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UBD Media Kit 2012
 

UBD Media Kit 2012

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Media kit for Un Buen Doctor, the Midwest's only health magazine targeting the Hispanic community

Media kit for Un Buen Doctor, the Midwest's only health magazine targeting the Hispanic community

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    UBD Media Kit 2012 UBD Media Kit 2012 Document Transcript

    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Introduction Overview Introduction XX Un Buen Doctor (UBD) is a monthly bilingual (Spanish and English) health magazine Key Facts published by CMO, Inc. This family-oriented print publication is accessible for free in our website: www.UnBuenDoctor.com. It is currently the only free healthcare Editorial media providing timing health information to the Hispanic/Latino community. Content Editorial Vision Calendar XX UBDs vision is to be a trustful and reliable source of health information. Sizes & specs XX To provide to the Hispanic community easy access to useful/practical and accurate health and medical information. Rate Card & Deadlines Mission Readers Demographics XX To deliver linguistically, culturally appropriate information on key nutrition, lifestyle and other health promotion and disease prevention topics as a way of Circulation improving the health-quality of life of Hispanics/Latinos. City Map XX To promote dialogue about Hispanics/Latinos social and health disparities through publication of articles on health policies (e.g., health care reform). Distribution XX To facilitate the promotion and marketing of health and human services to the Hispanic/ outlets/zips Latino community. XX Promotion of health related products and services to the Hispanic consumer. KEY STRATEGIES XX Publish easy-to-understand information on complex health, nutrition and lifestyle practices of Hispanics/Latinos of diverse backgrounds, nationalities or origins. XX Promote health professional educational opportunities in the Hispanic community. XX Report on relevant social, economic and political news related to health and medical care. XX Inform the community about important events by providing a community calendar of key health related activities, products or services. The National Association of Hispanic Publications’ XX Promote trust & editorial integrity through effective media channels of information. 2011 José Martí Publishing Awards XX Provide an effective, efficient, credible and affordable media & marketing vehicle for businesses to market and promote their products and services to the Hispanic The National Association of Hispanic Publications, founded in 1982, has held these community. - and they have grown to become the most important and awards annually since 1989 Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor Vivir Hispanic media awards 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo a Healthier Cobian, Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Key Facts LATINOS... Introduction Prefer MAGAZINES Key Facts XX 75% of Hispanic/Latino readers prefer magazines. XX For Hispanic consumers, magazines are viewed as credible sources of valuable Editorial information. Content XX Magazines provide the most practical advice and makes them feel “smarter”. Editorial Calendar TRUST MAGAZINE ADVERTISING Sizes & specs Of Latinos.... Rate Card & Deadlines XX 73% say that magazine advertising gives them good ideas about what to buy. XX 54% believe magazine advertising provide them with something they can’t find Readers in TV, radio, internet or other media. Demographics XX 43% trust magazine advertising compared to TV (38%). XX As a result, - Magazines provide higher rate of captive audience, compared to Circulation Radio, TV or Newspapers. City Map