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© Lakestar 2011   2
© Lakestar 2011   3
© Lakestar 2011   4
eHarmony – Going Global

 NOAH Conference, November 2011
Who we are...

• Founded in 2000 by Dr Neil Clark Warren

• Pioneer brand - evolved market with a true
matching service

• Business model – matchmaking, not pictures
and profiles; $200m+ revenue

• International:
    • Organic: UK, AU, Brazil, Japan
    • Significant investment in eDarling in Europe

•Competitors:
    • Match/Meetic,   Parship, Elitepartner
    • Increasingly fragmented mobile and social
    landscape of dating players
Going Global: Getting Started…


•   Which markets? Why eHarmony chose Brazil and Japan for
    organic...

•   Organic vs. JV/Licensing vs. Minority Investment - Pros/ Cons of
    each

•   Key considerations and challenges:
     – Local offices
     – Hiring – Local talent
     – Creating a global culture and company


•   Can you keep perspective on the long-term? The road to
    profitability can be a long and tricky one...
Sales & Marketing: The Key Issues…

•   Global or Country by country? Can one
    size fit all?

•   Launch smart: validating a customer
    proposition in a new market

•   Brand: How local do you really need to
    be?

•   It’s a channel story….
© Lakestar 2011   9

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5 - eHarmony Presentation Noah Conference 2011

  • 1.
  • 5. eHarmony – Going Global NOAH Conference, November 2011
  • 6. Who we are... • Founded in 2000 by Dr Neil Clark Warren • Pioneer brand - evolved market with a true matching service • Business model – matchmaking, not pictures and profiles; $200m+ revenue • International: • Organic: UK, AU, Brazil, Japan • Significant investment in eDarling in Europe •Competitors: • Match/Meetic, Parship, Elitepartner • Increasingly fragmented mobile and social landscape of dating players
  • 7. Going Global: Getting Started… • Which markets? Why eHarmony chose Brazil and Japan for organic... • Organic vs. JV/Licensing vs. Minority Investment - Pros/ Cons of each • Key considerations and challenges: – Local offices – Hiring – Local talent – Creating a global culture and company • Can you keep perspective on the long-term? The road to profitability can be a long and tricky one...
  • 8. Sales & Marketing: The Key Issues… • Global or Country by country? Can one size fit all? • Launch smart: validating a customer proposition in a new market • Brand: How local do you really need to be? • It’s a channel story….