Does your property have an effective story to tell? Learn why it's important for you to create visual content and how you can use it to build a successful story that engages with travel shoppers from VP of Marketing & Customer Experience at Leonardo, Joey Egan.
This presentation was delivered at CLIA, the California Lodging Expo and Conference, in December 2015.
16. What Do Travel Shoppers Care About?
They want to “see” what is unique about your hotel,
they want to “see” your rooms, and they want a deal!
17. 1. Guest Rooms
2. Restaurant
3. Recreation
4. Lobby
5. Map
6. Business Center
7. Pool
8. Amenity
9. Exterior
10. Bar/ Lounge
Viewed Images
on Travel WebsitesTop 10
18.
19. 1. What’s your objective?
2. What makes your property
unique?
3. What differentiates your
property from the competition?
4. Who’s your ideal guest?
5. What are travelers already
saying about your property?
5 Questions to Help You Find Your Story
DO WE NEED TO EDIT? INCLUDE THE STATS…
We process visuals 60,000 times faster than text
90% of information that gets transmitted to our brains is non-verbal
65% of us are visual learners
Source: Hubspot http://blog.hubspot.com/marketing/visual-content-marketing-infographic
Source http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/
Update based on slide
Consumers care about 3, wait….no…..4 things
What makes your hotel unique/different to make my trip more fun, comfortable or efficient
What the rooms looks like (bed, desk, sitting area, bathroom, amenities)
What kind of deal can I get
Optimized visual experiences across devices
Use this, but create a unique slide for each
We probably need a different graphic to be closer in line with the scripot
Henry Ford democratized the automobile
Made available to the many, not the fortunate few
That’s now happening in hospitality too.
Lower barriers so that more people can participate in world class digital marketing