Distribution outlets/zips ARE PROACTIVE IN THEIR HEALTHCARE XX Hispanic/Latinos are most likely to visit health or medical care facilities. They are second only to White non-Hispanics; 10% greater than Asian-Americans and 20% higher than African-Americans. XX Hispanic/Latinos are in the top 10 in buying most common over the counter health and beauty products XX They are most likely to have selective surgery services (primarily plastic & corrective surgeries). Are UPWARDLY MOBILE XX Hispanic/Latino estimated population growth is 126.4% from 1999 to 2012. The National Association of Hispanic Publications’ XX They are expected to be reaching a spending power of $1.2 trillion by 2012/2013. 2011 José Martí Publishing Awards that there are 50 million+ Hispanics/Latinos in the U.S. XX It is currently estimated population. Two million+ currently living in the Chicagoland area. The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the SimmonsinMarket Research 2011, will honor2008; Hispanic Latino Market Profile/ Vivir Hispanic media awards Tropicana Hotel Las Vegas from October 19-22, 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications.2010;working judges for this year’s awards were Robert Alanez, Martin Sources: U.S. sensus, The hard Bureau, For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, MPA, 2008;Gomez, Myriam Grajales Hall,Study 2006; Mimi Lozano, Sylvia Mendoza, Guillermo 2006; PEW Hispanic, 2008 Readership a Healthier Cobian, José Galvez, Ignacio Synovate/MPA Jen Cullerton Johnson, Prevention/Men’s Health, Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Institute Study, 2008 The awards were produced by Kirk Whisler. A 240 page book of the 268 Tobar, Luis Torres, and Francisco Vasquez. winners is available at $25 from www.WPRbooks.com. A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Editorial Content What is Un Buen Doctor Magazine? XX Un Buen Doctor Magazine is a specialized - easy to read - consumer publication that provides sensitive and culturally relevant content about Health, Beauty, Introduction Nutrition, Wellbeing, Life Style trends, Education, Career Opportunities and quality of life for the Hispanic community. Key Facts XX The following Targeted Editorial Sections are designed to properly inform our readers and have created an above average captive and loyal readership audience Editorial comprised of key decision makers in the marketplace: Content HEALTH – Salud Editorial XX This section provides extensive reports related to most aspects of Healthcare. It Calendar includes articles written by doctors and specialist covering a variety of health fields; interviews, new research and useful findings at the local, regional and Sizes & specs national level. Featuring prevention, interventional and other practices for treatments of common and rare medical conditions. Dental health and oral care Rate Card articles are included in this section. & Deadlines BEAUTY – Belleza Readers XX Relevant Articles and tips about Beauty and Wellbeing. Applications and benefits Demographics of Esthetic Surgeries, Massages and complete body care from head to toe. We include substantial emphasis on Diets, Exercises and the art of Fashion & building Circulation self-esteem for today’s Latinas and Latinos. City Map NUTRITION – Nutrición Distribution XX All about healthy foods, nutrients and vitamins your body needs for an optimal outlets/zips performance and to live a healthier life. Newest products, recipes and tips to survive today’s hectic life style. LIFE STYLE – Vida y Cultura XX Articles and reviews related to Entertainment, Shows, expanded coverage on Music releases and popular Concerts, Movie Reviews, TV and Physical Activities. YOUR FUTURE – Tu Futuro In-depth reviews and reports on Educational Institutions & Academic Curriculums XX