0
2014
Are You a Super-Hero
or a Super-Villain?
Kathi Kaiser
Centralis
@kathikaiser
Are you a…
Take the
Quiz!
@kathikaiser@Centralis_UX
SUPERHERO SuperVillain?or
Super Hero or Super Villain?
@kathikaiser@Centralis_UX
Get your pen & paper ready…
A B C
3…2…1…
Super Hero or Super Villain?
The last participant of an 8-session day is late. You:
A B C
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
The prototype is all lorem ipsum. You:
@kathikaiser@Centralis_UX
B CA
Super Hero or Super Villain?
Take a good look at this label:
@kathikaiser@Centralis_UX
Hint
Super Hero or Super Villain?
Take a good look at this label:
A:
@kathikaiser@Centralis_UX
It’s criminal!
B: It’s brilliant...
Super Hero or Super Villain?
Here’s another one:
A:
@kathikaiser@Centralis_UX
It’s manipulative!
B: It’s actually easier!
...
Super Hero or Super Villain?
The user doesn’t want to be videotaped. You:
@kathikaiser@Centralis_UX
BA C
Her glasses
are r...
Super Hero or Super Villain?
The users are in Paris, Prague and Tokyo. You:
@kathikaiser@Centralis_UX
B CA
A
Super Hero or Super Villain?
Which error message is best?
@kathikaiser@Centralis_UX
BC
Super Hero or Super Villain?
Pick a cat:
A B C
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
@Centralis_UX
Facebook does covert research on users. You are:
@kathikaiser@Centralis_UX
A: A...
B
Super Hero or Super Villain?
@Centralis_UX
You came to UXPA 2014 because:
@kathikaiser@Centralis_UX
CA
Super Hero or Super Villain?
@kathikaiser@Centralis_UX
A You want to make life easier for all!
You became a UX professiona...
Super Hero or Super Villain?
Ok, do the math…
@kathikaiser@Centralis_UX
@Centralis_UX
You are:
• Committed to defending the user
against bad design
• Dedicated to sound research design
and pract...
@Centralis_UX
You are:
• Using your knowledge of how the
mind works to trick people
• Ready to forsake the user in favor o...
@Centralis_UX
Super Hero or Super Villain?
A + B + C = You’re a UX Realist.
You are flexible, pragmatic and cooperative.
@...
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
We make tough choices every day…
…how will you use your power?
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
Tweet your result:
Thanks!
#ImaUXHero
#ImaUXVillain
#ImaUXRealist
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Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

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Kathi Kaiser's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."

Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?

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  • <number>
  • UX professionals are faced with tough choices every day. We can fight the good fight for truth and justice, or be tempted by promises of the dark side. Which path do you follow? Are you a UX super hero or super villain? Let’s take a quiz to find out.
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  • A: call them and encourage them to get there right away
    B: use the time to debrief with the stakeholders about the day’s key findings
    C: Turn out the lights, lock the lab and head to the bar
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  • The prototype for tomorrow’s testing is all lorem ipsum. You:
    A: Stay up all night writing copy
    B: Do nothing, and proceed as planned. You’ll do the bset you can, and the stakeholders will get the test they deserve.
    C: cancel all the sessions – what’s the point?
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  • A: take paper notes
    B: end the session
    C: spy glasses!
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  • A: Break out your remote testing toolkit
    B: Pack your bags – usability world tour! And blow the company’s budget
    C: Pass on research altogether – it’s just too much work
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  • Transcript of "Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)"

    1. 1. 2014 Are You a Super-Hero or a Super-Villain? Kathi Kaiser Centralis @kathikaiser
    2. 2. Are you a… Take the Quiz! @kathikaiser@Centralis_UX SUPERHERO SuperVillain?or
    3. 3. Super Hero or Super Villain? @kathikaiser@Centralis_UX Get your pen & paper ready… A B C 3…2…1…
    4. 4. Super Hero or Super Villain? The last participant of an 8-session day is late. You: A B C @kathikaiser@Centralis_UX
    5. 5. Super Hero or Super Villain? The prototype is all lorem ipsum. You: @kathikaiser@Centralis_UX B CA
    6. 6. Super Hero or Super Villain? Take a good look at this label: @kathikaiser@Centralis_UX Hint
    7. 7. Super Hero or Super Villain? Take a good look at this label: A: @kathikaiser@Centralis_UX It’s criminal! B: It’s brilliant! C: Um, I don’t get it…
    8. 8. Super Hero or Super Villain? Here’s another one: A: @kathikaiser@Centralis_UX It’s manipulative! B: It’s actually easier! C: I never tip.
    9. 9. Super Hero or Super Villain? The user doesn’t want to be videotaped. You: @kathikaiser@Centralis_UX BA C Her glasses are really a camera!
    10. 10. Super Hero or Super Villain? The users are in Paris, Prague and Tokyo. You: @kathikaiser@Centralis_UX B CA
    11. 11. A Super Hero or Super Villain? Which error message is best? @kathikaiser@Centralis_UX BC
    12. 12. Super Hero or Super Villain? Pick a cat: A B C @kathikaiser@Centralis_UX
    13. 13. Super Hero or Super Villain? @Centralis_UX Facebook does covert research on users. You are: @kathikaiser@Centralis_UX A: Appalled B: Impressed C: Resigned
    14. 14. B Super Hero or Super Villain? @Centralis_UX You came to UXPA 2014 because: @kathikaiser@Centralis_UX CA
    15. 15. Super Hero or Super Villain? @kathikaiser@Centralis_UX A You want to make life easier for all! You became a UX professional because: B You want to learn how to trick people, and make money doing it! C Um, all the cool kids were doing it…
    16. 16. Super Hero or Super Villain? Ok, do the math… @kathikaiser@Centralis_UX
    17. 17. @Centralis_UX You are: • Committed to defending the user against bad design • Dedicated to sound research design and practices • Not deterred by the lazy or the jaded Super Hero or Super Villain? A You’re a UX Super Hero! @kathikaiser@Centralis_UX
    18. 18. @Centralis_UX You are: • Using your knowledge of how the mind works to trick people • Ready to forsake the user in favor of… just about anyone else • Sometimes ambivalent or even lazy Super Hero or Super Villain? B You’re a UX Super Villain…Cor @kathikaiser@Centralis_UX
    19. 19. @Centralis_UX Super Hero or Super Villain? A + B + C = You’re a UX Realist. You are flexible, pragmatic and cooperative. @kathikaiser@Centralis_UX
    20. 20. @kathikaiser@Centralis_UX Super Hero or Super Villain? We make tough choices every day… …how will you use your power?
    21. 21. @kathikaiser@Centralis_UX Super Hero or Super Villain? Tweet your result: Thanks! #ImaUXHero #ImaUXVillain #ImaUXRealist
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