1.
2014
Are You a Super-Hero
or a Super-Villain?
Kathi Kaiser
Centralis
@kathikaiser

2.
Are you a…
Take the
Quiz!
@kathikaiser@Centralis_UX
SUPERHERO SuperVillain?or

3.
Super Hero or Super Villain?
@kathikaiser@Centralis_UX
Get your pen & paper ready…
A B C
3…2…1…

4.
Super Hero or Super Villain?
The last participant of an 8-session day is late. You:
A B C
@kathikaiser@Centralis_UX

5.
Super Hero or Super Villain?
The prototype is all lorem ipsum. You:
@kathikaiser@Centralis_UX
B CA

6.
Super Hero or Super Villain?
Take a good look at this label:
@kathikaiser@Centralis_UX
Hint

7.
Super Hero or Super Villain?
Take a good look at this label:
A:
@kathikaiser@Centralis_UX
It’s criminal!
B: It’s brilliant!
C: Um, I don’t get
it…

8.
Super Hero or Super Villain?
Here’s another one:
A:
@kathikaiser@Centralis_UX
It’s manipulative!
B: It’s actually easier!
C: I never tip.

9.
Super Hero or Super Villain?
The user doesn’t want to be videotaped. You:
@kathikaiser@Centralis_UX
BA C
Her glasses
are really a
camera!

10.
Super Hero or Super Villain?
The users are in Paris, Prague and Tokyo. You:
@kathikaiser@Centralis_UX
B CA

11.
A
Super Hero or Super Villain?
Which error message is best?
@kathikaiser@Centralis_UX
BC

12.
Super Hero or Super Villain?
Pick a cat:
A B C
@kathikaiser@Centralis_UX

13.
Super Hero or Super Villain?
@Centralis_UX
Facebook does covert research on users. You are:
@kathikaiser@Centralis_UX
A: Appalled
B: Impressed
C: Resigned

14.
B
Super Hero or Super Villain?
@Centralis_UX
You came to UXPA 2014 because:
@kathikaiser@Centralis_UX
CA

15.
Super Hero or Super Villain?
@kathikaiser@Centralis_UX
A You want to make life easier for all!
You became a UX professional because:
B You want to learn how to trick
people, and make money doing it!
C Um, all the cool kids were doing
it…

16.
Super Hero or Super Villain?
Ok, do the math…
@kathikaiser@Centralis_UX

17.
@Centralis_UX
You are:
• Committed to defending the user
against bad design
• Dedicated to sound research design
and practices
• Not deterred by the lazy or the jaded
Super Hero or Super Villain?
A You’re a UX Super Hero!
@kathikaiser@Centralis_UX

18.
@Centralis_UX
You are:
• Using your knowledge of how the
mind works to trick people
• Ready to forsake the user in favor of…
just about anyone else
• Sometimes ambivalent or even lazy
Super Hero or Super Villain?
B You’re a UX Super Villain…Cor
@kathikaiser@Centralis_UX

19.
@Centralis_UX
Super Hero or Super Villain?
A + B + C = You’re a UX Realist.
You are flexible, pragmatic and cooperative.
@kathikaiser@Centralis_UX

20.
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
We make tough choices every day…
…how will you use your power?

21.
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
Tweet your result:
Thanks!
#ImaUXHero
#ImaUXVillain
#ImaUXRealist