dedicated to serve the Healthcare Industry. Market Trends, Professional Opportunities and Careers Outlook for each related field. XX Jobs and Career Advancement Offers and Postings in the Healthcare market place. The National Association of Hispanic Publications’ 2011 José Martí Publishing Awards Special Edition themes • Local Hospitals The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and • Medical Doctors Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor Vivir Hispanic media awards Nuestra 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Senior Services a Healthier Cobian, • Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo • Plastic Surgeons Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, LuisGente Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. • Chiropractic Providers* • Dental Providers *New for 2012 Edition A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Editorial Calendar Month Theme Introduction Key Facts Editorial Content Editorial Calendar Special Edition Chiropractic Providers Sizes & specs Rate Card & Deadlines Readers Demographics Circulation City Map Distribution outlets/zips Special Edition Local Hospitals The National Association of Hispanic Publications’ 2011 José Martí Publishing Awards Special Edition Senior Services The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and Para Vivir Saludable comprehensive Hispanic media awards in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin For a Healthier Life Castro, Carlos Cisneros, Mario Cobian, Nora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Editorial Calendar Month Theme Introduction Key Facts Editorial Content Editorial Calendar Special Edition Medical Doctors Sizes & specs Rate Card & Deadlines Readers Demographics Circulation City Map Distribution outlets/zips Special Edition Plastic Surgeons The National Association of Hispanic Publications’ 2011 José Martí Publishing Awards The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011Dental Providers Las Vegas from October 19-22, 2011, will honor Vivir Hispanic media awards Special Edition NAHP Convention at the Tropicana Hotel in 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo a Healthier Cobian, Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Sizes & Specs Format.......................................... Standard Glossy Magazine 8 ½ by 11” Language.................................... Spanish & English Introduction Coverage..................................... Chicago DMA Circulation............................... 30,000+ Key Facts Frequency.................................. Monthly Distribution............................. 1,800+ Outlets (City & Suburbs) Editorial Publication Date................... First Week of Each Month Content Single Copy Price................. Free *Space Reservation Date .... On the 2nd Thursday of the Month Prior to Publication Date Editorial *Material Deadline ............. 3rd Thursday of the Month Prior to Publication Date . Calendar Sizes & specs Rate Card & Deadlines SPREAD FULL JUNIOR DOUBLE PAGE PAGE PAGE Readers Demographics Circulation City Map Trim Size Trim Size Trim Size 16 13/16” x 10 15/16 Inches 8 7/16” x 10 15/16 Inches 5 15/64” x 10 15/16 Inches Distribution Bleed Size Bleed Size Bleed Size 17 7/32” x 11 1/4 Inches 8 3/4” x 11 1/4 Inches 5 11/16” x 11 1/4 Inches outlets/zips Live Area Live Area Live Area 16 ” x 10 Inches 7 1/2” x 10 Inches 5 7/16” x 10 Inches Available (Call for Details) 1/2 PAGE 1/3 VERTICAL PAGE 1/2 PAGE 1/4 HORIZONTAL PAGE The National Association of Hispanic Publications’ 2011 José Martí Publishing Awards Trim Size Trim Size Trim Size Trim Size 3 15/16” x 10 15/16 Inches 8 7/16” x 5 7/32 Inches 2 15/16” X 10 15/16 Inches 3 15/16” X 5 7/32 Inches The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and Bleed Size