Moya Ojarigi outlines a formula for using blogging to promote hotel hospitality. The formula involves highlighting the hotel's best features, promoting its premier status through education, appealing to guests' intellect by educating and inspiring them about the brand, building brand brilliance by sharing innovations, allowing guests to virtually experience excellence through video blogs, and establishing strong brand loyalty by highlighting how staying elsewhere would require sacrifice. The document recommends hotels call for a marketing audit to help implement an effective blogging series.

1. Moya Ojarigi
Principal, Hospitality Influencer Platform
Blogging

2. Creates A Formula for good Hospitality
Tell your guests why it's important to experience your hotel!

3. Highlight Your Best
Tell your guests why you are the best at what you do!

4. Premiere Status
You let your guests know why you are the premiere place to be through education. For example if you are
an Oceanside hotel: 10 benefits of the ocean.

5. Appeal to Intellect
Educate, inform, and inspire your guests on your brand to increase lifetime value of guests and hotel's
perceived value.

6. Build Brand Brilliance
Your guest want to know about your brilliant innovations. Tell them how it benefits them and your in!

7. Experience Excellence
Through a vlog (video blog) allow your guests to virtually experience what makes you excellent!

8. Location, Loyalty, Loyalty
Once your guests have made a decision to go to your location your blog would have created such a strong
brand loyalty they wouldn't dare stay anywhere else!

9. Settle Sacrifices
Every time your guest makes a decision they are sacrificing something. So use your blog to layout how the
benefits out weigh the sacrifices. For example, your hotel is rural list top 10 reasons long drives are
therapeutic.

10. Want help putting together an amazing Blog Series?
Call us for a 30 minute complimentary social media marketing audit, 1-888-340-1702.
www.hospitalitysocialmediamanager.com