Media kit for Un Buen Doctor, the Midwest's only health magazine targeting the Hispanic community

1. 2012
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Introduction
Overview
Introduction
XX Un Buen Doctor (UBD) is a monthly bilingual (Spanish and English) health magazine
Key Facts published by CMO, Inc. This family-oriented print publication is accessible for free
in our website: www.UnBuenDoctor.com. It is currently the only free healthcare
Editorial media providing timing health information to the Hispanic/Latino community.
Content
Editorial Vision
Calendar
XX UBD's vision is to be a trustful and reliable source of health information.
Sizes & specs XX To provide to the Hispanic community easy access to useful/practical and accurate
health and medical information.
Rate Card
& Deadlines
Mission
Readers
Demographics XX To deliver linguistically, culturally appropriate information on key nutrition,
lifestyle and other health promotion and disease prevention topics as a way of
Circulation improving the health-quality of life of Hispanics/Latinos.
City Map XX To promote dialogue about Hispanics/Latinos social and health disparities through
publication of articles on health policies (e.g., health care reform).
Distribution XX To facilitate the promotion and marketing of health and human services to the Hispanic/
outlets/zips Latino community.
XX Promotion of health related products and services to the Hispanic consumer.
KEY STRATEGIES
XX Publish easy-to-understand information on complex health, nutrition and lifestyle
practices of Hispanics/Latinos of diverse backgrounds, nationalities or origins.
XX Promote health professional educational opportunities in the Hispanic community.
XX Report on relevant social, economic and political news related to health and
medical care.
XX Inform the community about important events by providing a community calendar
of key health related activities, products or services.
The National Association of Hispanic Publications’
XX Promote trust & editorial integrity through effective media channels of information.
2011 José Martí Publishing Awards
XX Provide an effective, efficient, credible and affordable media & marketing vehicle
for businesses to market and promote their products and services to the Hispanic
The National Association of Hispanic Publications, founded in 1982, has held these community. - and they have grown to become the most important and
awards annually since 1989
Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor
Vivir Hispanic media awards
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin
For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo
a Healthier Cobian,
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268
winners is available at $25 from www.WPRbooks.com.
A GENERAL EXCELLENCE AWARDS
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.

2. 2012
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Key Facts
LATINOS...
Introduction
Prefer MAGAZINES
Key Facts XX 75% of Hispanic/Latino readers prefer magazines.
XX For Hispanic consumers, magazines are viewed as credible sources of valuable
Editorial information.
Content XX Magazines provide the most practical advice and makes them feel “smarter”.
Editorial
Calendar
TRUST MAGAZINE ADVERTISING
Sizes & specs
Of Latinos....
Rate Card
& Deadlines XX 73% say that magazine advertising gives them good ideas about what to buy.
XX 54% believe magazine advertising provide them with something they can’t find
Readers in TV, radio, internet or other media.
Demographics XX 43% trust magazine advertising compared to TV (38%).
XX As a result, - Magazines provide higher rate of captive audience, compared to
Circulation Radio, TV or Newspapers.
City Map
Distribution
outlets/zips
ARE PROACTIVE IN THEIR HEALTHCARE
XX Hispanic/Latinos are most likely to visit health or medical care facilities. They are
second only to White non-Hispanics; 10% greater than Asian-Americans and 20%
higher than African-Americans.
XX Hispanic/Latinos are in the top 10 in buying most common over the counter health
and beauty products
XX They are most likely to have selective surgery services (primarily plastic &
corrective surgeries).
Are UPWARDLY MOBILE
XX Hispanic/Latino estimated population growth is 126.4% from 1999 to 2012.
The National Association of Hispanic Publications’
XX They are expected to be reaching a spending power of $1.2 trillion by 2012/2013.
2011 José Martí Publishing Awards that there are 50 million+ Hispanics/Latinos in the U.S.
XX It is currently estimated
population. Two million+ currently living in the Chicagoland area.
The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and
Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the SimmonsinMarket Research 2011, will honor2008; Hispanic Latino Market Profile/
Vivir Hispanic media awards Tropicana Hotel Las Vegas from October 19-22,
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications.2010;working judges for this year’s awards were Robert Alanez, Martin
Sources: U.S. sensus, The hard Bureau,
For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, MPA, 2008;Gomez, Myriam Grajales Hall,Study 2006; Mimi Lozano, Sylvia Mendoza, Guillermo 2006; PEW Hispanic, 2008 Readership
a Healthier Cobian, José Galvez, Ignacio Synovate/MPA Jen Cullerton Johnson, Prevention/Men’s Health,
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Institute Study, 2008 The awards were produced by Kirk Whisler. A 240 page book of the 268
Tobar, Luis Torres, and Francisco Vasquez.
winners is available at $25 from www.WPRbooks.com.
A GENERAL EXCELLENCE AWARDS
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.