Bleed Size Bleed Size Bleed Size Paracomprehensive Saludable in the USA. This year’s awards, held during11 1/4 Inches Vivir Hispanic media awards 4 21/64” x the 2011 NAHP Convention at the Tropicanax 5 5/8 Vegas from October 19-22,3 1/8” X 11 1/4 Inches 8 3/4” Hotel in Las Inches 2011, will honor 4 21/64” X 5 5/8 Inches 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin Live Area Live Area Live Area Live Area For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José11/16”Ignacio Gomez, Myriam Grajales Hall, Jen CullertonxJohnson, Mimi Lozano, Sylvia Mendoza, Guillermo 10 Inches a Healthier Cobian, 3 Galvez, x 10 Inches 7 5/8” 5 Inches 2 1/2” x 3 11/16” x 5 Inches Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n rate card & deadlines MAGAZINE Deadlines Introduction SPACE AD DISTRIBUTION MONTH CLOSING MATERIAL DATE Key Facts 4 COLOR OPEN RATE (Gross) *January 12-17-12 12-21-12 01-04-13* Editorial Content FULL PAGE.................... $ 4,850 February 01-13-12 01-20-12 02-03-12 JR. PAGE........................ $ 3,625 Editorial ½ PAGE........................... $ 2,550 March 02-10-12 02-17-12 03-02-12 Calendar 1/3 PAGE......................... $ 1,755 April 03-16-12 03-23-12 04-06-12 1/4 PAGE......................... $ 1,305 Sizes & specs May 04-13-12 04-20-12 05-04-12 Black and White - Deduct 10% Rate Card June 05-11-12 05-18-12 06-01-12 & Deadlines PREMIUM July 06-15-12 06-22-12 07-06-12 Readers Demographics POSITIONS August 07-13-12 07-20-12 08-03-12 September 08-17-12 08-24-12 09-03-12 Circulation Table of Contents 25% City Map COVER II 20% October 09-14-12 09-27-12 10-05-12 INSIDE BACK COVER 15% November 10-12-12 10-19-12 11-02-12 Distribution BACK COVER 30% outlets/zips CENTERFOLD 30% December 11-09-12 11-16-12 12-03-12 PRINT MATERIAL SPECIFICATIONS AND REQUIREMENTS Material must be submitted in digital format, by email or Zip Disk or CD and must meet the following: XX Indicate the program and version utilized. XX All images must be CMYK in high resolution (300 dpi). XX All fonts must be postscript. The National Association of Hispanic Publications’ 2011 José Martí Publishing Awards B/W output specific size required. XX Materials must be submitted in the XX Include a laser Color or indicating the percentage at which it has been printed in reference to the original size. The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and XX Modification: Any changes to the information already sent should be in writing Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 deliveredat before Hotel in Las Vegas from October 19-22, 2011, will honor Vivir Hispanic media awards NAHP Convention the Tropicana 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martinlisted above to assure publication. and the ad material deadline For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez,XX All materialsHall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza,specified in the closing date requirements a Healthier Cobian, Ignacio Gomez, Myriam Grajales must be sent by the dates Guillermo Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. listing. A GENERAL EXCELLENCE AWARDS *2013 Edition OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Readers Demographics Percentage Male /Female Readers: Children <18 Living at Home Introduction 41% Male vs. 59 % Female 1 + Children in Household 60.6% Average age: 35 Y Key Facts Average readers / copy 3.8 Age of Readers Current Circulation: 30,950 Editorial Total Readership: 117,610 18-34: 25% Content 35-49: 37% Un Buen Doctor Magazine Readers’ 50-69: 27% Editorial Household Income 70 + : 11% Calendar Median Household Income: $54,192 Length of Readership Sizes & specs Education Less than 6 months: 7% Rate Card 1-2 years: 44% & Deadlines Graduated High School or More: 67.3% 2+ years: 58% Attended College or More: 