"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com At its core, Gamification is about motivating people. In this session, Bunchball's founder and Chief Product Officer, Rajat Paharia, will cover the key components of motivation, and discuss how gamification techniques align with these components to engage and motivate users, and drive business value.

1. Whoever figures out motivation, wins.
@bunchball @rajatrocks #gamification #vatorspark

2. Quotes that make me sad :(
“Gamification is bullshit.” – Ian Bogost
“Organizations ask for loyalty, but they reciprocate that loyalty with
shams, counterfeit incentives that neither provide value nor require
investment.“
“Sales people are like children.
They’re greedy, competitive and need
babysitting.“ - Badgeville
@bunchball @rajatrocks #gamification #vatorspark

3. Gamification != Manipulation
Gamification = Motivation
@bunchball @rajatrocks #gamification #vatorspark

4. What Motivates?
Autonomy
Mastery
Relatedness
Purpose
Progress
@bunchball @rajatrocks #gamification #vatorspark

5. > Autonomy
@bunchball @rajatrocks #gamification #vatorspark

6. > Mastery
@bunchball @rajatrocks #gamification #vatorspark

7. > Relatedness
@bunchball @rajatrocks #gamification #vatorspark

8. > Purpose
@bunchball @rajatrocks #gamification #vatorspark

9. > Progress
@bunchball @rajatrocks #gamification #vatorspark

10. Gamification
Performance
Achievement
Social Interaction
@bunchball @rajatrocks #gamification #vatorspark

11. > Performance
Real-time Feedback
Transparency
Goal-Setting
@bunchball @rajatrocks #gamification #vatorspark

12. > Achievement
Badges
Leveling Up
On-boarding & Mastery
@bunchball @rajatrocks #gamification #vatorspark

13. > Social Interaction
Competition
Teams
@bunchball @rajatrocks #gamification #vatorspark

14. The Dilemma of Bill Gates (part 1)
Windows Vista is behind … but testing Vista is hard,
schedule and we need so people don’t want to
employees to jump in and do it.
help test it…
@bunchball @rajatrocks #gamification #vatorspark

15. Microsoft’s Beta 1 Game
Test Windows Vista
Earn a b for installing “People were talking smack
beta, e for voting on a Your status visible to in the halls and bragging
version, t for running it everyone about their status on the
overnight, etc. leaderboards. VPs would
run into my office and yell,
‘Where’s my e? I earned it
last night!’”
resulted in
4x
participation
15 @bunchball @rajatrocks #gamification #vatorspark

16. Beta 1
> Performance
Real-time Feedback
Transparency
Goal-Setting
> Achievement
Badges
Leveling Up
On-boarding & Mastery
> Social Interaction
Competition
Teams
@bunchball @rajatrocks #gamification #vatorspark

17. The Dilemma of Bill Gates (part 2)
Office makes Microsoft How do I educate
billions of dollars every year, customers about the
but there are new power that Office
low cost alternatives coming provides?
to market.
@bunchball @rajatrocks #gamification #vatorspark

18. 18 @bunchball @rajatrocks #gamification #vatorspark

19. 19 @bunchball @rajatrocks #gamification #vatorspark

20. Ribbon Hero 2
> Performance
Real-time Feedback
Transparency
Goal-Setting
> Achievement
Badges
Leveling Up
On-boarding & Mastery
> Social Interaction
Competition
Teams
@bunchball @rajatrocks #gamification #vatorspark

21. The Dilemma of the Sales Manager
…but how do I
I know my employees
sustainably motivate
aren’t performing to
them in a scalable
their peak potential…
way?
@bunchball @rajatrocks #gamification #vatorspark

22. 22 @bunchball @rajatrocks #gamification #vatorspark

23. @bunchball @rajatrocks #gamification #vatorspark

24. @bunchball @rajatrocks #gamification #vatorspark

25. @bunchball @rajatrocks #gamification #vatorspark

26. @bunchball @rajatrocks #gamification #vatorspark

27. 27 @bunchball @rajatrocks #gamification #vatorspark

28. 28 @bunchball @rajatrocks #gamification #vatorspark

29. @bunchball @rajatrocks #gamification #vatorspark

30. 30 @bunchball @rajatrocks #gamification #vatorspark

31. Nitro for Salesforce
> Performance
Real-time Feedback
Transparency
Goal-Setting
> Achievement
Badges
Leveling Up
On-boarding & Mastery
> Social Interaction
Competition
Teams
@bunchball @rajatrocks #gamification #vatorspark

32. Good Gamification is…
Personal
Collaborative
Rewarding
@bunchball @rajatrocks #gamification #vatorspark

33. Rajat Paharia
rajat.paharia@bunchball.com
@bunchball
@rajatrocks
http://www.bunchball.com
http://www.gamification.com
@bunchball @rajatrocks #gamification #vatorspark