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Editorial Content
What is Un Buen Doctor Magazine?
XX Un Buen Doctor Magazine is a specialized - easy to read - consumer publication
that provides sensitive and culturally relevant content about Health, Beauty,
Introduction Nutrition, Wellbeing, Life Style trends, Education, Career Opportunities and
quality of life for the Hispanic community.
Key Facts XX The following Targeted Editorial Sections are designed to properly inform our
readers and have created an above average captive and loyal readership audience
Editorial comprised of key decision makers in the marketplace:
Content
HEALTH – Salud
Editorial
XX This section provides extensive reports related to most aspects of Healthcare. It
Calendar includes articles written by doctors and specialist covering a variety of health
fields; interviews, new research and useful findings at the local, regional and
Sizes & specs national level. Featuring prevention, interventional and other practices for
treatments of common and rare medical conditions. Dental health and oral care
Rate Card articles are included in this section.
& Deadlines
BEAUTY – Belleza
Readers
XX Relevant Articles and tips about Beauty and Wellbeing. Applications and benefits
Demographics of Esthetic Surgeries, Massages and complete body care from head to toe. We
include substantial emphasis on Diets, Exercises and the art of Fashion & building
Circulation self-esteem for today’s Latinas and Latinos.
City Map
NUTRITION – Nutrición
Distribution
XX All about healthy foods, nutrients and vitamins your body needs for an optimal
outlets/zips
performance and to live a healthier life. Newest products, recipes and tips to survive
today’s hectic life style.
LIFE STYLE – Vida y Cultura
XX Articles and reviews related to Entertainment, Shows, expanded coverage on Music
releases and popular Concerts, Movie Reviews, TV and Physical Activities.
YOUR FUTURE – Tu Futuro
In-depth reviews and reports on Educational Institutions & Academic Curriculums
XX
dedicated to serve the Healthcare Industry. Market Trends, Professional
Opportunities and Careers Outlook for each related field.
XX Jobs and Career Advancement Offers and Postings in the Healthcare market place.
The National Association of Hispanic Publications’
2011 José Martí Publishing Awards
Special Edition themes
• Local Hospitals
The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and • Medical Doctors
Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor
Vivir Hispanic media awards Nuestra
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin
For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Senior Services
a Healthier Cobian, • Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo • Plastic Surgeons
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, LuisGente
Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268
winners is available at $25 from www.WPRbooks.com. • Chiropractic Providers* • Dental Providers
*New for 2012 Edition
A GENERAL EXCELLENCE AWARDS
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.

4. 2012
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Editorial Calendar
Month Theme
Introduction
Key Facts
Editorial
Content
Editorial
Calendar
Special Edition Chiropractic Providers
Sizes & specs
Rate Card
& Deadlines
Readers
Demographics
Circulation
City Map
Distribution
outlets/zips
Special Edition Local Hospitals
The National Association of Hispanic Publications’
2011 José Martí Publishing Awards
Special Edition Senior Services
The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and
Para Vivir Saludable
comprehensive Hispanic media awards in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin
For a Healthier Life
Castro, Carlos Cisneros, Mario Cobian, Nora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268
winners is available at $25 from www.WPRbooks.com.
A GENERAL EXCELLENCE AWARDS
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.

