Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

1,722 views

Published on

Kathi Kaiser's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."

Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?

  • Be the first to comment

  • Be the first to like this

Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

  1. 1. 2014 Are You a Super-Hero or a Super-Villain? Kathi Kaiser Centralis @kathikaiser
  2. 2. Are you a… Take the Quiz! @kathikaiser@Centralis_UX SUPERHERO SuperVillain?or
  3. 3. Super Hero or Super Villain? @kathikaiser@Centralis_UX Get your pen & paper ready… A B C 3…2…1…
  4. 4. Super Hero or Super Villain? The last participant of an 8-session day is late. You: A B C @kathikaiser@Centralis_UX
  5. 5. Super Hero or Super Villain? The prototype is all lorem ipsum. You: @kathikaiser@Centralis_UX B CA
  6. 6. Super Hero or Super Villain? Take a good look at this label: @kathikaiser@Centralis_UX Hint
  7. 7. Super Hero or Super Villain? Take a good look at this label: A: @kathikaiser@Centralis_UX It’s criminal! B: It’s brilliant! C: Um, I don’t get it…
  8. 8. Super Hero or Super Villain? Here’s another one: A: @kathikaiser@Centralis_UX It’s manipulative! B: It’s actually easier! C: I never tip.
  9. 9. Super Hero or Super Villain? The user doesn’t want to be videotaped. You: @kathikaiser@Centralis_UX BA C Her glasses are really a camera!
  10. 10. Super Hero or Super Villain? The users are in Paris, Prague and Tokyo. You: @kathikaiser@Centralis_UX B CA
  11. 11. A Super Hero or Super Villain? Which error message is best? @kathikaiser@Centralis_UX BC
  12. 12. Super Hero or Super Villain? Pick a cat: A B C @kathikaiser@Centralis_UX
  13. 13. Super Hero or Super Villain? @Centralis_UX Facebook does covert research on users. You are: @kathikaiser@Centralis_UX A: Appalled B: Impressed C: Resigned
  14. 14. B Super Hero or Super Villain? @Centralis_UX You came to UXPA 2014 because: @kathikaiser@Centralis_UX CA
  15. 15. Super Hero or Super Villain? @kathikaiser@Centralis_UX A You want to make life easier for all! You became a UX professional because: B You want to learn how to trick people, and make money doing it! C Um, all the cool kids were doing it…
  16. 16. Super Hero or Super Villain? Ok, do the math… @kathikaiser@Centralis_UX
  17. 17. @Centralis_UX You are: • Committed to defending the user against bad design • Dedicated to sound research design and practices • Not deterred by the lazy or the jaded Super Hero or Super Villain? A You’re a UX Super Hero! @kathikaiser@Centralis_UX
  18. 18. @Centralis_UX You are: • Using your knowledge of how the mind works to trick people • Ready to forsake the user in favor of… just about anyone else • Sometimes ambivalent or even lazy Super Hero or Super Villain? B You’re a UX Super Villain…Cor @kathikaiser@Centralis_UX
  19. 19. @Centralis_UX Super Hero or Super Villain? A + B + C = You’re a UX Realist. You are flexible, pragmatic and cooperative. @kathikaiser@Centralis_UX
  20. 20. @kathikaiser@Centralis_UX Super Hero or Super Villain? We make tough choices every day… …how will you use your power?
  21. 21. @kathikaiser@Centralis_UX Super Hero or Super Villain? Tweet your result: Thanks! #ImaUXHero #ImaUXVillain #ImaUXRealist

×