Podium Market Fashion Group is a Russian retailer with multiple divisions including Podium Fashion stores, Podium Jewellery, Podium Home Interiors, Podium Sport, and Podium Market. Podium Market is the main division and operates department stores across Russia offering affordable luxury and high-street fashion brands. It has developed its own private label called Belucci and focuses on coats, dresses, and pants made from high quality materials at affordable prices. Podium Market aims to meet customer needs and trends through its brand and product selections.

2. PODIUM Fashion (luxury boutique stores)
PODIUM Jewellery
PODIUM Home Interiors
PODIUM sport
PODIUM market
PODIUM market kids
Podium Market Fashion Group first store opened its doors in 1994, in the
historical center of Moscow. Since that time company has developed many
directions which includes:

3. Ñ òå÷åíèåì âðåìåíè PODIUM market çàïóñòèë è ðàçâèë
îñíîâíûå íàïðàâëåíèÿ, òàêèå, êàê:
PODIUM Fashion
PODIUM Jewellery
PODIUM Sport divisions
PODIUM market
PODIUM market is the main fast growing direction of the company. It is a
chain department store with a perfect choice of brands: from international fast
fashion to affordable luxury brands and Russian designers. PODIUM market
concept is based on simple fact: an opportunity to buy fashionable brands of
high quality without spending great amount of money. PODIUM market
targets in a wide audience: from young people with pro-active attitude to
more conservative PODIUM market clients. PODIUM market is the only
Russian retailer who can successfully operate in different locations with the
ability to be flexible to changes in three main directions: affordable luxury,
high street fashion and private labels.

4. Ñ òå÷åíèåì âðåìåíè PODIUM market çàïóñòèë è ðàçâèë
îñíîâíûå íàïðàâëåíèÿ, òàêèå, êàê:
PODIUM Fashion
PODIUM Jewellery
PODIUM Sport divisions
PODIUM market
PODIUM market is a first multiband «affordable luxury» store in Russia. It's philosophy is to offer high quality designer brands at reasonable prices. The ultimate
«mix and match» concept includes brands like Maje, Sandro, Claudie Pierlot, Whistles with more «democratic» or high-street fashion Libertine-Libertine, Selected,
Maison Scotch, Scotch Soda, etc.
CONCEPT

5. Ñ òå÷åíèåì âðåìåíè PODIUM market çàïóñòèë è ðàçâèë
îñíîâíûå íàïðàâëåíèÿ, òàêèå, êàê:
PODIUM Fashion
PODIUM Jewellery
PODIUM Sport divisions
PODIUM market
PODIUM market is always trying to meet needs of its customer depending on his demand, climate conditions, latest trends and purchasing capacity. In 2012 the
first private label called Belucci was founded.
Belucci collection consists of wide assortment of coats, dresses, skirts and pants and addresses to a modern woman who has to combine in her life work, style and
comfort.
Strong side of Belucci brand is a wide range of coats (from classic to oversized designer styles). The main advantage of Belucci outwear is high quality fabrics, such
as wool, cashmere, angora which combine with affordable price due to local production (all products are made in Russia). Despite the economic slowdown, Belucci
sales in 2015 remained strong and provided 20 % growth. Currently, Belucci is 24 % of total women apparel sales.
PRIVATE LABELS

6. Ñ òå÷åíèåì âðåìåíè PODIUM market çàïóñòèë è ðàçâèë
îñíîâíûå íàïðàâëåíèÿ, òàêèå, êàê:
PODIUM Fashion
PODIUM Jewellery
PODIUM Sport divisions
PODIUM market
Each PODIUM market store is a modern lifestyle-shopping destination which combines not only unique brand list but also modern store design and unforgettable
shopping experience due to personal staff assistance.
PODIUM market operates store spaces from 2000 up to 7000 sq. m. in biggest cities of Russia.
Stores and boutiques are situated in large shopping malls and freestanding buildings:
PODIUM market,
Shopping Mall Modny Season, 2,
Okhotny Ryad Street, Moscow.
The first flagship store.
Floor area of 6700 sq. m.
Launched in February 2012.
PODIUM market,
Multifunctional Trade Center Europark, 62,
Rublyovskoe Highway, Moscow.
Floor area of 2000 sq. m.
Launched in October 2013.
PODIUM market,
Shopping Mall RIO, 109,
Leninsky Avenue, Moscow.
Floor area of 2400 sq. m.
Launched in August 2014.
LOCATION