5. 2012
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Editorial Calendar
Month Theme
Introduction
Key Facts
Editorial
Content
Editorial
Calendar
Special Edition Medical Doctors
Sizes & specs
Rate Card
& Deadlines
Readers
Demographics
Circulation
City Map
Distribution
outlets/zips
Special Edition Plastic Surgeons
The National Association of Hispanic Publications’
2011 José Martí Publishing Awards
The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and
Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011Dental Providers Las Vegas from October 19-22, 2011, will honor
Vivir Hispanic media awards Special Edition NAHP Convention at the Tropicana Hotel in
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin
For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo
a Healthier Cobian,
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268
winners is available at $25 from www.WPRbooks.com.
A GENERAL EXCELLENCE AWARDS
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.

6. 2012
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Sizes & Specs
Format.......................................... Standard Glossy Magazine 8 ½ by 11”
Language.................................... Spanish & English
Introduction Coverage..................................... Chicago DMA
Circulation............................... 30,000+
Key Facts Frequency.................................. Monthly
Distribution............................. 1,800+ Outlets (City & Suburbs)
Editorial Publication Date................... First Week of Each Month
Content Single Copy Price................. Free
*Space Reservation Date .... On the 2nd Thursday of the Month Prior to Publication Date
Editorial *Material Deadline ............. 3rd Thursday of the Month Prior to Publication Date
.
Calendar
Sizes & specs
Rate Card
& Deadlines SPREAD FULL JUNIOR
DOUBLE PAGE PAGE PAGE
Readers
Demographics
Circulation
City Map Trim Size Trim Size Trim Size
16 13/16” x 10 15/16 Inches 8 7/16” x 10 15/16 Inches 5 15/64” x 10 15/16 Inches
Distribution Bleed Size Bleed Size Bleed Size
17 7/32” x 11 1/4 Inches 8 3/4” x 11 1/4 Inches 5 11/16” x 11 1/4 Inches
outlets/zips Live Area Live Area Live Area
16 ” x 10 Inches 7 1/2” x 10 Inches 5 7/16” x 10 Inches
Available
(Call for Details)
1/2 PAGE 1/3
VERTICAL PAGE
1/2 PAGE 1/4
HORIZONTAL PAGE
The National Association of Hispanic Publications’
2011 José Martí Publishing Awards
Trim Size Trim Size Trim Size Trim Size
3 15/16” x 10 15/16 Inches 8 7/16” x 5 7/32 Inches 2 15/16” X 10 15/16 Inches 3 15/16” X 5 7/32 Inches
The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and
Bleed Size Bleed Size Bleed Size Bleed Size
Paracomprehensive Saludable in the USA. This year’s awards, held during11 1/4 Inches
Vivir Hispanic media awards 4 21/64” x the 2011 NAHP Convention at the Tropicanax 5 5/8 Vegas from October 19-22,3 1/8” X 11 1/4 Inches
8 3/4” Hotel in Las Inches 2011, will honor 4 21/64” X 5 5/8 Inches
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin
Live Area Live Area Live Area Live Area
For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José11/16”Ignacio Gomez, Myriam Grajales Hall, Jen CullertonxJohnson, Mimi Lozano, Sylvia Mendoza, Guillermo 10 Inches
a Healthier Cobian, 3 Galvez, x 10 Inches 7 5/8” 5 Inches 2 1/2” x 3 11/16” x 5 Inches
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268
winners is available at $25 from www.WPRbooks.com.
A GENERAL EXCELLENCE AWARDS
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.

