Coca-Cola In China Presented By : Akhil Sethi Angsuman Paul Shubham Goswami Suprabha Maharana Urmi Mogra MAJOR AND MINOR I...
INTRODUCTION
 
 
MAJOR ISSUES <ul><li>Major Issue # 1  </li></ul><ul><li>Chinese Communist Regime- The Major Barrier </li></ul><ul><li>Join...
Contd…. <ul><li>Major Issue #2 </li></ul><ul><li>Addition to existing Product Line by introducing Non-Carbonated Beverages...
Contd…. <ul><li>Major Issue #3 </li></ul><ul><li>International and Domestic Competition </li></ul><ul><li>Concentrate  on ...
<ul><li>“ IF YOU CAN’T BEAT THEM JOIN THEM” </li></ul>
Contd…. <ul><li>Major Issue #4 </li></ul><ul><li>“ Coca-Cola” in Chinese initially meant “Bite the Wax Tadpole” </li></ul>...
Contd.... <ul><li>Untapped Rural Areas </li></ul><ul><li>Extensive Research </li></ul><ul><li>“ Find the Need,  Fill the G...
MINOR ISSUES <ul><li>Minor Issue#1 </li></ul><ul><li>Conducting Nation-wide campaigns </li></ul><ul><li>Participating in S...
Contd…. <ul><li>Health- Consciousness </li></ul><ul><li>Launch of Organic Products </li></ul>Minor Issue#2 Recommendation
CONCLUSION <ul><li>The road maps of the world are dotted with happy places to pause. And ice-cold Coca Cola is there to ma...
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Coca cola in china

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Coca cola in china

  1. 2. Coca-Cola In China Presented By : Akhil Sethi Angsuman Paul Shubham Goswami Suprabha Maharana Urmi Mogra MAJOR AND MINOR ISSUES
  2. 3. INTRODUCTION
  3. 6. MAJOR ISSUES <ul><li>Major Issue # 1 </li></ul><ul><li>Chinese Communist Regime- The Major Barrier </li></ul><ul><li>Joint venture with existing domestic leaders to ease out business operations </li></ul>Major Issue#1 Recommendation
  4. 7. Contd…. <ul><li>Major Issue #2 </li></ul><ul><li>Addition to existing Product Line by introducing Non-Carbonated Beverages in exciting flavours </li></ul><ul><li>Preference for </li></ul><ul><li>Non-carbonated </li></ul><ul><li>Beverages </li></ul>Major Issues#2 Recommendation
  5. 8. Contd…. <ul><li>Major Issue #3 </li></ul><ul><li>International and Domestic Competition </li></ul><ul><li>Concentrate on Brand Endorsements, Aggressive Promotion strategies </li></ul>Major Issue#3 Recommendation
  6. 9. <ul><li>“ IF YOU CAN’T BEAT THEM JOIN THEM” </li></ul>
  7. 10. Contd…. <ul><li>Major Issue #4 </li></ul><ul><li>“ Coca-Cola” in Chinese initially meant “Bite the Wax Tadpole” </li></ul><ul><li>Respect the culture and ensure it is taken care of. </li></ul><ul><li>Extensive Research </li></ul>Major Issues#4 Recommendation
  8. 11. Contd.... <ul><li>Untapped Rural Areas </li></ul><ul><li>Extensive Research </li></ul><ul><li>“ Find the Need, Fill the Gap” </li></ul><ul><li>Supply Chain Management </li></ul><ul><li>Major Issue #5 </li></ul>Major Issues#5 Recommendation
  9. 12. MINOR ISSUES <ul><li>Minor Issue#1 </li></ul><ul><li>Conducting Nation-wide campaigns </li></ul><ul><li>Participating in Social cause </li></ul><ul><li>“ Win the Trust” </li></ul><ul><li>Anti- American sentiments </li></ul>Minor Issue#1 Recommendation
  10. 13. Contd…. <ul><li>Health- Consciousness </li></ul><ul><li>Launch of Organic Products </li></ul>Minor Issue#2 Recommendation
  11. 14. CONCLUSION <ul><li>The road maps of the world are dotted with happy places to pause. And ice-cold Coca Cola is there to make a pause the pause that refreshes . Familiar red coolers everywhere signal you to refresh yourself and be off to a fresh state. </li></ul>
  12. 15. THIRST STOPS HERE

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