eHarmony – Going Global NOAH Conference, November 2011
Who we are...• Founded in 2000 by Dr Neil Clark Warren• Pioneer brand - evolved market with a truematching service• Business model – matchmaking, not picturesand profiles; $200m+ revenue• International: • Organic: UK, AU, Brazil, Japan • Significant investment in eDarling in Europe•Competitors: • Match/Meetic, Parship, Elitepartner • Increasingly fragmented mobile and social landscape of dating players
Going Global: Getting Started…• Which markets? Why eHarmony chose Brazil and Japan for organic...• Organic vs. JV/Licensing vs. Minority Investment - Pros/ Cons of each• Key considerations and challenges: – Local offices – Hiring – Local talent – Creating a global culture and company• Can you keep perspective on the long-term? The road to profitability can be a long and tricky one...
Sales & Marketing: The Key Issues…• Global or Country by country? Can one size fit all?• Launch smart: validating a customer proposition in a new market• Brand: How local do you really need to be?• It’s a channel story….