P&G

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P&G

  1. 1. 3C’S OF P&G DIMPLE
  2. 2. NEW LOGOOLD LOGO
  3. 3. PROCTER & GAMBLE• Established Year 1837• Head Quarter Ohio, Cincinnati, USA• Industry Type Consumer goods• Sales Number About $ 83,680 billion• Product Available Over 80 countries• Category Skin care, Hair Care, House Care, Health Care, Oral Care, food…etc• Brands 300 brands• Employee Numbers 127,00 to 12900• Board chairman and CEO Robert A. McDonald• Global Technical Centers 28• Billion US dollar Brands 24• Listed in NYSE, Dow Jones, B&S 500
  4. 4. Mission“We will provide branded products and services of superior quality and value that improve the lives of the world’s customers, now and generations to come”Vision“Be,and be recognized as,the best consumer products and services company in the world”Values•Intergrity•Leadership•Ownership•Passion for Winning•Trust
  5. 5. SWOT Analysis Strength Weakness Opportunities Threats• Strong Focus • Distribution • New market • Competitors on Research channel. segment • Price wars and • Lack of canning • Internet. • Not patentable. Development. or packaging. • More • Regulatory• Leading • Undifferentiated distribution environment market position products or channel • Global• Diverse market services. • Expansion in Economic portfolio • Increasing developing Conditions• Strong brand instances of markets • Counterfeit portfolio product recalls. • Future growth goods• High-quality • Dependent on Plans product, quality Wal-Mart and • Growing Indian processes and other store for FMCG market procedures . majority of its revenue
  6. 6. Marketing Mix Price Product Target Promotion Market Place
  7. 7. Line of ProductsBeauty and Grooming• Always • Fekkai • Nice n Easy• Camay • Nioxin • Fusion• Crest • Olay • Ghost • Old Spice• Anna Sui • Gillette • Oral – B• Aussie • Gucci Fragrances • Vidal Sasson• Braun • HUGO BOSS • Pantene• Christina Aguilera • Head & Shoulders Perfumes • Pert • Herbal Essences• Clairol Professional • Blue • Ivory• Cover Girl • Puma • Lacoste Fragrances• DDF • Rejoice • MACH 3• Dolce and Gabbana • SK-II Cosmetics Fragrances • Naomi Campbell • Safeguard• Dunhill Fragrances • Natural Instincts • Scope/Scope 4• Escade • Venus • Sebastian Professional• Wella • Seceret • Tampax
  8. 8. Contd…Household Care• Ace • Dura Cell • Swiffers• Align • Era • Tide• Ariel • Eukanuba • Vicks• Bold • Febreze• Bounce • Gain• Bounty • Lams• Cascade • Joy• Charmin • Luvs• Cheer • Metamucil• Clearblue • Mr. Clean• Comet • Pampers• Dash • Pepto – Bismol• Dawn • Prilose – OTC• Dreft Laundry • Puffs
  9. 9. BCG Matrix For Family of ProductsThere are three category of • Household careproduct line of Procter and – ArielGamble company. – BountyBCG Matrix can be applied in – Mister Cleanfor each product line. • Health and well being• Beauty and Grooming – Brauna – Olay – Oral-B – Wella – Gillette – Cover girl – Head n Shoulder – Dolce n Gabbana – Herbal Essence – Hugo Boss – Old Spice – Pantene – Pampers – Oral – B – Vicks – Whisper
  10. 10. 5 Force Model1. Threat of New Entrants 3. Bargaining of suppliers• Medium – can be easy to enter • Low the market but hard to be successful, at least on a large 4.Threat of substitute scale products• It can be difficult to • Low obtain shelf space in stores 5. Intensity of rivalry2. Bargaining power of buyers • High – many powerful• High and increasing due to competitors large retailers such as Wal- Mart• Wal-Mart could account for up to one third of global sales by the end of the decade
  11. 11. CustomersTargeted Customers• Women• Men• B2BLoyalty – meets the needs of the consumers by coming up with newinnovations and retails the loyaltyPreference – depends on the pricing of the product and the featuresPurchase Behavior – depends on the product to productPotential Customers – All age group
  12. 12. Competitors
  13. 13. Competitors• Response• Substitutes• Response to Innovations and New product launch• Substitutes to the range of products
  14. 14. Annual Turnover of Past 3 Years• 2011-2012 – $83.6 billion• 2010-2011 – $82.5 billion• 2009-2010 – $78.9 billionThe percentage change in the revenue• From 2009-2010 to 2010-2011 – 4.56%• From 2010-2011 to 2011-2012 – 1.33%*Source Annual Reports of P&G
  15. 15. Market Share• P&G – 11,946,172• Unilever – 1,702,724• Johnson & Johnson – 8,965190• Kimberly Clark – 2,137,304 NYSE S&P 500• P&G – $ 70.7 • P&G – $ 18.33• Unilever – $ 37.04 • Unilever – $ 36.95• Johnson & Johnson – $ 71.14 • Johnson & Johnson – $ 70• Kimberly Clark – $ 82.75 • Kimberly Clark – $ 2.43 Source NYSE & S&P500
  16. 16. Reference• www.pg.com• www.nyse.com• S&P 500• en.wikipedia.org
  17. 17. Thank You

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