37.2% Readers What do you enjoy Most Demographics Employment Health & Fitness: 65% Circulation Employed: 71.5% Nutrition & Recipes: 41% City Map Not Employed: Retired 5.4% Beauty tips: 33% Life & Culture: 22% Distribution Home Ownership Education: 19% outlets/zips Own Home: 54.5% What Have You Used Marital Status Medical: 49% Salon/Spa: 24% Married: 59.4% Dentist: 11% Entertainment: 19% The National Association of Hispanic Publications’ 2011 José Martí Publishing Awards The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor Vivir Hispanic media awards 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo a Healthier Cobian, Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n Circulation City Map 8000 W 7200 W 6400 W 5600 W 4800 W 4000 W 3200 W 2400 W 1600 W 1600 E 2400 E 3200 E 800 W 800 E 0 HOWARD Touhy 7200 N PRATT 60645 60626 Introduction Devon PETERSON 60631 60646 60659 60660 Partial 6400 N Key Facts Bryn Mawr FOSTER 60656 Distribution 5600 N Editorial Lawrence MONTROSE 60630 60625 60640 Map 4800 N Content Irving Park 60613 4000 N ADDISON 60618 60634 60641 Belmont 60657 3200 N Editorial Chicago, Cicero DIVERSEY Calendar Fullerton 2400 N 60707 & Berwyn ARMITAGE 60639 60647 60614 North Sizes & specs 1600 N DIVISION 60651 60622 60610 (Shown Only) Chicago 800 N 60654 60611 Rate Card KINZIE 60601 60661 & Deadlines Madison 60644 60624 60612 60606 60602 60603 0 HARRISON 60604 Roosevelt 60607 1200 S Readers 16th 60605 Lake Michigan Demographics Cermak 60623 60608 2200 S 26th 60804 60616 31st 3100 S Circulation 35th 60402 Cicero City Map Pershing Berwyn 3900 S 43rd 60653 47th 60632 60609 4700 S Distribution 51st 60615 outlets/zips 55th 5500 S 59th 60638 63rd 6300 S 60637 MARQUETTE 60629 60636 60621 71st 7100 S 75th 60649 79th 7900 S 83rd 60652 60619 60620 87th 8700 S 91st Density of Latino 60617 95th Population 9500 S 99th 103rd 80% — 100% 10300 S 107th 60643 60628 111th 60% — 80% 60655 60617 11100 S 115th 119th 40% — 60% The National Association of Hispanic Publications’ 11900 S 123rd 20% — 40% 2011 José Martí Publishing Awards 127th 60633 12700 S 131st 0% — 20% 60827 135th 13500 S The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and Para Vivir Saludable comprehensive Hispanic media awards in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin For a Healthier Life Narragansett Central Pulaski Pacific Cottage Grove Stony Island Harlem Kedzie Western Cicero Brandon Halsted Ashland State Yates KING RACINE JEFFREY DAMEN CALIFORNIA MANISTEE AUSTIN LARAMIE ORIOLE WOODLAWN NEWCASTLE KOSTNER CENTRAL PARK STEWART Castro, Carlos Cisneros, Mario Cobian, Nora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. A GENERAL EXCELLENCE AWARDS OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.
    • 2012 ® Gold Awa NAhP rd best bil Winn er a us gu in al i maga zine n FULL Distribution Outlets/zips Suburbs City Zips City of Chicago Zips Distribution Outlets CITY ZIP CODE LATINOS % # of LATINOS CITY ZIP CODE LATINOS % # of LATINOS NUMBER Addison 60101 27.62% 38,141 CATEGORIES/ % Chgo. 60607 8.07% 15,552 OF Arlington Heights 60005 7.18% 29,183 TYPES OUTLETS OUTLETS 60505 60.87% 54,971 Chgo. 60608 62.72% 92,472 Aurora 60504 7.43% 44,412 Chgo. 60609 43.37% 79,469 Medical Doctors Introduction 60506 23.73% 51,184 & Chiropractors 174 10.29% Barlett 60103 16.02% 75,585 Chgo. 60612 13.96% 37,990 Bensenville 60106 34.94% 22,404 Hospitals 338 16.83% Key Facts Berwyn 60402 35.58% 60,373 Chgo. 60613 13.03% 50,548 & Clinics Blue Island 60406 37.22% 25,370 Chgo. 60614 5.42% 65,474 Dentists 232 12.76% Bolingbrook 60440 14.24% 46,546 Editorial Bridgeview 60455 9.59% 16,138 Chgo. 60617 34.29% 96,288 Restaurants 122 6.11% Content Burbank 60459 11.07% 27,978 Chgo. 60618 49.05% 98,147 Cicero 60804 77.51% 86,133 Supermarkets 176 9.59% Country Side 60525 N/A N/A Chgo. 60622 45.17% 