7. Ñ òå÷åíèåì âðåìåíè PODIUM market çàïóñòèë è ðàçâèë
îñíîâíûå íàïðàâëåíèÿ, òàêèå, êàê:
PODIUM Fashion
PODIUM Jewellery
PODIUM Sport divisions
PODIUM market
Kazan
• the capital of Tatrstan Republic
• the center of education
• tourist destination
• the sports capital
PODIUM market,
2, Pushkina Street, Kazan.
Floor area of 10000 sq. m.
Launched in March 2014.
Krasnodar
• big economic and historical city
• well-doing region
• touristic destination
PODIUM market, OZ Mall, 2,
Krylataya Street, Krasnodar.
Floor area of 2700 sq. m.
Launched in March 2015.
LOCATION

8. Ñ òå÷åíèåì âðåìåíè PODIUM market çàïóñòèë è ðàçâèë
îñíîâíûå íàïðàâëåíèÿ, òàêèå, êàê:
PODIUM Fashion
PODIUM Jewellery
PODIUM Sport divisions
PODIUM market
STORES

9. Ñ òå÷åíèåì âðåìåíè PODIUM market çàïóñòèë è ðàçâèë
îñíîâíûå íàïðàâëåíèÿ, òàêèå, êàê:
PODIUM Fashion
PODIUM Jewellery
PODIUM Sport divisions
PODIUM market
POSITIONING

11. DESIGUAL
ELEVEN PARIS
ESSENTIEL
FRANKLIN & MARSHALL
FURLA
GANT RUGGER
GAT RIMON
GENIE EUGENIA KIM
HERSCHEL
HOBBS
HOSS INTROPIA
ICHI
ISABEL MARANT ETOILE
KATYA DOBRЯKOVA
KURT GEIGER
LA ROOM
LEON & HARPER
LEVI’S
LEVI’S MADE & CRAFTED
LIBERTINE-LIBERTINE
(+) PEOPLE
ADIDAS
AMERICAN RETRO
AMERICAN VINTAGE
ASH
BELUCCI
BIMBA Y LOLA
BRIGITTE BARDOT
BRONX
CANADA GOOSE
CASTANER
CLAUDIE PIERLOT
COCCINELLE
CONVERSE
CP COMPANY
CURRENT ELLIOTT
CYRILLE GASSILINE
DENIM & SUPPLY BY RALPH LAUREN
DES PETITS HAUTS
LINDBERGH
MAISON SCOTCH
MAJE
MARC ELLIS
MARKUS LUPFER
MES DEMOISELLES
MICHAEL BY MICHAEL KORS
MOODS OF NORWAY
NEW BALANCE
NIKE
ODRI
ORLA KIELY
PAJAR
PAUL & JOE SISTER
MARINA RINALDI
PETIT BATEAU
POLO RALPH LAUREN
PRETTY BALLERINAS
SACAI LUCK
SANDRO
SANDRO HOMME
SCHUTZ
SCOTCH & SODA
SEE BY CHLOE
SEE U SOON
SELECTED
SESSUN
STELLA FOREST
STUDIO POLLINI
T BY ALEXANDER WANG
TED BAKER
TOMMY HILFIGER
TOSCA BLU
TWIN SET
VERO MODA
WHISTLES
WILDFOX
ZADIG & VOLTAIRE
SELECTED PODIUM MARKET BRAND LIST

13. PODIUM market kids offers carefully selected
brands of best Russian and European children
apparel. High quality clothing at affordable prices is
always not an easy task, but with PODIUM market
kids, it has become much easier. You can find all
the latest fashion trends made from eco-friendly
materials that can reveal the identity of your child
and help to find his or her own style. Dreams of
parents and their children come true. In addition to
clothing, footwear and accessories Podium Market
kids offers a huge range of toys, educational games
and books for all age groups.

