11. SWOT Analysis
Opportunities
• Room for growth.
• If popularity increases, create a website.
• Targeting customers- fashion cautious groups.
• Brand expansion if clothing sells.
• Increase in Men’s clothing brands.
• Charity works provides opportunities to reach more
people that would not shop here.
• State expansion if successful.
• Use of “real” models.
Threats
• Midland is a thriving area, potential competitors may
open up.
• Potentially could be bad to only carry items in one of
each size.
• Accessibility to online retailers like Nordstrom’s,
Bloomingdale’s, etc.
• Set Mode Classique apart from these big name retailers.
• More loyalty and awareness of these big retailers.
• Hard to convert customers to a small boutique.
• People in Midland don’t like change.
Strengths
• Only high-end store in the area.
• Industry Expertise.
• Personalized to your needs and wants. (Portfolios)
• High quality clothing.
• Wide range of clothing.
• Organized Store.
• Excellent Customer Service.
• Mini coffee bar.
• Variety of brands.
• Charity work.
• Uniqueness and Exclusivity.
Weaknesses
• Midland is a hard community to get approved for
business.
• Difficult to manage all the lines of products,
inventory, and small number of staff.
• Customer Service may be difficult during busy times
because of few workers.
• Leading to poor store presentation if not enough
help.
• Quality and price range will only be appealing with
those customers that have money to spend.
• No website.
21. Philanthropy
Against the Grain
Educating and Empowering women,
men, and children with a poor history.
American Cancer Society
Collaborating with cancer related
organizations throughout the world to
find a cure.