7. 2012
® Gold Awa
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rate card & deadlines
MAGAZINE Deadlines
Introduction
SPACE AD DISTRIBUTION
MONTH
CLOSING MATERIAL DATE
Key Facts 4 COLOR OPEN RATE
(Gross)
*January 12-17-12 12-21-12 01-04-13*
Editorial
Content FULL PAGE.................... $ 4,850 February 01-13-12 01-20-12 02-03-12
JR. PAGE........................ $ 3,625
Editorial ½ PAGE........................... $ 2,550 March 02-10-12 02-17-12 03-02-12
Calendar 1/3 PAGE......................... $ 1,755 April 03-16-12 03-23-12 04-06-12
1/4 PAGE......................... $ 1,305
Sizes & specs May 04-13-12 04-20-12 05-04-12
Black and White - Deduct 10%
Rate Card June 05-11-12 05-18-12 06-01-12
& Deadlines
PREMIUM July 06-15-12 06-22-12 07-06-12
Readers
Demographics POSITIONS August 07-13-12 07-20-12 08-03-12
September 08-17-12 08-24-12 09-03-12
Circulation Table of Contents 25%
City Map COVER II 20% October 09-14-12 09-27-12 10-05-12
INSIDE BACK COVER 15% November 10-12-12 10-19-12 11-02-12
Distribution BACK COVER 30%
outlets/zips CENTERFOLD 30% December 11-09-12 11-16-12 12-03-12
PRINT MATERIAL SPECIFICATIONS
AND REQUIREMENTS
Material must be submitted in digital format, by email or Zip Disk or CD and must
meet the following:
XX Indicate the program and version utilized.
XX All images must be CMYK in high resolution (300 dpi).
XX All fonts must be postscript.
The National Association of Hispanic Publications’
2011 José Martí Publishing Awards B/W output specific size required.
XX Materials must be submitted in the
XX Include a laser Color or indicating the percentage at which it has been
printed in reference to the original size.
The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and
XX Modification: Any changes to the information already sent should be in writing
Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 deliveredat before Hotel in Las Vegas from October 19-22, 2011, will honor
Vivir Hispanic media awards NAHP Convention the Tropicana
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martinlisted above to assure publication.
and the ad material deadline
For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez,XX All materialsHall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza,specified in the closing date requirements
a Healthier Cobian, Ignacio Gomez, Myriam Grajales must be sent by the dates Guillermo
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268
winners is available at $25 from www.WPRbooks.com.
listing.
A GENERAL EXCELLENCE AWARDS *2013 Edition
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.

8. 2012
® Gold Awa
NAhP
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Readers Demographics
Percentage Male /Female Readers: Children <18 Living at Home
Introduction 41% Male vs. 59 % Female 1 + Children in Household 60.6%
Average age: 35 Y
Key Facts Average readers / copy 3.8 Age of Readers
Current Circulation: 30,950
Editorial Total Readership: 117,610 18-34: 25%
Content 35-49: 37%
Un Buen Doctor Magazine Readers’ 50-69: 27%
Editorial Household Income 70 + : 11%
Calendar
Median Household Income: $54,192 Length of Readership
Sizes & specs
Education Less than 6 months: 7%
Rate Card 1-2 years: 44%
& Deadlines Graduated High School or More: 67.3% 2+ years: 58%
Attended College or More: 37.2%
Readers What do you enjoy Most
Demographics Employment
Health & Fitness: 65%
Circulation Employed: 71.5% Nutrition & Recipes: 41%
City Map Not Employed: Retired 5.4% Beauty tips: 33%
Life & Culture: 22%
Distribution Home Ownership Education: 19%
outlets/zips
Own Home: 54.5% What Have You Used
Marital Status Medical: 49%
Salon/Spa: 24%
Married: 59.4% Dentist: 11%
Entertainment: 19%
The National Association of Hispanic Publications’
2011 José Martí Publishing Awards
The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important and
Paracomprehensive Saludable in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor
Vivir Hispanic media awards
268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, Martin
For Castro, Carlos Cisneros, MarioLifeNora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, Guillermo
a Healthier Cobian,
Meneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268
winners is available at $25 from www.WPRbooks.com.
A GENERAL EXCELLENCE AWARDS
OUTSTANDING HISPANIC DAILY A1
Gold Award, Hoy Chicago, Chicago, IL-IN
Un Buen Doctor Media Kit
5922 S. Archer Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX•
Silver Award, El Nuevo Ave. Chicago, IL 60638 773-735-9001 • www.UnBuenDoctor.com
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)
a mucho con el ajuste de color;
A2
podrian ajustar. Por ejemplo el
cabeza del muneco no deberia
on del color sobre la camisa y la
nde no cubrio la base y se ve el
corbata de otro color?. El cuello
ta que sea un pelito mas largo.