76,015 Editorial Beauty Salons 60403 202 10.6% Calendar Crest Hill 60435 N/A N/A Chgo. 60623 62.85% 108,144 & Spas Des Plaines 60016 10.53% 58,611 Chgo. 60625 37.64% 73,824 Currency Exchanges 71 3.87% Sizes & specs Elgin 60123 19.90% 55,201 Chgo. 60626 27.00% 59,251 & Mobile Stores Franklin Park 60131 38.06% 19,342 Professional Offices Gurnee 60031 6.33% 37,461 Chgo. 60629 48.59% 113,984 207 12.02% Lawyers, Accts, etc Rate Card Hanover Park 60133 N/A N/A Chgo. 60630 16.39% 54,781 & Deadlines Harvey 60426 9.60% 47,649 Insurance, Pharmacies Hillside 60126 13.21% 8,513 Chgo. 60631 5.20% 28,832 130 7.00% & Travel Hoffman Estates 60194 5.74% 1,775 Readers 60431 5.45% 23,392 Chgo. 60632 70.36% 87,577 Bakeries Demographics Joliet 60432 46.36% 21,431 Chgo. 60634 19.55% 74,164 & Laundromats 78 4.18% 60435 11.55% 52,542 Lockport 60441 4.87% 49,103 Chgo. 60638 15.53% 55,788 Miscellaneous Stores 142 6.75% Circulation Melrose Park 60160 54.02% 23,034 Chgo. 60639 66.37% 92,951 City Map Mount Prospect 60056 11.74% 56,625 Total Outlets 1,865 100.00% Niles 60714 5.03% 31,051 Chgo. 60640 21.33% 74,030 North Chicago 60064 27.56% 16,121 Chgo. 60641 38.79% 73,824 Distribution Northlake 60164 N/A N/A outlets/zips North Riverside 60546 N/A N/A Chgo. 60642 N/A N/A Oak Lawn Oak Park 60435 60302 5.31% 4.03% 54,499 32,527 Chgo. 60644 2.17% 59,059 Reach Your Pataline Palos Heights 60074 60463 32.14% 1.61% 50,825 13,286 Chgo. 60645 16.34% 44,197 Target!!! Chgo. 60647 66.70% 98,769 Riverwoods 60015 N/A N/A Rolling Meadows 60008 20.16% 23,318 Chgo. 60651 26.78% 77,583 Romeoville 60446 13.51% 20,141 distribution Chgo. 60652 17.19% 39,126 Roselle Stone Park 60172 60165 5.19% 78.74% 25,349 5,171 Total # of Cities ......... 49 Chgo. 60654 N/A N/A Streamwood 60107 17.26% 35,638 Chgo. 60657 7.92% 66,789 Total # of Zips ............ 101 Summit Argo 60501 46.42% 11,175 Villa Park 60181 14.63% 30,161 Chgo. 60659 16.14% 39,155 Total # Distr. Points .... 1,800+ Warrenville 60555 9.83% 13,852 Waukegan 60085 48.94% 72,937 Chgo. 60660 20.75% 47,726 Total # of Copies ........ 30K+ West Chicago 60185 37.84% 32,936 Chgo. 60601 5.61% 5,591 Wheeling 60090 20.80% 36,736 Un Buen Doctor MAGAZINE The National Association of Hispanic 14,360 Wood Dale 60191 13.41% Publications’ Chgo. 60602 31.42% 70 an Effective Vehicle 2011 José Martí Publishing23,347 61101 61102 9.12% 18.95% Awards 20,383 Chgo. 60603 7.40% 378 for your 61103 6.29% 24,368 Chgo. 60604 21.79% 78 61104 16.11% 20,421 marketing needs The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 -N/A they have grown to become60606 important and Rockford 61105 N/A and Chgo. the most 7.66% 1,682 Para Vivir Saludable comprehensive Hispanic media awards in the USA. This year’s awards, held 61107 the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor during 5.66% 30,040 Chgo. 60610 3.93% 47,513 61108 61114 6.57% 2.67% 27,370 268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin For a Healthier Life 61109 7.40% 26,584 Castro, Carlos Cisneros, Mario Cobian, Nora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo 26,522 15,557 Chgo. 60611 3.59% Call Today Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268 winners is available at $25 from www.WPRbooks.com. Loves Park Belvidere 61111 61008 3.22% 15.64% 20,555 28,361 Chgo. 60614 N/A N/A 773-735-9001 A GENERAL EXCELLENCE AWARDS Suburb Circulation 11,470 City Circulation 22,488 OUTSTANDING HISPANIC DAILY A1 Gold Award, Hoy Chicago, Chicago, IL-IN Un Buen Doctor Media Kit 5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX• Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)a mucho con el ajuste de color; A2 podrian ajustar. Por ejemplo el cabeza del muneco no deberiaon del color sobre la camisa y lande no cubrio la base y se ve elcorbata de otro color?. El cuellota que sea un pelito mas largo.