14. 120% LINO
ADIDAS
AMERICAN OUTFITTERS
ANTONY MORATO
ATLANTA MOCASSIN
BAMBAM
BIKKEMBERGS
BLEU COMME GRIS
BOWS ART
C PETULA
CDEC BY CORDELIA DE
CASTELLANE
CONGUITOS
CONVERSE
DIESEL
EBOUND
ELEVEN PARIS
ELI
EMOI
FLORSHEIM
GRUNT
HALABALOO
HARTFORD
HAVAIANAS
HERSCHEL
HUCKLEBONES
JE SUIS EN CP
KENZO
KIDDO
KNOT
LE BERET FRANCAIS
MINI RODINI
MINNETONKA
MORLEY
NATURAL WORLD
NIKE
PAEZ
PEBBLESTONE
PETIT BATEAU
PIPI & PIPU
RACOON
RALPH LAUREN
SCOTCH & SODA
SILLI&RIDICULOUS
STELLA MCCARTNEY
TIMBERLAND
TNY BY TINNI SHOES
TOMMY HILFIGER
TROIZENFANTS
TUMBLE'N DRY
UMI
ZATCHELS
ZONA CENTRO
SELECTED PODIUM MARKET KIDS BRAND LIST

15. PODIUM sport stores are for those people who prefer
active lifestyle and cannot imagine their day without a
workout. The best brands of functional sport clothing,
combining not only advanced technology, innovation in
the textile industry, impeccable level of comfort and
high performance, but also original designs and flawless
style.
In 2015, PODIUM market opened the unique in the
whole world corner StellaSport presented out of
ADIDAS stores. It is located in the flagship store
PODIUM market Modny Season shopping mall.

16. 2XU
ADIDAS BY STELLA MCCARTNEY
ADIDAS STELLA SPORT
ADIDAS RUNNING
ASICS
CEP
CRAFT
COMPRESSPORT
EISBAER
HEROINE SPORT
HARBINGER
KORAL ACTIVEWEAR
MICHI
MIZUNO
NIKE
NEWTON
ODLO
OAKLEY
REEBOK
STRIDERS EDGE
SHOCK ABSORBER
SKINS
XTENEX
ZOGGS
ZOOT
ZERO RH+
PODIUM SPORT SELECTED BRAND LIST

17. One of directions of PODIUM market Menswear division is a special menswear area called Concept Space. It is inspired by idea of creating a special place with exceptional
brand mix addressed to open -minded, extraordinary, young and creative people. Every garment selected for “Concept Space” is unique and combines experimental designs,
edgy ideas and fine quality. Besides, the prices are always reasonable and affordable, which allows to create a special and avant-garde look avoiding extra expenses.
The brand mix selected for the area consists of the most progressive and independent brands including Army of Me, Uniforms for the Dedicated, Math, P4F etc.
MEN’S CONCEPT SPACE in PODIUM market MODNY SEASON shopping mall

18. PODIUM market comes out for multichannel retailing: this means not only five offline stores, but also online store. www.podium-market.com delivers clothes, shoes and
accessories to any Russian city. Best brands of high quality at affordable prices become even more affordable to all fans of stylish clothing. No matter how many kilometers
separate you from PODIUM market stores. A wide range of women, men and kids’ goods is presented on www.podium-market.com. Since recently, customers can purchase
sport goods on personal page of PODIUM sport podiumsport.ru.
E-COMMERCE

19. PODIUM market is actively using SMM technologies . At the moment all units of Podium Market Fashion Group has accounts in three main social networks:
- Instagram
- Facebook
- Vkontakte
SOCIAL MEDIA

20. PODIUM market has strong event marketing strategy. Most of events happening in each PODIUM market store throughout a year become signature events that customers are
waiting for during a year. They are enormously covered by mass media and press due to huge amount of celebrities visiting each of them. All these becomes possible thank
to strong and professional PR team of the company which back up any event organized by PODIUM market.
STRONG MARKETING EVENTS

21. CHARITY
PODIUM sport constantly provides partner support to various sporting events and races.
The outstanding charity race called «Running Hearts" took place in Gorky Park on 16th of May 2015. The organizers of the race: Natalia Vodianova and Polina Kitsenko, the
Foundation for children "Naked Hearts", Podium market, general sponsors and partners Adidas and Coca-Cola, with a support of Guerlain company. Department of culture of
Moscow and Gorky Park also supported the race. The record number of Olympic Champions participated in the amateur race. This has never happened before in modern
history - all together they have 28 Olympic medals. Stars of theatre and cinema, journalists, businesspersons and other media personality became runners for this day. Running
hearts managed to collect a record amount of funds in history of Russian races, which comprises to more than 12 million rubles. The "Running Hearts" is the only totally
charitable sport race in which all raised funds and sponsorship packages go for the charity, to the Foundation for children "Naked hearts". This Foundation organizes summer
trainings and support for children which need specific approach due to uncommon ways of their growth: due to autism and down syndrome.