PPt on flipkart and what makes it tick!

1. Varun Athreya (1RV09IT065)
Department of IT, RVCE

2.  Intro
 Founders
 Flipkart Story
 Evolution of Logos
 Funding
 Acquisitions
 Why flipkart?
 Order Lifecycle
 Conclusion and References

3.  Flipkart went live in 2007 with the objective of making books
easily available to anyone who had internet access. They‟re
present across various categories including
movies, music, games, mobiles, cameras, computers, healthcare
and personal products, home appliances and electronics – and still
counting!
 With over 11.5 million book titles, 11 different categories, more
than 2 million registered users and sale of 30000 items a
day, they‟re one of the leading e-commerce players in the
country.
 Their success is largely due to their obsession with providing
customers a memorable online shopping experience. Be it Cash on
Delivery, a 30-day replacement policy, EMI options, free shipping -
and of course the great prices that they offer. Then there's
dedicated Flipkart delivery team that works round the clock to
personally make sure packages reach on time. For now they're
present in 27 lucky cities, but don't worry, plans are underway to
spread to many others.

4. Sachin Bansal and Binny Bansal

5.  Sachin Bansal
 CEO and Co-founder
 Sachin spent his early years in Chandigarh. He graduated from
IIT-Delhi with a degree in Computer Engineering. In 2006 he
joined Amazon.com in India which he later left to set-up
Flipkart.
 As CEO, Sachin oversees all the customer facing activities of
the company ranging from technology to marketing. He is also
in charge of Flipkart's corporate divisions which include the
finance and legal departments.
 An avid gaming enthusiast, Sachin likes to spend most of his
free time with his family

6.  Binny Bansal
 COO and Co-founder
 Born and raised in Chandigarh, Binny went on to get a degree
in Computer Engineering from IIT Delhi. He had a brief stint at
Amazon before taking the entrepreneurial plunge with
Flipkart.
 At Flipkart, Binny oversees all operational activities that come
into play from the time the customer places an order till the
time of delivery. This spans across divisions like
warehousing, logistics and customer support.
 A big fan of Salman Rushdie as well as Stieg Larsson's
'Millennium' series, Binny is also passionate about soccer and
NBA. An active sportsman, he used to captain his school
basketball and soccer teams.

7.  Flipkart,was established by Sachin Bansal and Binny Bansal
both are alumni of Indian Institute of Technology Delhi and
worked for Amazon.com before quitting and founding their
own company.
 Initially they used word of mouth to popularise their
company. Within two years through word of mouth of their
services, Flipkart became one of the top 100 Indian sites
and was credited for being India's largest online bookseller
with over 10 million titles on offer.
 Flipkart broke even in March 2010 and claims to have had at
least 100% growth every quarter since its founding.
 Flipkart employs over 3000 people.

8.  Also it had experienced 2 million unit sales and 4
million unique vistors per month with sales
growing at 25% per month, eyeing a $50 million
run rate as reported by TechCrunch.
 It‟s been about a year since Flipkart started
moving from being a pure bookstore to selling
mobiles/DVDs etc. Since then, Flipkart went for
a major brand makeover, making it look more
„upmarket‟.
 There has been large newspaper ads, TVCs and a
lot of web ads.

10.  Initially funded by the Bansals themselves with 4
Lakh(INR).
 Flipkart has since then raised two rounds of
funding from venture capital funds Accel India
(in 2009) and Tiger Global Management (up to
the tune of US$10 million) (in 2010).
 Private equity firms Carlyle and General Atlantic
are in talks to jointly invest about $150 million
to $200 million in Flipkart, according to sources.

11.  2010: “We Read”, a social book discovery tool.The
stated goal was to give Flipkart a social
recommendation platform for buyers to make
informed decisions based on recommendations from
people within their social network.
 2011: Mime360, a digital content platform company.
 2011: Acquired the rights to Chakpak‟s digital
catalogue which includes 40,000 filmographies, 10,000
movies and close to 50,000 ratings. Chakpak.com is a
Bollywood news site that offers updates, news, photos
and videos.

13. Discoverablity
 SEO
 “We Do Not Sell Used Books” tagline.
“We DO NOT sell old books or used
books. All the books listed at
Flipkart.com are new books.
The books listed at Flipkart.com are
NOT available for free download in
ebook or PDF format....”

14. Payment
 cash on delivery.,..
 auto redirection to banking site...
Inventory...
 Not like only when an order is placed
they get the product.The products are
all there in the godown. When u order u
get it after the specified number of
days. Strictly abide by “never promise
something that u don't have” rule.

15. Delivery..
 Most similar looking envelopes are never delivered
thinking that it is a marketing package and no one
would track it. They would be willing to bargain on
rates but would never say anything about the
service. Paying a premium may not solve the
problem always.
 Flipkart is seen delivering through their own
delivery boys in Bangalore and at times within 12hrs
from order.
 Flipkart is looking to build its own courier company.
The recent $20Mn funding from Tiger Global was
only part of a larger sum they are known to be
raising.

16.  Flipkart has offices, warehouses and customer
service centers across India. Warehouses are
located in the following cities, often near
airports.
 Bangalore
 Chennai
 Delhi
 Hyderabad
 Mumbai
 Noida
 Pune
 Kolkata

17.  Flipkart has added a prepaid Wallet feature to its
e-commerce platform that allows shoppers to
store money on the site and use it to purchase
items, without having to reach for their credit
card for each transaction, according to a
MediaNama report.

19.  Attract users to the site
 Family, Friends, SEO, SEM,WoM, Brand Building
 Provide selection
 Make it easy to Find & Discover products
 Provide details to evaluate a product
 Description, Specifications, UGC
 Price well
 Have to be competitive to the most obvious
options
 Provide convenient payment options
 Online, COD
 Confirm payment

20.  Get the item
 Procure from Supplier (Just-in-time) (Supplier selection)
 Keep Inventory (Inventory Prediction, Planning)
 Clean & Check for sanity
 Pages missing, MRP printed lesser than told to you
 Pack the item
 Tamper proof, weather proof, breakage proof
 Select courier & hand-over
 Courier performances vary across regions a LOT
 Get tracking id & communicate to customer
 Follow-up for timely delivery
 Take care of returns (faulty product/user changes their
mind)
 Minimize returns

21.  No glamour – this is dhanda and very traditional
at that.
 Your competition is on SP road and Chandni
Chowk.
Dealing with suppliers:
> Signing agreements with suppliers
> getting them to share data feeds
> getting them to fulfill your orders
 Dealing with Payment Gateways
 Setting up & operating large warehouses
 Dealing with Couriers
 People may not be as forthright & honest

22.  Flipkart, the first billion dollar Internet company from
India(going by 2015 estimates )is by far the leading
online store in the nation.
 Now that Amazon is reportedly entering India in early
2012, this news becomes even more
significant, considering that Amazon has
previously, and unsuccessfully, tried acquiring the
company, with Flipkart demanding a very high buyout
price.
 With online retail industry in India pegged to reach
$1.5 billion (2015), sources suggest that e-commerce is
just hotting up in India and we may soon seen many

23.  Wikipedia
 The Next Web
 Flipkart
 Slideshare