharia rajat.paharia@bunchball.com @bunchball @rajatrocks http://www.bunchball.com http://www.gamification.com@bunchball @rajatrocks #gamification #vatorspark
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