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Analysis of the Cola Wars ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is the concentrate industry profitable? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Answer:  Due to the medium level off the competitive forces, the industry should be profitable. However, it should lack the extreme margins seen in for example the perfume industry, due to intense pressure from competitors (and often buyers). However, this does not mean that an individual brand/company is profitable.
Why is the profitability so different between the concentrate and bottling industry? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Answer:  Comparing the two industries it is apparent that the competitive forces are much higher in the bottling industry which results in the lower margins and makes it more difficult to be profitable once established.
What challenges face these companies today? ,[object Object],[object Object],[object Object],Sources: course 2301, 621 and common media.

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